Meer informatie? martijn@brand-expedition.eu www.forggetthebox.nl www.brand-expedition.com

1. by @martijnarets
#BRANDEXPEDITION www.forget-the-box.com
and www.brand-expedition.com

2. Alle vide
o’s zijn t
e vinden
op:
www.yo
utube.c om/bran
dexpedi
Alle foto
tion
’s zijn te
vinden o
p:
http://ww
w.flickr.
co m/photo
s/50143
Het boe
253@N0
8/sets/
k is te b
http://ww
estellen
via:
w.mana
ge mentboe
k.nl/boe
k/97890
5972435
8/brand-
expediti
Mar tijn
on-mar tijn
-arets
zijn web
www.ex
pedition www.br
-lear ning sites:
and-exp
.com/for edition.c
gettheb om (Bra
nd Expe
ox (web dition w
site met ebsite)
nieuwe
ontwikk
elingen
En op Li
na Bran
d Exped
ition)
nkedin:
http://ww
w.linked
in .com/in/
mar tijna
rets

3. T !
my
N O stor
y
bo u t
n ly a
o
n d s
b ra

4. can re ach
“h ow you
ing thi ngs
am az
foc us on
w hen you
st or y and
sha rin ga
na dd ing
focu so
val ue”

5. can an re ach
w
ho“ho o
yw uyou c
....
ge
nazing thi ngs
ch le
alam
0 u foc us on
00
.whe .n 0 o
0 0y
150 ne and
nti r y
e n ana
iring os l o
peo s plha
..n add
.o .. ing
ch a lo nge
lfecus
val ue”

6. .chow n re
. an a ach
w
ho“ho o
yw uyou c the
.... cgan ings wor l
ge
nazin h thg d is
c h le
alam ing a n
evou focus o d
00 r yth
.n y e
n
150 00
.whe00 ing and
possontor y
ana ble l ine is
oplh i
earinng i s .
pe s .. g
nge ...
.on . addin
ch lfecus
a lo
val ue”

7. join the expedition!

12. Samuel Beckett (1906 - 1989)

20. IF YOU THINK YOU’RE TOO
SMALL TO HAVE AN IMPACT
TRY GOING TO BED WITH A
MOSQUITO IN THE ROOM.....

21. CROW
DFUNDIN
G

22. 1 7 1
estors
inv

24. 9 789081 854
ISBN 978-90-8185
CR O W DF U NDED
Dutch Entreprene EDITION
ur of the Year
80
48-0-1
ENRICHED W ITH
AU G M EN T ED R E A
L IT Y

25. 9 789081 854
ISBN 978-90-8185
CR O W DF U NDED
Dutch Entreprene EDITION
ur of the Year
80
48-0-1
ENRICHED W ITH
AU G M EN T ED R E A
L IT Y

27. NE W P R
ESS PIC
TURES

33. #1
it is so much easier to tell your own story. be
authentic. be yourself.

34. #2
focus on your DNA, what makes you special?
when you want to change, start from the
inside, show me, prove it.

35. #3
create a strong network of professionals.
you don’t want to hire everybody. trust me.*

36. #4
bring cultures together. learn from each other.
respect each other.*

37. #5
think big, start small.

38. #6
make use of the wisdom of the crowd. dare
to ask. dare to involve. create ambassadors.

39. #7
focus on adding value (what’s in it for them?)

40. #8
explore your borders. make mistakes. learn
from them.*

41. #9
think global, act local*

42. #10
create moments that are worth spreading.
(and make them easy to share)

43. #11
think different. grab the oppor tunities that
the competiton leaves behind.

44. #12
preserve the core, stimulate progress*
*by Collins & Porris, ‘Built to Last’

45. #13
going on expedition is not like going on
holidays

46. #14a
do not be seduced by the hype
(what is new?)

47. #14b
forget the box. there is no box. everything is
possible.

48. #15
don’t forget to think by yourself. you’re the
exper t. you are in control. no excuses.

49. DO IT!
WHAT DO YOU REALLY HAVE TO LOSE??

50. have a
good j
our ne
y!
@martijnarets
www.forgetthebox.nl
www.brand-expedition.eu
martijn@brand-expedition.eu