Personal branding is essential for developing your own professional network, but it’s also a great way to attract customers for your company. Here are 4 important steps to build a powerful personal brand.

1. 4 Crucial Steps To Create a Powerful Personal Brand

2. Introduction: Personal branding is essential for developing your own professional
network, but it’s also a great way to attract customers for your company. Thanks
to social media updates, profiles on different platforms, and the extensiveness of
Google search, you probably already have a digital footprint that represents how
you’re perceived by the world. The big question is: Have you taken the time to
curate it yourself? In this SlideShare, we’ll reveal 4 important steps to build a
powerful personal brand. Whichever way you choose to leverage your personal
brand, use these tips to make sure your digital self represents your best self.

3. Step One: Define Your Personal Brand Vision. Companies create mission
statements to guide business strategy, company culture, and goals for the
future. Similarly, it’s important for you to make a personal vision defining who
you are and where you’re headed. This will help shape your online presence
and define how others think of you professionally. What do you want people to
think of when they hear of your name? Would you like to be known as an
expert in a certain field? Are there certain qualities or values that you want to
associate with your personal brand? Thinking about what you stand for, what
you’re passionate about, and what makes you unique are great ways to define
your personal brand vision.

4. Before you start molding your personal brand, it’s important to understand what’s
already out there. Make sure all your social media profiles are consistent with
professional head shots and updated bios, and delete any profiles that you no
longer use. You may also want to secure a personal website so your name ranks
higher on search engines. Your website can simply include a brief bio, your resume,
and links to your social profiles. Lastly, set up a Google Alert for your name so you
can keep tabs on how you’re being mentioned online.

5. Once you have all your online profiles set up, it’s time to start populating them
with content. Curate content that aligns with your brand vision and produces value
for your audience. Remember that your personal brand is the culmination of every
tweet, every status update, and every photo you share — so be purposeful with
what you post. Above all, create content that showcases your authentic self. Think
about what makes you different, and how you can embrace those differences to
attract people to you in a positive way. This will set you apart from the competition
and allow others to really connect with you.

6. Step Four: Partner With Other Strong Brands. Partnering with other strong brands will
reinforce the credibility of your own personal brand. Make a list of other groups you’re
associated with — companies you’ve worked for, the college you attended, and
professional groups in your area. Then, think of ways you can get involved. Can you
contribute to your alumni newsletter or submit a guest post to an organization’s blog?
Are there hidden opportunities available within your company that you can leverage?
Partnering with other strong brands can also lead to speaking engagements, interviews,
or other exciting opportunities that will strengthen your personal brand.

7. Conclusion: There’s no doubt that your personal brand already exists online —
now it’s time to take charge of it! Whether you’re using your personal brand to
find freelance work, become a thought-leader in your industry, or bring in
better clients for your company, these 4 steps will help you create a personal
brand you can be proud of.
Want more branding tips? Subscribe to the Brandfolder blog at:
info.brandfolder.com/blog-email-signup