What’s the best place to look for branding inspiration? Other brands! To spark your inner creativity, here’s a list of inspirational branding quotes from 7 companies we admire.
2. “Overall we think of our website as being an elegant frame of a beautiful painting. Our job is to
hold the work but to not overshadow it.” -Billy Carlson, UX Director, Threadless
3. “Dot & Bo is a very data driven company…Of course, we always leave room to experiment
and push the boundaries because if we didn’t, then we wouldn’t be able to identify new
trends.” –Allyson Campa, VP of Marketing, Dot & Bo
4. “For us, you really can balance sustainability and profit – the two can’t be separated.
Having these core values really does drive the passion of the company.” –Brandi Halls,
Director of Brand Communications, LUSH
5. “I also think there’s this idea of transparency…We’ve created this winery in the city so that
it’s in people’s backyards. They have a sense of community – it’s their brand, in their
neighborhood.” –Aaron Berman, CFO, Infinite Monkey Theorum
6. “It’s all about education. Once we teach them there’s a better option that is equally priced, it
really is a game changer. Anywhere we touch consumers – whether it’s coupons, social
media, or our blog – we’re focused on sending those messages.” –Anya Keats, Marketing
Director, Suja Juice
7. “Our digital stories help reinforce our mission…There’s authenticity in the photo, it’s people
we know doing things we enjoy. It’s crucial that the story behind each image is actually a
story worth telling.” –Adam Wells, Creative, TOPO Designs
8. “In a brand partnership, you need to feel like you’re in a warm comfortable pair of shoes. If
you don’t feel that, your fans and followers will be able to tell.” –Bill Wetmore, Marketing
Director, Brewery Ommegang
9. Hungry for more branding wisdom? Check out 3 beautiful brand guides guaranteed to inspire