Free eBook - Positioning Career To Your Life Purpose - BRANDJONTAN (Jon Tan)

1. GLOBAL PERSONAL BRANDING
POSITIONING
CAREER TO
YOUR LIFE
PURPOSE
BRANDJONTAN
“Inspiring the Courage to Live Your Real Life
Purpose with Intrinsic Passion, Ahead of
Wealth and Fame.”
1

2. 2

3. WHO IS THIS BOOK FOR?
Creative-thinking and upwardly-mobile peak
performers, who desire to become world-
class, and to live a life of greatness with
generosity.
(1) You desire to become the standard
bearer of your profession or expertise.
(2) You have the fiery passion to share your
expertise, to the greatest number of people
all over the world. You fervently believe that
in Living Your Real Life Purpose with Intrinsic
Passion…Wealth and Fame will follow.
(3) You desire to become all that you can be:
(i) By not holding back your full-cycle Real
Self Actualization (realizing your diverse full
potential, via constant evolving and
growing)…
…and (ii) By being fully Self-Transcendental
(constantly adding great phenomenal value
to, and improving the lives of, other beings).
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4. RESOURCES I:
KEYNOTE TALKS & WORKSHOPS |
PERSONAL COACHING & MENTORING
GLOBAL PERSONAL BRANDING: 3A
(1) LIVING YOUR LIFE OF GREATNESS
PART I: AUTHENTICITY
PART II: ATTRACTION
PART III: AFFINITY
(2) GLOBAL PERSONAL BRAND
POSITIONING STRATEGY
GLOBAL PERSONAL BRAND COMMUNICATION
STRATEGY | WRITING | SPEECH-SCRIPTING | AUDIO-
VISUAL SCRIPTING | PUBLIC SPEAKING AND
PRESENTATION | CONCEPTUAL ADVERTISING
CREATIVE COPYWRITING
CONTACT:
WEB: WWW.BRANDJONTAN.COM
EMAIL: BRANDJONTAN@BRANDJONTAN.COM
TEL: +6012-217 3511
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5. RESOURCES II:
BOOKS | PUBLISHINGS
• LIVE YOUR LIFE OF GREATNESS
• GLOBAL PERSONAL BRANDING
IN 7 DAYS
• DRIVE YOUR CAREER
WITH YOUR LIFE PURPOSE
• SECOND LIFE:
REDEFINE YOUR LIFE
• PASSION PERSONIFIED
• FAST-TRACK WITH
GLOBAL PERSONAL BRANDING
• CELEBRITY OF YOUR EXPERTISE
• ABC: FULFILLING
YOUR LIFE OF GREATNESS
CONTACT:
WEB: WWW.BRANDJONTAN.COM
EMAIL: BRANDJONTAN@BRANDJONTAN.COM
TEL: +6012-217 3511
5

6. ABOUT THE AUTHOR:
BRANDJONTAN
Author-Speaker | Coach-Mentor |
Global Personal Branding Strategist
“Inspiring the Courage To Become Your Real
Self, and To Live Your Real Life Purpose with
Intrinsic Passion, Ahead of Wealth and
Fame.”
International Award Winner for Global Brand
Communication and Stage Public Speaking,
BrandJonTan is driven by a genuine interest
to help individuals, like you, uncover your
individual “Real Self” to experience “Real
Self” Actualization… and manifest a Distinct
Global Personal Brand, that is driven by a
Single Real Life Purpose… unifying all aspects
and dimensions of your Life, with the power,
harmony and congruency of ONENESS.
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7. He has over 20 years of experiential
knowledge, insights and wisdom, as well as
personal coaching success in the realm of
Global Personal Branding. Clients include
international award-winning pop stars,
singers, actors; entrepreneurs; corporate
CEOs and executives, and social activists.
He also has the distinct advantage of being
grounded in Global Corporate Branding, for
over 20 years, working on successful
campaigns for Global Brands and
International Regional Brands, from USA,
Europe, Asia Pacific and Australia/NZ.
A fervent Practitioner of Psychology for
personal development of the “Real Self”, and
sustenance of high Self-Esteem, he holds an
MBA in Entrepreneurial Management, and is
pursuing his Doctorate in Personal Branding.
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8. You can connect with BRANDJONTAN at:
Global Personal Brand Website:
www.brandjontan.com
Global Personal Branding Blog:
global-personal-branding.blogspot.com
Global Personal Branding
Brand Community:
facebook.com/global-personal-branding-
with-brandjontan
Social Media Networks:
linkedin.com/in/brandjontan
facebook.com/brandjontan
twitter.com/brandjontan
youtube.com/brandjontan
slideshare.net/brandjontan
wikipedia.com/brandjontan
pinterest.com/brandjontan
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9. COPYRIGHT NOTIFICATION
Copyright ©2011 by brandjontan | Jon
Tan | www.brandjontan.com
Reproducing: All rights reserved by the
Author. No part of this book may be
reproduced in any form or by any means,
electronic or mechanical, including
photocopying, recording, or by any
information storage and retrieval system,
without prior permission in writing from the
Author.
Brief quotations in critical reviews or
articles: Should parts of this book be
referenced, please provide:
(i) Credit to the Author, BRANDJONTAN
(Jon Tan), and the Book title, "Positioning
Career To Your Life Purpose”.
9

10. (ii) The Online Links: www.brandjontan.com
and www.global-personal-branding.com
Bulk purchase: For educational, business,
sales promotion, fundraising purpose, please
e-mail info@brandjontan.com, for further
information.
____________________________________
DISCLAIMER NOTIFICATION
Your Results and Success: The contents
are based on the Author’s personal
experience and research. Your results may
vary, and will be based on your individual
situation and motivation. There are no
guarantees concerning the level of success
you may experience. Each individual’s
success depends on his or her background,
dedication, desire and motivation.
10

11. DEDICATION
This Book is dedicated to Individuals
like You, who not only...
Desire to become a
Global Personal Brand
...but actually display the
Courage, borne out of Love-
for-Self, and the Self-
Responsibility to
Show Up.
11

12. CONTENTS
GLOBAL PERSONAL BRANDING
POSITIONING CAREER
TO YOUR LIFE PURPOSE
Who Is This Book For 3
Resources I: 4
Keynote Talks & Workshops |
Personal Coaching & Mentoring
Resources II: 5
Books & Publishings
About The Author 6
Copyright Notification 9
Disclaimer Notification 10
Dedication 11
12

13. Definitions: 14
Life Purpose | Life Mission
CHAPTER 1: 15
HOW YOU CAN ENRICH YOURSELF
AND PEOPLE WITH A DISTINCT
GLOBAL PERSONAL BRAND
POSITIONING
CHAPTER 2: 18
GO BEYOND FUNCTIONAL COMPETENCE.
FOCUS ON EMOTIONAL BONDING, VIA
YOUR INTRINSIC PASSION, AND
EMOTIONAL CONNECTORS
CHAPTER 3: 21
DEEPEN YOUR
PERSONAL BRAND AFFINITY
WITH THE WORLD
CHAPTER 4: 24
DO YOU HAVE TO CHANGE
YOUR PERSONAL BRAND MANY TIMES,
OVER THE YEARS?
CHAPTER 5: 28
DRIVE YOUR CAREER
WITH A LONG-RANGE
LIFE PURPOSE
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14. DEFINITIONS
Life Purpose (Vision):
“Creating a Specific Positive Change
To The World, That Will Transform The Lives
of Target People, Giving Them A Significant
Emotional and Psychosocial Benefit.”
Life Mission:
The Role That You Play To Add Value
To The World, And To Impact The Lives
of People, In Line With Your Life Purpose
(Vision) of “Creating a Specific Positive
Change To The World, That Will Transform
The Lives of Target People, Giving Them
A Significant Emotional and Psychosocial
Benefit.”
14

15. CHAPTER 11
HOW YOU CAN ENRICH
YOURSELF AND PEOPLE
WITH A DISTINCT
GLOBAL PERSONAL BRAND
POSITIONING
http://www.brandjontan.com
First of all, what is your game-changing
cutting-edge advantage, for taking the time
and effort to craft a well-thought-out,
emotive Distinct "Global Personal Brand
Positioning"?
You will be able to enjoy "top-of-mind" recall
by people, and will also feature strongly and
constantly in people's "brands consideration
set", when it comes to choosing a specific
expertise. To top it all, you can elevate
15

16. your Personal Brand, to be the "point-of-
reference" or even the "standard-bearer" for
your field, whether in the corporate, social or
community realms. You can be viewed and
highly regarded as the "extraordinary"
beacon of light, in the vast ocean of
"ordinariness".
Life is all about Perception, with no one
single Reality. You will have to guide and
manage people's individualized perceptions,
based on their values and beliefs system,
and personality. How your personal brand is
perceived by other people, depends very
much on how sloppily or elegantly you craft
your brand positioning.
Brand Positioning is not about what you do
to your Personal Brand. It is about how you
strategically desire to position your Personal
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17. Brand in the minds and hearts of people.
You will want to occupy a space that is not
occupied before. You do not wish to be
placed as "one of the crowd". You will
ingeniously take up a position that makes
you "outstanding"...with a unique "promise
of adding value", to uplift and inspire the
lives of your target audiences.
In this steeply competitive globalised
economy, with relatively easy access to
knowledge and technology, it takes much
more for an individual to really DISTINCTLY
stand out from the crowd... to make a
significant impression. Merely trumpeting
your functional and utilitarian competence
will not get you into people's minds and
hearts. You will need to go beyond
addressing the functional or utilitarian needs
or concerns, of your target audiences.
http://www.global-personal-branding.com
17

18. CHAPTER 22
GO BEYOND FUNCTIONAL
COMPETENCIES. FOCUS ON
EMOTIONAL BONDING, VIA
YOUR INTRINSIC PASSION
AND EMOTIONAL
CONNECTORS
http://www.brandjontan.com
To optimize the possibility of crafting an
outstanding and relevant Global Personal
Brand Positioning, in your target audience's
minds and hearts, that appeals to their
innermost needs, wants and desires, it is of
course useful to first identify a Personal
Brand Niche. This will enhance your
differentiator. However, it is best to go
beyond merely differentiating via functional
18

19. or utilitarian USPs. With ever-advancing
knowledge and technology, these are easily
copyable.
It is so much smarter to "humanize"
your own Global Personal Brand. And the
best way, is to focus on addressing the
emotional and psychosocial needs and
concerns of people. Look no further than
your personal essence, core values and
beliefs, and personality, and overall
persona. What are you truly about? And
what do you passionately stand for? Develop
a Personalized Style of Being, via your Real-
Self Personality Traits.
Merging this "humanized" factor with your
competencies and Personal Brand Niche, will
provide you with a more attracting Personal
Brand Positioning, to help you generate long-
range Personal Brand Affinity with people,
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20. notably your target audience. Do remember,
a "functional and utilitarian person" will come
and go... but a "Distinct Global Personal
Brand that warmly and passionately engages
people, via addressing their emotional and
psychosocial needs and concerns", inherits
the possibility of staying forever, in people's
minds and hearts.
So, identify all of your "emotional
connectors"... aspects of your Personal
Brand that are uniquely "You". Then, spend
time and energy, on building and nurturing
your "emotional connectors"... and you will
find that your power of attraction will grow
exponentially. People will be inclined to want
to "match" your Global Personal Brand
Essence and Personality... with even many
desiring to aspire to become your Distinct
Global Personal Brand.
http://www.global-personal-branding.com
20

21. CHAPTER 3
DEEPEN YOUR
GLOBAL PERSONAL BRAND
AFFINITY
WITH THE WORLD
http://www.brandjontan.com
It is a known fact that one cannot Self-
Actualize by oneself.
The realizing of one's full diversified potential
has to be via being Self Transcendental
(Going beyond Self).
Thus, it is not only commonsense, but
natural that humans are meant to engage
other people, to provide added-value to
enrich or inspire people's lives.
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22. One can serve and should serve beyond just
the professional and business realms. You
can satisfyingly deepen your Global Personal
Brand Affinity with the world in general, and
with your target audience particularly, via
identifying shared Social Ideals or,
Social/Community Values... such as
"freedom", "education", "self-esteem" and so
forth.
Of course, your professed "love for a Social
Cause", based fundamentally on whatever
shared social ideals or values, must be
congruent with your core values and beliefs.
Social causes should not be turned into
PR and publicity tools to falsibly build
your Global Personal Brand Reputation.
To protect your Reputation, you must at all
times, uphold your Global Personal Brand
Integrity.
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23. The social ideals or social/community values
that you choose to promote, should actually
be an integral part of what you are truly
about, and what you passionately stand for.
These contribute towards the essential
personalized "emotional connectors" that you
can merge into your deliberate strategizing
of a Distinct Global Personal Brand
Positioning.
"Living Your Distinct Global Personal Brand"
as such, will not only define your Global
Personal Brand Integrity.
Your charity, TRULY representational of your
Distinct Global Personal Brand Positioning,
will inevitably be heartfelt inspiration, not
only to your target audience... but also to
the whole world.
http://www.global-personal-branding.com
23

24. CHAPTER 4
DO YOU HAVE TO
CHANGE YOUR
GLOBAL PERSONAL BRAND
MANY TIMES,
OVER THE YEARS?
http://www.brandjontan.com
To address this significant question in a way
that we can eventually find inner peace and
happiness along the journey of Life, we
should go right back to the very fundamental
motivation for why progressive-thinking
individuals painstakingly craft a Distinct
Global Personal Brand Positioning.
Brand Positioning not only helps an individual
to ingeniously occupy a "niche" space in
24

25. people's minds and hearts, so that the
individual can be truly outstanding and
relevant to people's lives, at any point in
time.
It also, more importantly answers Life's most
significant question: What is your over-
arching Single-Minded Life Purpose (Vision)?
Individuals who constantly, every few years,
need to re-look at their "Personal Brands"
have obviously not fully grasped the very
essence of crafting a Distinct Global Personal
Brand Positioning. This also includes those
people who are stuck at "crossroads", when
there is a change of professional pursuits, or
"change in fortunes" (whether upside or
downside).
Incidentally, changes in "taglines" or
"personal slogans" do not necessarily mean
25

26. there is a change in “personal brands”, as
long as the tagline or personal slogans
emanate from a same decided Personal
Brand Positioning.
Many individuals have issues or conflicts with
their "personal brand identity" because they
tend to take the myopic view, of working out
a "brand positioning" that is specific to a
certain profession, or worse still, a specific
job. Which explains why, when there is a
change of profession, or even a change of
job, they find themselves without a "personal
brand". This is rather hilarious, really.
To avoid such silly "personal brand" mishaps
and unfounded culture shocks, stop having
different "visions" or "positionings" for
different facets of your Life, such as one for
a specific profession/job, another one for Life
26

27. in general, yet another one for spiritual
practice, and so forth.
What about you, now?
Do you embrace a long-range "personal
brand" based on a long-range "brand
positioning"?
Or, do you take the short-term, multi-
faceted approach? And why?
http://www.global-personal-branding.com
27

28. CHAPTER 5
DRIVE YOUR CAREER
WITH A LONG-RANGE
LIFE PURPOSE
http://www.brandjontan.com
With exponentially advancing technology and
people's evolving expectations pointing to
new "ways of life", one may find it useful
to revitalize or refresh, or even "reinvent"
one's "personal brand". An individual hardly
needs to "change personal brands". Unless,
you have made any one, or a combination of
these four cardinal mistakes:
(1) Hooking on a specific technology-edge as
a USP, that over time has been superceded,
or worse still, has been made obsolete.
28

29. (2) Creating a "brand positioning" that is
centred on a specific profession or job.
(3) Never knowing the real essence of what
"brand positioning" means, and how to go
about crafting a "Distinct Global Personal
Brand Positioning" (that focuses on
addressing emotional and psychosocial
concerns).
(4) Having different sets of vision, and
values for different facets of one's Life.
Properly strategized "Global Personal Brand
Positionings" can last many years, and even
a lifetime... if only the individual has a good
grounding, on what are the key factors that
can give "longevity" to a "Global Personal
Brand Positioning". As a meaningful and
significant starting point, for a "Global
Personal Brand Positioning" to enjoy many
29

30. years of "longevity", two critical routes
should be adopted:
(i) Start with a Life Purpose (Vision) and Life
Mission.
(ii) Maintain only ONE Overarching Life
Purpose (Vision) and set of Core Values and
Personality, and a genuine Social Cause
arising from "ideals" or social/community
values that you passionately "live" them.
This means, a "personal brand" should not
just equate your current profession or job. In
fact, your “personal brand” must not be
based on your current profession or job.
Are you currently being driven by a Single-
Minded Life Purpose (Vision) and Life Mission?
http://www.global-personal-branding.com
30

31. 31

32. START LIVING YOUR LIFE OF GREATNESS
This book will open a new vista for you to lead
a fulfilling game-changing Career, based on a
Life Purpose. Inside: Why Position your Career to
your unique Life Purpose, and not to your
job/profession. | Why/how to go beyond the com-
petencies edge. | How to further enhance Personal
Brand Affinity via Personal Social Responsibility.
“The Author is truly world-class in his expertise and
insightful writing and communication on Distinct
Global Personal Branding.”
FL Yap, International Management Consultant.
“Positioning Career To Your Life Purpose, is an
opportune read, in a new era, where people are
looking for a meaningful purpose in their working
life, beyond monetary and promotion prospects.”
Lee Xi Wen, Author and Online Entrepreneur.
“BrandJonTan’s international-level grounding in
Global Corporate Branding and Advertising, gives
him a distinct expertise advantage over other
pseudo personal branding strategists.”
J. Chiew, Global Financial Planning Strategist.
Stop floating in your Career path, by changing
your “Personal Brand” every time you change
job or profession. To prevent future disillusion,
read this book now, for a long-range strategy to
craft your Distinct Global Personal Brand, that can
last a lifetime and beyond. Powerfully. Fulfillingly.
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