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REGENERATIONAdapting to new trends, new audiences … and the new normal. Presented by Justin Foster
How We Arrived Here.
 Mass Commoditization  Technology Adoption  Gen Y Influence
5 Problems Aging audience   Lack of differentiation   Dull message   No story   Lazy marketing
How do you find new customers?
You don’t.They find you.
Pull vs.Push
What is a Brand?
A relevant, meaningful presence in the marketplace.
How do you stay relevant?
Talent
Style
Authenticity
Influence
Innovation
Technology
Youthfulness
3 local brands doing it right.
 Fishers Document Systems  Zamzow’s  Boise State Football
5 Marketing Tactics Earn attention  Tell stories  create dialog  Be social  Create sampling
Final Thought …
Conformity is not a strategy.
Web: thetricycle.comPhone: 208.841.3497Twitter: @brandmilitiaFacebook: /justinfoster

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Brand Regeneration