This presentation is directed towards larger organizations wishing to implement social media as an internal communication tool. This presentation is available as a 60 - 90 minute keynote or a full day workshop.

1. Social Media & Internal
Customers
Presented by Justin Foster

2. Why listen to us?
• Tricycle helps organizations define and
communicate their ideas.
• Name dropping: Gold’s Gym, Fred Meyer, Saltzer
Medical Group, Bodybuilding.com.
• Over 250 presentations from Payette to Malaysia.
• Early pioneers of social media in Idaho.
• Over 10,000 connections in the social space.

3. The Perfect Storm
• Commoditization
• Fragmentation
• Access to technology
• Rise of Personal Brands

4. Meet Gen Y
• Connected
• Multi-tasking
• Influential
• 24/7 Brand

5. What is
Social Media?

6. The Evolution
1. Forums and message boards
2. Chat rooms and IM
3. Commenting
4. Blogs
5. Social networking
6. Twitter

7. Startling Statistics
• 276% growth in 35-54 year old Facebook users.
• 104 Million people on Facebook.
• Feb 09 to April 09: 3 mill to 17 mill Twitter
members
• 1 billion page views of Twitter.
• Average age on Facebook is 37.
• Average age on Twitter is 42.
• Fastest growing segment is women over 55.

8. 5 Myths of Social Media
1. This is just a fad.
2. It is just for kids.
3. You can control it.
4. It is expensive to implement.
5. It has no application to my job.

9. Social Media is simply
human behavior.

10. The 4 Cs
• Culture
• Content
• Conversations
• Conversions

11. CULTURE
• Social media is not a Magic Pill
• Must have a “social” brand.
• Authenticity
• Transparency
• Accountability

12. CONTENT
• Tell stories.
• Distribute responsibility.
• Be consistent.
• 80/20 rule

13. CONVERSATIONS
• Signals v Noise
• Be interesting
• Participate – 3 ways
• Create multiple touch-points.

14. CONVERSIONS
• Conversations create relationships
which create behavior.
• Farming, not hunting.
• Build the “pipes”.
• Have a plan.

15. Internal Communications
• Work on the culture.
• Establish the rules.
• Build the “pipes”.
• Lead from the front.
• Analyze the results.

16. The Principle of Automation
Automating repetition improves
productivity, creates more efficiency,
and provides measurable data.

17. Must Haves
• Company blog w/ internal feed.
• Facebook personal profiles for
everyone.
• Facebook company profile and/or fan
page.
• Twitter – two philosophies.

18. Open Discussion
>> Definitions and terms?
>> How something applies to you?
>> Other trends?
>> Additional comments and questions

19. THANK YOU!
www.thetricycle.com for more
information.
@brandmilitia & @johnhardesty
on Twitter