Brandon Uttley interviews Lindsey Anderson, aka "One Click Lindsey," founder and CEO of TrafficAndLeads.com. Lindsey is a Web strategy expert who works with small business owners to help them produce more website traffic and leads.

2. An Interview with
Lindsey
Anderson
Founder and CEO of
TrafficAndLeads.com
aka “One Click Lindsey”

3. Are you making every
website click count?
I got some killer advice on improving website conversions in
my interview with Lindsey Anderson, also known as “One
Click Lindsey.”
Lindsey is a Web strategy expert who works with small
business owners to help them produce more website traffic
and leads.
www.goforlaunch.io/show55

4. On the show, we talk about what people really want
with their websites—which is traffic and leads. Lindsey
talks at length about why our main focus should be on
creating high-quality content.
Other topics we discuss include:
• Her thoughts on social media and what works best for her clients (Facebook marketing, along with some
Twitter and Pinterest)
• Why she is always running search engine optimization (SEO) campaigns in the background—and how long it
can take to get results from SEO
• How to get “quick wins” with your content
• The top tools she uses with her clients: WordPress, Google Analytics, Jetpack, Yoast (SEO plugin), Buzzsumo
(for keyword research), SumoMe (to capture email addresses) and Mailchimp (to send email campaigns)
• Why continual testing is key to website conversions
• The biggest website mistakes she sees
• Why free reports and ebooks are not working as well these days—and why free email courses work much
better (I mentioned my favorite tools for easily creating these, ConvertKit)

5. Get more episodes of the
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