BLUE: Helping retail brands execute with efficiency and accuracy.

1. schawk for retail BraNDs
Brand management technology to help you meet your unique challenges.
Retailers today are building powerful and integrated national brands to
compete with well-known consumer brands. But to win, you must execute
with the agility, efficiency and consistency of consumer brands in your own
shopper-facing materials.
Schawk understands. We’ve been a trusted brand-development-and-
deployment partner for six decades, and today we help growing retail brands
deliver compelling and consistent shopper experiences. Integral to this is
our best-in-class BLUE™ brand management technology solutions, which
directly address the challenges facing ambitious retail brands like yours.
Compete to win. read on.

2. Schawk and BLUE help you meet your challenges. How?
™
We drive more effective development of branded and
informational materials. BlUe technology: Schawk brand management technology,
including BLUE enterprise software, fosters
• All but eliminates unnecessary asset recreation and searching time.
• Drives strict brand consistency. collaboration, regardless of physical location,
• Enables highly efficient XML-based copy management and among all workflow participants including
artwork creation with extremely tight tolerances. design, marketing, product development,
• Organizes and protects official versions and fosters efficient
purchasing and external vendors and suppliers
proofing collaboration.
- crucial for retailers. And BLUE is proven to
We drive more efficient deployment of materials across drive cost savings and measurable ROI at every
all artwork and production phases. BlUe technology: process stage.
• Has a huge impact on timelines, stage-gates and deadlines, and on
the coordination of input from disparate divisions and locations.
• Reduces cycle times and overall cycles required for approvals. Talk to the experts at Schawk.
• Stores full audit trails of all project activity, which can be retrieved Schawk Digital Solutions developed the first brand management
and exported easily. software more than a decade ago and now offers the most comprehensive
software-and-services solution available.
What is brand management technology from
Whether you require a regional deployment or a broader deployment with
Schawk Digital Solutions?
thousands of users, BLUE is proven to be scalable, reliable and
• BLUE enterprise software with five web-based modules: capable of meeting the exacting demands of ambitious retail brands.
Digital asset Management
copy Management
workflow Management
online Proofing
key Performance indicator reporting Much more information on Schawk Digital Solutions, BLUE and brand management
technology is available at Schawk.com in the Technology section and in the
• Full workflow analysis and consulting services. Knowledge Center. Or simply talk to a Schawk expert: email us at
• Fully validated installation and integration, plus training and digitalsolutions@schawk.com or contact one of our regional offices:
The combination of Schawk expertise support services.
Americas +1 866 856 9945
and BLUE technology can save a brand with • Seamless integration with company-side ERP systems to EMEA +44 (0)207 861 7777
support the entire graphics-related workflow.
5,000 asset pieces at least $2 million a year. Asia Pacific +65 3158 1449
• Available on-site services for workflow optimization and www.schawk.com or www.brandsquare.com/user
BLUE can pay for itself in a single year, and brand asset management.
its benefits continue permanently. © 2011 Schawk, Inc. All Rights Reserved. No part of this work may be
reproduced in any form without written permission from the copyright
holder. Schawk is a registered trademark of Schawk, Inc. The Schawk
logo is a trademark of Schawk, Inc. BLUE is a trademark of Schawk,
Inc. All other trademarks are the property of their respective owners.