Schawk delivers major workflow improvements for a worldwide CPG

1. CASE STUDY
Brand point management in action:
Schawk delivers major workflow improvements for a worldwide CPG
The quick story. For a major international consumer products company, Schawk has thoroughly re-worked its
graphics workflow processes on several continents and soon will have unified its digital asset management,
workflow tracking/analysis, online proofing and more, worldwide. The result is considerable savings of time and
cost on production art and premedia, stronger profits and consistently compelling shopper experiences with the
brand’s packaging and promotional materials. And with its intimate understanding of the company’s processes,
Schawk is adding other responsibilities relating to print management, strategic design and more. This client
shows that Schawk’s delivery of brand point management can extend anywhere the client goes, operationally
and geographically.

2. The Client Challenge The Schawk Solution The Shopper Experience
The client’s packaging workflow was inefficient Initially Schawk implemented its BLUE enterprise
™
Quality of visual branding and shopper
and extremely fragmented by category and software for online proofing, workflow analysis experience is the client’s first priority, with
region, after years of acquisitions. It formed and tracking and storing of design briefs, cost a close second. This mandate is driven
a global workflow team, with representatives across North America. The first stage had through a brand-quality group in North
from around the globe, tasked with improving BLUE mirroring the client’s pre-existing process America and an engineering group in Europe,
workflow process/analysis and speed to structure. From there, additional improvements and Schawk has met the distinct mandates
market, and implementing services like were made in cycle time and rework, with rework of each in assuring that branded materials
digital asset management, online proofing in production art reduced by 50 percent and follow strict mandates while saving the client
and design brief quality and consistency. overall production art and premedia times considerable money. On five continents,
The client wanted a partner that could reduced by 30 percent. Via BLUE, more than Schawk has enabled the client to motivate
implement the improvements in stages, due 40,000 stored brand images were downloaded shoppers through packaging, POP and POS
to production demands that prevented a full- in 2008 by the client and its package design that meets strict brand standards while
on conversion. But this partner had to be able vendors, saving $4.5 million over previous years’ saving the client time and money.
eventually to oversee a single global workflow costs, thanks to the reduction in redundant work.
system for production art and premedia. Schawk has executed similarly for the client in
South America – across 15 product regions – and
in Asia, across 32 countries. An Africa/Middle
East/Turkey solution will be executed in 2009.
Working towards a global solution, we will be
giving the client a truly unified workflow system.
In conjunction with workflow oversight,
Schawk was awarded actual production art
and premedia duties across North America, www.schawk.com
saving the client 30 percent in costs thanks
to comprehensive efficiencies. For this service,
Schawk places 33 of its own employees
on-site at three of the client’s locations and
bills monthly for their services. Trials of the
production art/premedia combination are
taking place now in Europe and Asia.

3. The Brand Point Management Difference
No single company could have executed on so many mandates globally and delivered process
and quality improvements and cost savings simultaneously. This is at the core of brand point
management – Schawk’s ability to integrate services across stages in a brand’s lifecycle and
across geographies. Key to this client’s success is that Schawk not only develops technology
based on its own deep experience as brand imaging specialists, it implements the technology,
trains its users and carries it through actual executional stages. And based on its intimate
knowledge of the client’s needs, Schawk has provided additional, complementary services
spanning many realms, for additional efficiencies and better branded materials.
Schawk, Inc., (NYSE:SGK), is a leading provider
of brand point management services, enabling
companies of all sizes to connect their brands with
consumers to create deeper brand affinity. With a Visit www.brandsquare.com, powered by Schawk,
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