Engaging today’s retail consumers and influencing purchases has changed from a simple funnel to a dynamic journey. Gone are the days of closing your studio door, shutting out the world and working on deliverables until 3am the day they are due. Creatives are now challenged to work with financial and data partners, programmers, technology experts, other creatives and a whole slew of additional team members to get the job done. Collaboration is the key to success in a continuously changing retail marketplace. Learn how to connect creatives with technology experts to build dynamic journeys for your consumers. In this webinar, you’ll learn: - 3 ways to collaborate in today's retail marketplace - How to use technology as the key to success - How GoPro & Red Bull and Supreme & Louis Vuitton combined forces Watch the entire webinar here: http://videos.brandsquare.com/watch/8vVh2zPwjzppYez4HqQBEq

1. The Age of Collaboration
Mastering the Modern Retail Experience

2. Carson Smith
Creative
Production Assistant
Traveler
Stylist
Innovator
Consumer
Millenial
Photo Art Director

3. The New Retail Experience
From Showroom to Digital

4. Collaboration across companies
1996 - VW and Trek Bicycles

5. Engaging consumers and influencing
purchase has changed from a simple
funnel to a dynamic journey“

6. 1440
The invention of the printing press
1927
The T.V was invented
Today
A variety of media in the
palm of our hands 24/7

7. Collaboration across companies
2017 - GoPro and Redbull

8. The Collaboration Breakdown:
1. Get Outside Your Comfort Zone
2. Make It About the Consumer
3. Create Space for Exploration

9. Get Outside Your
Comfort Zone
Step One:

10. Collaboration across companies
2017 - Supreme and Louis Vuitton

11. Make It About
The Consumer
Step Two:

12. Make It About The Consumer
Open Source Code
Benefits Include:
Transparency
A Constant Support Network
Reliability
Better Security
Faster Time to Market
Merit Based Work
Cost Effective Solutions

13. Make It About The Consumer
Brick and Mortar + Online Retailers

14. Create Space
For Exploration
Step Three:

15. Create Space for Exploration
Pop Up Stores - House of Hoops

16. Create Space for Exploration
Pop Up Stores - StoreEnvy

17. Augmented Reality - Virtual Dressing Rooms
Create Space for Exploration

18. Whats Next:
Virtual Reality
Fashion Shows
Automated
Sales Assistants
Manufacturing
Software
Faster Delivery
Sales and CRM Applications
Customer Recommendations
Manufacturing
Logistics and Delivery
Payments and Payment Services

19. You can’t combat it alone.
The sea is just too vast and too deep to
navigate with a handheld compass“

20. Thank You!
Carson Smith
Photo Art Director
SGK, Chicago