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Using Brandwatch for Campaign Tracking 
Michael Brackpool / Enterprise Sales 
Jonny Sawyer / Enterprise Sales
CAMPAIGNS IN 
THE SOCIAL 
MEDIA AGE
What is a Campaign?
Hashtags, emails, competitions etc. 
H&M USA @hmusa 
“All smiles from the first in line! 
We open our #HMTSQ store in 
less than 3 hours!”
HOW DO YOU 
KNOW IF IT WAS 
SUCCESSFUL 
OR NOT?
Conversation about H&M online 
1 
2
MAKING SENSE 
OF YOUR DATA
1 2 
Topic Analysis reveals Celebrity peaks 
1 
2
But which (expensive) endorsement performed best?
CATEGORISATION
What are Categories? 
Categories provide a structured way 
to segment your data by customer 
profile, emotion, conversation type 
or anything you want. 
Categories allow you to group 
related data attributes (i.e. a 
Category "Color" with 
Subcategories "Red", "Green", and 
"White"). 
This allows for easier classification 
along defined dimensions and more 
powerful charting options. 
They can be used together 
with Rules to have your data sorted 
automatically.
Automated by Rules
Easily chart your Subcategories
Compare subcategory volumes
Analyse by region
Sentiment analysis
Demographic Analysis
PURCHASE 
INTENT
Intent to Purchase Rule
Which endorsement drives purchase intent?
Who’s buying?
So which endorsement really performed best?
A FEW 
EXTRA TIPS:
Date Range Comparison
Hashtag Operator
Twitter Hindsight
27
Email contact@brandwatch.com 
Web brandwatch.com 
Twitter @brandwatch 
Telephone 
UK +44 (0)1273 234290 
US +1 212 229 2240 
DE +49 (0)30568 370 040 
Document Limitation 
The information given in this document has been checked for accuracy and completeness however 
Brandwatch 
shall not be liable for any errors or omissions. 
Brandwatch is a trading name of Runtime Collective Limited. Registered in England & Wales: 3898053 
4th Floor, International House, Queens Road, Brighton, BN1 3XE, United Kingdom

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