Masterclass: The Future of Brandwatch

13. Instagram Improvements /delivered! • Authenticate Brandwatch with any Instagram account in order to get an ‘access token’ • This allows us to crawl Instagram more often – resulting in more consistent, improved coverage #brandwatchtips © 2015 Brandwatch.com | 13

14. Premium Chinese Data/ delivered! The best Sina Weibo, Tencent Weibo, and Renren coverage for global brands and agencies seeking exponential international growth #brandwatchtips © 2015 Brandwatch.com | 14

17. Vizia localisation /delivered! • Make Vizia even more relevant to your teams by presenting to them in their native language, location nomenclature, and time zones #brandwatchtips © 2015 Brandwatch.com | 17

27. Adding external data to Vizia /delivered! • Upload sales figures, NPS data, website stats, search data and more! • Data can be added via CSV, automatic method coming soon! #brandwatchtips © 2015 Brandwatch.com | 27

28. Adding external data to Vizia /delivered! • Upload sales figures, NPS data, website stats, search data and more! • Data can be added via CSV, automatic method coming soon! #brandwatchtips © 2015 Brandwatch.com | 28

29. Document Limitation The information given in this document has been checked for accuracy and completeness however Brandwatch shall not be liable for any errors or omissions. Brandwatch is a trading name of Runtime Collective Limited. Registered in England & Wales: 3898053 4th Floor, International House, Queens Road, Brighton, BN1 3XE, United Kingdom Email contact@brandwatch.com Web brandwatch.com Twitter @brandwatch Telephone UK +44 (0)1273 234290 US +1 212 229 2240 DE +49 (0)30568 370 040

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You guys don’t have a title – how avant garde, get those turtle necks on,
We also give back to the community - we give annual guest lectures at our local university (Sussex), gave a recent talk at Imperial, etc
G2 crowd. WINNING
A quick update for you Brandwatch now has clients in 51 countries. And just since Dec 2014 users have logged in from 93 different countries! 30% of Fortune 100 use Brandwatch data to drive business decisions – about campaign performance, about product feedback, on supply chain and inventory Crisis comms and command centers
To be rendered to look like the screenshot in the gutter. However if this needs to be editable? It will stay in Arial.
And, perhaps most of all, we need to link up these discrete pools of data. My belief is that the value in combining these pools causes the total value of the data, or the commercial potential within it, to increase exponentially. What can you understand from combining social data with: Geo Point of Sale Weather Website CRM….. Customer satisfaction and NPS What else do you know of in your business that could be powerfully combined? How can we think like Google does, buying up Nest to add home data, to add to its mobile operating system data and its email data and browser data and so on. But how can we think about that just with the data we already have? Or Underarmor buying MyFitnessPal and Endomondo?
Hence this move that we’re experiencing towards putting social data on walls, in operations centers and the C-suite, in people’s hands. To developing command centers – which we explore next – where 360 degrees of customer experience is managed To making social data mobile, and active, and we have a big announcement around this planned in March
And the visual web. We found only 4% of tweets mention a brand name. If you’re only looking for your name, you’re missing 96% of the conversation, and potentially a great deal more of the conversation about your products, sevices, customer experience etc Apply that to images…
To what’s going to happen next? ‘Don’t skate to where the puck is, skate to where it’s going to be’ what’s about to happenIntent to purchase Moving the needle closer to the here and now
We want to show you what we’ve recently launched and what’s coming. We’ve broken it out into three sections: More Data Inbox Insights Connecting You and your teams
Will: no matter now good language detection is, hashtags such as #wellsfargo are miscategorized (like as dutch) and therefore missed. With language agnostic, hashtag searches (as well as other searches) will find all matching strings (no language filtering). –DWE.
Last Masterclass we acknowledged that we don’t have Brandwatch Analytics open all day- we’re working diligently on marketing campaigns, in meetings, at lunch. We want Brandwatch data to work for you while you’re away, and inform you if anything important arises.
reports live in app
With the expansion of social across enterprises, organizing and maintaining social media strategy is vital. Co-clients of Brandwatch and Spredfast can now work within established engagement workflows within Brandwatch with the Engage button.
Users engage using Spredfast tags and workflows.
reports live in app
This is our first step into connecting social with dollars.

Masterclass: The Future of Brandwatch

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Masterclass: The Future of Brandwatch

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