In this prize-worthy session, you'll put your skills to the test to create a Query and a reporting Dashboard to deliver quick insights to your "C-Suite".

1. Masterclass Presentation
Quick Reporting | Workshop
KELLY AUTENRIETH & NICOLE WALSH/ TRAINERS

2. Intros

3. Kelly Autenrieth
Team Lead,
User Adoption
New York
BRANDWATCH.COM
Nicole Walsh
Technical Trainer,
User Adoption
New York

4. Hello from the other side
NOW YOU KNOW | #NYKCONF
BRANDWATCH.COM
• Name
• Company
• Team
• Where you’re from
• What are you most excited about at NYK Conference?

5. Agenda

6. In Today’s Session…
NOW YOU KNOW | #NYKCONF
BRANDWATCH.COM
Goals
• Generate insights on the fly for
your C-Suite
• Create a template for future
quick reporting requests
• Win a prize for staying under
time!
Agenda
• Introduce the Scenario
• Create a Query in under 10 minutes
• Customize a blank Dashboard to show
WHO, WHAT, WHEN, WHERE in under
15 minutes

7. Login Info
NOW YOU KNOW | #NYKCONF
BRANDWATCH.COM
• Login | to app.brandwatch.com
• Username | Look to your handout for your login
us_training#@brandwatch.com [#38-46]
(e.g., us_training38@brandwatch.com)
• Password| nyk2016
• Project| [NYK] Quick Reporting

8. Scenario
NOW YOU KNOW | #NYKCONF
BRANDWATCH.COM
• You work for Qdoba Mexican Eats
• The Chief Strategy Officer comes by your desk and wants an update on
Chipotle and the E. coli conversation
• She wants to a snapshot report delivered in the next hour, knowing
about…

9. Scenario
NOW YOU KNOW | #NYKCONF
BRANDWATCH.COM
• What’s the volume of this conversation during April 1 - 30?
• Who are the top 30 Tweeters talking, measured by volume?
• What are the top 30 news outlets talking about this,
measured by volume?
• What’s the volume of negative sentiment?
• What are the trending topics?

10. Ready?
Go!

11. Query Writing | 10 minutes
NOW YOU KNOW | #NYKCONF
BRANDWATCH.COM
• Write a new Query to target
Chipotle conversation in the
context of the illness
• Challenge! Exclude
Chipotle’s owned Tweets
and Retweets of Chipotle
Make the context keywords specific
to the news, e.g. –
• Illness
• Sick
• E. Coli

12. [Query]
Time’s Up!

13. Dashboard Insights | 15 minutes
NOW YOU KNOW | #NYKCONF
BRANDWATCH.COM
Challenge! You must use a
blank Dashboard template!
• Create a New blank
Dashboard using your
Query
• What Components and
Filters will you use to
answer her questions?
For April 1 – 30, 2016
What’s the volume of conversation?
Who are the top 30 Tweeters talking, measured by
volume?
What are the top 30 news outlets talking about
this, measured by volume?
What’s the volume of negative sentiment?
What are the trending topics?

14. [Dashboard]
Time’s Up!

15. Scenario Part 2 | 10 Minutes
NOW YOU KNOW | #NYKCONF
BRANDWATCH.COM
The CSO is so impressed, she wants to know more!
For April 1 – 30, 2016
What were the top 5 topics on Twitter?
What were the top 5 topics on News sites?
What day had the highest volume and what topics
were driving it?

16. [Dashboard]
Time’s Up!

17. Prizes!

18. [NYK]
Thank you