Utilizing the Mentions Component in Brandwatch

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This presentation explains how the Mentions component in Brandwatch can be used effectively for any type of analysis. More info can be found here: http://www.brandwatch.com/category/brandwatch-tech/

Médias sociaux

Utilising the Mentions
Component
#brandwatchtips
Georgia Tregear & Stefanie Bull: Brandwatch Senior AMs

© 2013 Brandwatch | www.brandwatch.com 2
The Mentions
Component

Why is the Mentions Component so great?
© 2013 Brandwatch | www.brandwatch.com 3
• Easy to use
• Quick insights
• Read verbatim in detail
• Manipulate the data using filters
• Bulk actions
• Rules and Alerts

© 2013 Brandwatch | www.brandwatch.com 4
Use Case

Premier Inn
© 2013 Brandwatch | www.brandwatch.com 5
• Premier Inn PR Team

© 2013 Brandwatch | www.brandwatch.com 6
Live Demo

© 2013 Brandwatch | www.brandwatch.com 7
Key Takeaways

Top 5 #brandwatchtips
© 2013 Brandwatch | www.brandwatch.com 8
• The mentions component is
your friend
• Use the “add to dashboard”
feature to open up additional
functionality when analysing
peaks
• Create Rules
• Create Alerts
• Don’t forget about Live
Stream

© 2013 Brandwatch | www.brandwatch.com 9
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