BF on Digitally tracked Emotions, PIAF, 2013
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Are we really able track emotions digitally? We are often tempted to explain a Facebook Like or Twitter Favorite buttons as a digital mean of expressing love for brand or product. But, unfortunatelly, this is rather deceiving prediciton...
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BF on Digitally tracked Emotions, PIAF, 2013
- 2. 156 Facebook apps in 2012, over 350 overall App. 1 600 000 users in our apps App. 2 870 000 fans in analysed FB Pages Managing app. 1 000 000 USD in FB Ads 2 gamification systems implemented in last 6 months, 4 en routeBRANDZ FRIENDZ Thursday, May 23, 2013
- 3. GREED EMOTIONS BEHINDABUY 1 2 3 4 5 6 "If I make a decision now, I will be rewarded." FEAR ALTRUISM ENVY "Late decision will helpy my competition win." “Now or I lose.” “My purchase will cause good/help someone.” PRIDE SHAME "If I make a decision now, I will look smart." "If I don't make a decision now, I will look stupid." *Suggested, among others, by Geoffrey James (@sales_source) Thursday, May 23, 2013
- 5. EMOTIONSIN DIGITAL- CONCLUSION WE NEED TO ADD EMOTIONAL ASPECT INTO DIGITAL ADVERTISING1 Thursday, May 23, 2013
- 6. EMOTIONSIN DIGITAL- CONCLUSION WE NEED TO ADD EMOTIONAL ASPECT INTO DIGITAL ADVERTISING1 2 WE ARE NOT ABLE TO DO IT (YET) Thursday, May 23, 2013
- 7. EMOTIONSIN DIGITAL- CONCLUSION WE NEED TO ADD EMOTIONAL ASPECT INTO DIGITAL ADVERTISING1 2 WE ARE NOT ABLE TO DO IT (YET) 3 BUT WE THINK WE CAN, BECAUSE WE CAN MEASURE: Thursday, May 23, 2013
- 8. EMOTIONSIN DIGITAL- CONCLUSION WE NEED TO ADD EMOTIONAL ASPECT INTO DIGITAL ADVERTISING1 2 WE ARE NOT ABLE TO DO IT (YET) 3 BUT WE THINK WE CAN, BECAUSE WE CAN MEASURE: Thursday, May 23, 2013
- 11. Social Media (and mainly Facebook) are a unique general source of user behavioral data. Except... The real emotions clearly transformed into a tengible data marker. EMOTIONS BEHIND DIGITAL ACTIONS Thursday, May 23, 2013
- 13. “SOCIAL SIPS” Shery Turkle* speaks about discrete sips of conversation that are able to fill our need for recognition, if piled in tens, hundreds or thousands. We guess that sips are able to satisfy individuals as well as organizations - as organizations are in fact socially connected individuals. Hence here might dwell the global desire of marketers for Likes, Likes, Likes! We simply strive for recognition… We simply strive for love. *Sherry Turkle is a psychologist and professor at M.I.T. Thursday, May 23, 2013
- 14. STRIVINGFOR LOVE Unfortunately, non-loved marks strive for love in an environment that offers instant, brutal and easily multiplying feedback. Thursday, May 23, 2013
- 15. STRIVINGFOR LOVE Thursday, May 23, 2013
- 16. STRIVINGFOR LOVE Thursday, May 23, 2013
- 17. STRIVINGFOR LOVE Thursday, May 23, 2013
- 18. STRIVINGFOR LOVE Thursday, May 23, 2013
- 19. STRIVINGFOR LOVE Thursday, May 23, 2013
- 20. STRIVINGFOR LOVE Thursday, May 23, 2013
- 22. There already are nice tools: able to analyze semantic meaning of digital(ized) text, such as Google Contextual advertising systems TOOLS& GADGETS - - or recognizing softwares - facial expression analysis, eye-tracking tools, biosensors collecting data on skin temperature and conductance (such as Adobe systems or Affectiva Q Sensors) Thursday, May 23, 2013
- 23. Microsoft’s patented emotional-driven advertising solution performs based on: TOOLS& GADGETS - - Monitoring a user's online activity for tone and content. Combing through a user's online history, such as search queries, emails and instant messages, to check tone. Examining a user's facial expressions, speech patterns, gestures and body movements, captured by image or audio devices. -*http://www.cbc.ca/news/ yourcommunity/2012/06/ microsoft-patent-tackles- emotion-based- advertising.html Thursday, May 23, 2013
- 24. TOOLS& GADGETS Thursday, May 23, 2013
- 25. THESECRET OFLIKE Thursday, May 23, 2013
- 26. THESECRET OFLIKE { "id": "584781745", "name": "Jakub Svoboda", "first_name": "Jakub", "last_name": "Svoboda", "link": "https://www.facebook.com/jakub.svoboda", "username": "jakub.svoboda", "gender": "male", "locale": "en_US" } Thursday, May 23, 2013
- 27. THESECRET OFLIKE { "id": "584781745", "name": "Jakub Svoboda", "first_name": "Jakub", "last_name": "Svoboda", "link": "https://www.facebook.com/jakub.svoboda", "username": "jakub.svoboda", "gender": "male", "locale": "en_US" } Thursday, May 23, 2013
- 28. THESECRET OFLIKE { "id": "584781745", "name": "Jakub Svoboda", "first_name": "Jakub", "last_name": "Svoboda", "link": "https://www.facebook.com/jakub.svoboda", "username": "jakub.svoboda", "gender": "male", "locale": "en_US" } Thursday, May 23, 2013
- 30. LIKETRENDS AREABLETO REVEALALOT OFSECRETS ABOUTUS… I.E.WEARE STUPID Prediction accuracy for certain criteria (1=100 percent), From the study "Private traits and attributes are predictable from digital records of human behavior" by Kosinski et al. (the Epoch Times) Thursday, May 23, 2013
- 31. LIKETRENDS AREABLETO REVEALALOT OFSECRETS ABOUTUS… I.E.WEARE STUPID Prediction accuracy for certain criteria (1=100 percent), From the study "Private traits and attributes are predictable from digital records of human behavior" by Kosinski et al. (the Epoch Times) Thursday, May 23, 2013
- 32. WEMIS- UNDERSTAND THEREASON OFLIKE Study conducted by Lithium and the Chief Marketing Officer Council, sample of 1300 respondents + 132 senior marketers Thursday, May 23, 2013
- 33. Study conducted by Lithium and the Chief Marketing Officer Council, sample of 1300 respondents + 132 senior marketers Thursday, May 23, 2013
- 34. Study conducted by Lithium and the Chief Marketing Officer Council, sample of 1300 respondents + 132 senior marketers Thursday, May 23, 2013
- 35. Study conducted by Lithium and the Chief Marketing Officer Council, sample of 1300 respondents + 132 senior marketers Thursday, May 23, 2013
- 36. Study conducted by Lithium and the Chief Marketing Officer Council, sample of 1300 respondents + 132 senior marketers Thursday, May 23, 2013
- 37. Study conducted by Lithium and the Chief Marketing Officer Council, sample of 1300 respondents + 132 senior marketers Thursday, May 23, 2013
- 38. Study conducted by Lithium and the Chief Marketing Officer Council, sample of 1300 respondents + 132 senior marketers Thursday, May 23, 2013
- 39. Study conducted by Lithium and the Chief Marketing Officer Council, sample of 1300 respondents + 132 senior marketers Thursday, May 23, 2013
- 40. Study conducted by Lithium and the Chief Marketing Officer Council, sample of 1300 respondents + 132 senior marketers Thursday, May 23, 2013
- 41. Study conducted by Lithium and the Chief Marketing Officer Council, sample of 1300 respondents + 132 senior marketers Thursday, May 23, 2013
- 42. Study conducted by Lithium and the Chief Marketing Officer Council, sample of 1300 respondents + 132 senior marketers Thursday, May 23, 2013
- 43. Study conducted by Lithium and the Chief Marketing Officer Council, sample of 1300 respondents + 132 senior marketers Thursday, May 23, 2013
- 44. So it seems that fans are rather greedy bastards than emotion driven “supporters”, aren’t they? WEMIS- UNDERSTAND THEREASON OFLIKE Thursday, May 23, 2013
- 45. In the Q1of this year, on the sample of over 2,8 million Facebook profiles “liking” analysed Pages generated exactly: 3 288 411UnLikes This is the number of Likes that were taken back. BROKEN RELATIONSHIP Thursday, May 23, 2013
- 48. HIDE ALL CLICKS: 239 (217 UNIQUE) SAMPLE of NEGATIVE FEATURES APP.130000 FANSPAGE, Q1 - Thursday, May 23, 2013
- 49. HIDE ALL CLICKS: 239 (217 UNIQUE) SAMPLE of NEGATIVE FEATURES APP.130000 FANSPAGE, Q1 - - HIDE CLICKS: 1110 (897 UNIQUE) Thursday, May 23, 2013
- 50. HIDE ALL CLICKS: 239 (217 UNIQUE) SAMPLE of NEGATIVE FEATURES APP.130000 FANSPAGE, Q1 - - HIDE CLICKS: 1110 (897 UNIQUE) - REPORT SPAM CLICKS: 100 (77 UNIQUE) Thursday, May 23, 2013
- 51. HIDE ALL CLICKS: 239 (217 UNIQUE) SAMPLE of NEGATIVE FEATURES APP.130000 FANSPAGE, Q1 - - HIDE CLICKS: 1110 (897 UNIQUE) - REPORT SPAM CLICKS: 100 (77 UNIQUE) - UNLIKE PAGE CLICKS 232 (208 UNIQUE) Thursday, May 23, 2013
- 52. ...thebestlongterm businesses are emotionsfirst,data second. Jason Goldberg, Founder & Chief Executive Officer at Fab. Thursday, May 23, 2013
- 53. HUMBLE ADVICE UNTIL YOU ARE ABLE TO MEASURE EMOTIONS, MEASURE BUSINESS RESULTS. Thursday, May 23, 2013
- 54. HUMBLE ADVICE If the number of comments under a post correlates with the number of sold units positively, focus on topics that generated comments. Comment is your new like. Thursday, May 23, 2013
- 55. DOWHATYOU KNOW- MEANINGFUL BRANDED MESSAGES WITHCLEAR AIMAND BRAND CONNECTION Thursday, May 23, 2013
- 56. DOWHATYOU KNOW- MEANINGFUL BRANDED MESSAGES WITHCLEAR AIMAND BRAND CONNECTION Thursday, May 23, 2013
- 57. DOWHATYOU KNOW- MEANINGFUL BRANDED MSEEGAES WITHCLEAR AIMAND BRAND CONNECTION Thursday, May 23, 2013
- 58. DOWHATYOU KNOW- MEANINGFUL BRANDED MSEEGAES WITHCLEAR AIMAND BRAND CONNECTION Thursday, May 23, 2013
- 59. DOWHATYOU KNOW- MEANINGFUL BRANDED MSEEGAES WITHCLEAR AIMAND BRAND CONNECTION Thursday, May 23, 2013
- 60. DOWHATYOU KNOW- MEANINGFUL BRANDED MSEEGAES WITHCLEAR AIMAND BRAND CONNECTION Thursday, May 23, 2013
- 61. DOWHATYOU KNOW- MEANINGFUL BRANDED MSEEGAES WITHCLEAR AIMAND BRAND CONNECTION Thursday, May 23, 2013
- 62. DOWHATYOU KNOW- MEANINGFUL BRANDED MSEEGAES WITHCLEAR AIMAND BRAND CONNECTION Thursday, May 23, 2013
- 63. Q&A FACEBOOK.COM/BRANDZFRIENDZ pavel.hacker@brandzfriendz.cz @brandzfriendz Thursday, May 23, 2013