English 302 Presentation

BKF CONSULTING: BRANT BUMGARNER, KAITLYN OBEREMBT, FRANCESCA SKWARK

BACKGROUND ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PURPOSE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ACTION PLAN ,[object Object],[object Object],[object Object],[object Object],[object Object]

SITUATION ANALYSIS ,[object Object],[object Object],[object Object],[object Object],Figure 1: Caffeine consumption from coffee, tea, mate and cocoa Source: Fredholm, B. et al., “Did you know?”

SITUATION ANALYSIS, cont. ,[object Object],[object Object],[object Object],[object Object],Figure 2: Population Division Source: United States Census Bureau, “Ames city, Iowa, Income”

DIRECT-MAIL MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DIRECT-MAIL MARKETING, cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TOTAL COST: $1,101.97

CONSUMER SAMPLING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SIGNAGE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SIGNAGE, cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Personal Communication, March 12, 2009)

RECOMMENDATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

REFERENCES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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