What does social media mean to you? What platform should your business be on? This overview covers the main differences and similarities (#hashtag) between the major players including Facebook, Twitter, LinkedIn, Pinterest, YouTube and upstarts like Instagram, Snapchat and Vine. Perfect for beginners just getting started in social media or for those that aren't up to speed with the latest happenings in the digital realm.

1. Social Media 101
Common Sense & Etiquette for
Personal and Business Use

2. My Blog: codeimprov.com
• Social Tip Tuesday
• Wordpress Wednesday
• Design Time Thursday

3. OHFA’s Social Media Placement
• Stay connected box on the internet home page
• Twitter widget on the intranet home page
• OHFA’s blog

4. What is social media?
• What does it mean to you?
• What does social media mean
for businesses?
• Businesses have to compete for
reach and to get in front of
their target audience.

5. They aren’t on Facebook to follow
businesses…they’re on there to see baby
pictures, sunsets, catch up with old friends,
take funny pictures of their pets, document
the food they eat and generally anything
and everything else but caring about your
business.

6. EVERYTHING is branded
• To get your business mentioned on social
media means you get traffic. Traffic = sales.
• It’s word-of-mouth, but spreads even faster.
• For example…

7. Guest DJ = 1 Social Media Post
• This is my buddy Kyle from CD102.5

8. What Platform Should You Be On?
• All of them!
• Just kidding
• It honestly doesn’t matter if it’s just you and
you’re just setting up personal accounts.
• It definitely matters when you’re a business
because…

9. Business Need to Choose Carefully
• Why do you think that’s the case?
• Resources (time, training, always evolving
platforms)
• It depends on your business and most
importantly, your audience
• Q: Should OHFA be on Instagram?
• A: Not so much.

10. Facebook 101
• How many people here are on Facebook?
• It’s obviously very different when you’re a
business trying to get noticed on FB.
• The algorithm and structure is always
changing.
• It’s becoming pay-to-play to reach your fans.
• Retargeting and sponsored ads are only going
to keep increasing. :/

11. Guidelines for Businesses to Follow
• Be professional
• Maintain a consistent tone
• Vary the content
• Don’t be too salesy (80/20 rule)
• Provide value above and beyond everything
else!

12. Things to Avoid
• Oversharing (TMI)
• Posting too much or not enough
• Improper grammar/typos
• Too many #########
• #dont #doit #noreally #itsbad

13. Speaking of #s – Twitter!
• Twitter is similar for both personal and
business use.
• You’re restricted to 140 characters so it’s
basically like a text message everyone can see.
• Don’t be scared or confused by the @ and #
• Demonstration

14. YouTube is the King of Video
• YouTube is the 2nd largest search engine in the
world. Why?
• Businesses can use video to
do walkthroughs, tutorials,
webinars, commercials or
anything else that fits their
brand or caters to their
audience.
• Speaking of catering…

15. Something for Everyone on YouTube
There’s no way either of these
‘brands’ would have over 700,000
and 900,000 subscribers on any
other platform.
Fortunately for OHFA we have a
great team in C&M that makes
sure we don’t have to blend
gadgets or blow them up.

16. LinkedIn – More Than a Resume
• All about your network (friends, co-workers)
• Highest average user age
• Highest average household income per user
• One reason to never burn bridges
• Be professional
• Keep things updated and current
• Join groups
• Ad value to be seen as an expert or influencer

17. How Do You Present Yourself?
• How would a potential employer view your social
media profiles?
• If you’d be embarrassed to show your Mom…
• Take the time to clean up your profiles before you
learn a hard lesson. Employers DO use Linkedin.

18. Pinterest – Ruled by Women
• Perfect platform for: crafts, babies, weddings,
cooking, baking, decorating and fashion
• 70% of the user base is female
• Photo driven site
• ‘Boards’ are categories; centered around your
interests
• Users will ‘pin’ to share w/ others
• Fastest growing platform

19. Scrolling through Pinterest with the
ability to stop and pin something…
Pinterest board’s help separate
content into sections to help
with your search.

20. Google+ - The Life Support Platform?
• Do you have a Google+ account?
• Currently in a state of flux
• Blogs and authors get a slight boost for SEO
• Big focus on communities w/ a high level of
engagement (if you’re using it)
• Google Hangouts

21. The Next Big Thing?

22. Instagram Has Staying Power
• Bought out by Facebook
• People love pictures and using filters
• Selfies?!?!
• Businesses can combine pictures and #’s to
run campaigns and contests to generate more
traffic and attention

23. Mistakes to Avoid
• DON’T troll
• DON’T give bad customer service
• DON’T have typos -- proofread (shorthand is fine)
• Think about what you’re sharing and why? Is
there a purpose?
• Don’t leave questions go without a response!

24. It’s Called Social for a Reason
• Questions?