AME Innovation Summit
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Lean Startup for Entreprise Innovation. Jumpstart innovation through customer empathy, rapid experimentation and data-informed innovation.
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AME Innovation Summit
- 1. Lean Intrapreneurs Lean Startup for the Enterprise Brant Cooper Author, The Lean Entrepreneur Partner, Moves the Needle
- 2. Myth of the Startup Visionary Eureka! $ BuildLaunch Success!
- 3. Myth of Corporate Innovation Eureka! $ BuildLaunch Dead Pool! Idea Laundry List Exec Team Culls Bus Unit Mkt Reearch ROI Pitch Dead Pool
- 4. What are the Two Questions that Kill Disruptive Innovation? What’s the ROI? When will I see it?
- 5. The Innovation Continuum Known Unknown Execute Search $ Learning
- 6. “Old School” Innovation The Lab in the Wilderness • Scientists creating new technology • Separate from core business • Mythical “visionary” selectively invests Innovation never sees light of day
- 7. “New School” Innovation Turn Business into a Startup • Open floor plan makes room for Scooters • Pizzas, free cola and nerf guns • Innovation as marketing buzzword Core business adversely affected
- 8. Lean Intrapreneur “Local” experiments Big experiments Customer co-creation Customer empathy Data informs ROI Data informs new opp Eliminate Waste Executing Eliminate Waste Learning
- 11. Sell it First
- 12. Preventing Core Asset Abuse HR Poor resource allocation Abuse of free time Employees misallocated Marketing “Experiments” tarnish brand Funnel disruption Legal Credit card abuse Non- compliant T&Cs Sales Disrupt current activity Damage relationship Support Phone lines light up Broken links
- 13. (0) Tech Innovation (1) Segment Passion (2) Scalable Business Model (3) Leverage Core Assets 4 Phases of Startup [Measuring progress]
- 14. Intrapreneurship Mindset • Allocate resources to search • Senior Executives know how to lead search • Teams have the ability to do it • Corporate Support Systems in Place • Culture (HR, employee willing, etc.)
- 15. In Spirit of Lean Startup – GO! • Start small from the bottom up • Make it harmless and fun • Expose to senior executives • Get a few teams doing it (both product and functional) • Update your Capabilities, Systems & Culture Answer: Apply lean to your innovation process!
- 16. Thank You! Lean Intrapreneurs Brant Cooper Moves the Needle brant@movestheneedle.com @brantcooper Slides:
Notes de l'éditeur
- search (measure progress/decisions (SUCCESSion metrics, list below)Agile Engineering/DevelopmentDesignThinking /Customer (support experiments, legal, branding, etc.)
- . Pick one small team, YOUR TEAM, and get started.(hack-a-thon type event to exposure (share the positive results after)