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Brant cooper lean startup ams why innovation fails

#LeanStartup Summit Amsterdam Reasons why innovation programs fail to deliver.

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Brant cooper lean startup ams why innovation fails

  1. 1. ISSUE 1 “innovation” lost in the wilderness
  2. 2. what is your why?
  3. 3. ISSUE 2 innovation as a duality
  4. 4. SEARCHEXECUTEontheknown intheunknown Measureoutput Continuouslyimprove Driveproductivity Measureimpact Createnewvalue Drivenewgrowth &
  5. 5. EXECUTEEVERYWHERE acquisition reorg cutcosts &
  6. 6. objectives 1-2 years 2-4 years 4-7 years KNOWN UNKNOWN THE REAL ISSUE: UNCERTAINTY IN CREATING NEW VALUE (time) ($)
  7. 7. ISSUE 3 impact vs culture
  8. 8. © Moves the Needle All rights reserved LEAN INNOVATION DESIGN THINKING LEAN STARTUP AGILE INNOVATION TRANSFORMATION FOUNDATION
  9. 9. ISSUE 4 top down vs bottom up
  10. 10. COMPLACENCY INNOVATION APATHY FEAR complacency apathy fear bold safety URGING BOLD BEHAVIOR W/O “SAFETY” = FEAR
  11. 11. ISSUE 5 transformation vanity metrics
  12. 12. VALUE STREAM DISCOVERY WHERE SHOULD WE FOCUS? PASSIONATESATISFIEDHOPEFULCONVINCEDTRUSTINGINTRIGUEDAWARE Hypothesize • Behavior - What does “customer” DO that indicates their state • Activity - What must you DO to get “customer” do behave in that way? • Metric - How can you measure that behavior?
  13. 13. Em Understand your customers deeply; their pains, passions and desires. Discover insights. EMPATHY Ex Test insights through behavior. Reduce risk by experimenting across the business model. EXPERIMENTATION Ev Make decisions quickly based on data, insights and customer behavior. EVIDENCE ACT LIKE A STARTUP
  14. 14. articulate your vision
  15. 15. create the roadmap
  16. 16. define your “entrepreneurial spirit”
  17. 17. find your champions
  18. 18. accelerate
  19. 19. allow structure to emerge
  20. 20. INNOVATION TRANSFORMATION MOVES THE NEEDLE We are Innovation Transformation Architects. We provide the blueprint to innovating the way you do business. We’ve worked with some of the world’s leading companies: brant@movestheneedle.com www.MovesTheNeedle.com @brantcooper 7-11 ADP AIA ALLSTATE AMERICAN FAMILY AMERICAN GREETINGS BAYER CAPITAL ONE CISCO CITY OF HAYWARD CSAA CUNA MUTUAL DBS BANK BAY EDMUNDS ERICSSON EXXONMOBIL GENERAL ELECTRIC GERBER TECH HUMANA ING INTEL INTUIT INVISTA LEGRAND LEXIS NEXUS LEXIS NEXUS NIKE PITNEY BOWES PROVIDENCE HEALTH QUALCOMM ROCHE DIABETES SC JOHNSON SCHIBSTED SPRINT TARGET THOMSON REUTERS TRANSAMERICA UNILEVER USOC

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