#LeanStartup Summit Amsterdam Reasons why innovation programs fail to deliver.

2. ISSUE 1
“innovation” lost in the
wilderness

3. what is your why?

4. ISSUE 2
innovation as a duality

5. SEARCHEXECUTEontheknown intheunknown
Measureoutput
Continuouslyimprove
Driveproductivity
Measureimpact
Createnewvalue
Drivenewgrowth
&

6. EXECUTEEVERYWHERE
acquisition
reorg
cutcosts
&

7. objectives
1-2 years 2-4 years 4-7 years
KNOWN
UNKNOWN
THE REAL ISSUE:
UNCERTAINTY IN CREATING NEW VALUE
(time)
($)

8. ISSUE 3
impact vs culture

9. © Moves the Needle All rights reserved
LEAN
INNOVATION
DESIGN
THINKING
LEAN
STARTUP
AGILE
INNOVATION TRANSFORMATION
FOUNDATION

10. ISSUE 4
top down vs bottom up

11. COMPLACENCY INNOVATION
APATHY FEAR
complacency
apathy fear
bold
safety
URGING BOLD BEHAVIOR W/O “SAFETY” = FEAR

12. ISSUE 5
transformation vanity
metrics

13. VALUE STREAM DISCOVERY
WHERE SHOULD WE FOCUS?
PASSIONATESATISFIEDHOPEFULCONVINCEDTRUSTINGINTRIGUEDAWARE
Hypothesize
• Behavior - What does “customer” DO that indicates their state
• Activity - What must you DO to get “customer” do behave in that way?
• Metric - How can you measure that behavior?

14. Em
Understand your
customers deeply; their
pains, passions and desires.
Discover insights.
EMPATHY
Ex
Test insights through
behavior. Reduce risk by
experimenting across the
business model.
EXPERIMENTATION
Ev
Make decisions quickly
based on data, insights and
customer behavior.
EVIDENCE
ACT LIKE A STARTUP

15. articulate your vision

16. create the roadmap

17. define your
“entrepreneurial spirit”

18. find your champions

19. accelerate

20. allow structure to emerge

21. INNOVATION TRANSFORMATION
MOVES THE NEEDLE
We are Innovation Transformation Architects. We provide the
blueprint to innovating the way you do business.
We’ve worked with some of the world’s leading companies:
brant@movestheneedle.com
www.MovesTheNeedle.com
@brantcooper
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