The times they are changing! How will you handle change in the large enterprise? Using lean startup methods, of course. Validated learning is how you get beyond the two questions that kill innovation inside of large enterprises: What's the ROI? When am I'm going to see it?

1. THE LEAN
ENTREPRENEUR
Brant Cooper
brant@movestheneedle.com
UnleashWD
Chicago
October 30, 2013
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2. Photo used by Permission. Copyright Keith Midson. All rights reserved.
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3. Volatility.
Uncertainty.
What will you do about change?
Photo used by Permission. Copyright Keith Midson. All rights reserved.
Tuesday, November 5, 13

4. THE LEAN ENTREPRENEUR
2 Questions that Kill
“Real” Innovation
(answer: “What’s the ROI?” and “When will I see it?”
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5. THE LEAN ENTREPRENEUR
Text
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6. THE LEAN ENTREPRENEUR
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7. THE LEAN ENTREPRENEUR
When Facing Risk:
Execute.
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8. THE LEAN ENTREPRENEUR
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9. THE LEAN ENTREPRENEUR
When Facing Uncertainty:
Experiment.
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10. THE LEAN ENTREPRENEUR
MARKETING
SMOKE
TEST
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11. THE LEAN ENTREPRENEUR
LANDING PAGE TEST
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12. THE LEAN ENTREPRENEUR
MECHANICAL TURK
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13. THE LEAN ENTREPRENEUR
Hypothesis-driven Innovation:
If you x, y customers will z.
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14. THE LEAN ENTREPRENEUR
The Myth of the Visionary
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15. THE LEAN ENTREPRENEUR
True Visionaries Relentlessly
Pursue Change.
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16. THE LEAN ENTREPRENEUR
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brant@movestheneedle.com
Twitter: @brantcooper
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