XLerate Solutions is a San Diego based strategic marketing and business consulting firm. Here is a deck with do's and don't, success factors, and a template of 13 slides for investment pitches.
5. Have This Prepared
for the 1st
Meeting
10-15 slide deck
10 Back-up slides
Intimate knowledge of your proposed business
6. It Doesn’t Hurt to
Also Have This
Product Milestones achieved
A tested business model
Evidence that the model can be monetized
Customer ROI validation
Relevant Board of Advisors
9. Deck Template
You’re telling a story
Change flow if necessary for your story
Don’t confuse narrative w/ slide content
Less is more, especially for each slide
Add another slide before inundating one slide
But, do you really need another slide?
“Quick hits” nice to have, but not musts
Ice, Ice, baby: Concise, Precise, Entice
10. Slide 1
Introduction
“Elevator Pitch”
What business you are in?
What market do you compete in?
What will your business accomplish?
Quick hit: Significant company milestone or proven
metric to date
[Slide Objective: Positioning of proposed business in viewer’s mind]
11. Slide 2
Market Need
What’s the pain you are solving?
Who is ideal customer?
How are they faring without you?
What is the pain costing them?
• Revenue? Expenses? Market Share? Time? Risk?
Why is your solution a must have?
How will you overcome the inertia coefficient?
Quick hit: Personal appeal to viewer; can you evoke
personal experience in audience?
[Slide Objective: Answer why are you in business?]
12. Slide 3
Your Solution
What is your solution to the problem?
What is unique?
What is your exceptional value to the paying
customer?
What is your exceptional value to customer
influencers?
What is the paying customer’s result after your
product?
• Revenue? Expenses? Market Share? Time? Risk?
Quick hit: Provide an real life ROI example
[Slide Objective: Answer why you?]
13. Slide 4
Technology
How does your solution work?
In laymen’s terms, what is your unique mix that
produces your claimed benefits?
Where do you fit into the existing market ecosystem?
How does the product fit into customer processes?
What is protected IP?
Quick hit: Demo or show something compelling
[Slide Objective: What is the secret sauce?]
14. Slide 5
Market
What is the total addressable market (TAM) [provide
data sources]?
What is the growth trend?
What are other relevant trends?
What is the small*
niche you will first target and how
much is it worth?
*Small is better than big.
Quick hit: Evidence that you can dominate small niche
[Slide Objective: What is the long & short term size of the opportunity?]
15. Slide 6
Business Model
How does your customer buy?
How much will they pay?
How will your business scale?
Do you have a channel strategy?
What are your key performance metrics vs.
competition?
Where is break even?
Quick hit: Have real metrics that support model
[Slide Objective: How will you make money?]
16. Slide 7
Competition
Diagram competitive landscape
Where do you fit in?
Compare based on customers’ decision making
criteria (Price, Quality, Convenience, Technology,
Brand)
Re-iterate what you have that they don’t
[Slide Objective: How will you crush competition?
Quick hit: Customer quote
17. Slide 8
Go-To-Market
What segment are you focusing on and why?
Show specific tactics to acquire leads and move
them through the pipeline
Demonstrate knowledge of buyers’ process
Demonstrate how you will test and validate go-
to-market assumptions
[Slide Objective: What are your tactics out of the gate?]
Quick hit: Expose acquisition and conversion metrics
assumptions
18. Slide 9
Company Team
Team
Management team members key strengths
and achievements
Board of advisor members (if this is a
strength)
OK to mention needs
Quick hit: Tie experience to opportunity: why did this
team come together for this opportunity?
[Slide Objective: Right team for the job?]
19. Slide 10
Financials
Realistic financial plan
5 Year estimates – graph is a must
Define critical milestones
Do not copy and paste spreadsheet!
Quick hit: Expose key assumptions and key revenue
drivers
[Slide Objective: Realistic revenue projection]
20. Slide 11
Funding
How much investment are you seeking?
Where will the money be put to use?
(i.e. Pie: 35% R&D, 25% Marketing, 15%
production...etc)
How long will the money last?
What specifically have you already achieved?
What specifically will you achieve with money?
[Slide Objective: How much to achieve what?]
Quick hit: What will you achieve with this round that will
make investors want to participate in 2nd
round?
21. 2009 2010 2011 2012
Strategic
Planning
Phase I
Development
1st
Customer
Ship
Pilot Test
X Customers
2013
IPO
Mass
Production (I)
Project
Milestones
Financial
Milestones
Fund
Raising (I)
US$ 1 M
Fund
Raising (II)
US$ 1.5M
Slide 12
Corporate Development
[Slide Objective: Development over time]
Market
Milestones
22. Slide 13
Summary
List the strengths unique to your company
3-5 points that you want from your
audience to remember when they leave
the room
Ask for another meeting
Leave something behind, e.g., copy of
deck
[Slide Objective: Close!]
Quick hit: Leave login to demo/beta
23. About XLerate
Business Planning
Marketing and sales support
XLerate is:
David Kaplan, Founder and Principal
Brant Cooper, Principal
• Blog: http://market-by-numbers.com
• Twiiter: http://twitter.com/brantcooper
Notes de l'éditeur
Providing a detailed competitive analysis and listing the potential competitors increase your credibility