3. 10 Step Marketing Plan
Philosophy by Mikaela
Philosophy by Mikaela
Mikaela’s PTM are Mikaela offers Exclusive
Glamorous Women who Services probably at
have the belief that “sophisticated” prices
Beauty equates to
looking like a Star
Mikaela uses print and
Competitors include celebrity endorsements for
other Salons & Spas which advertising
also address the gap of
women who want to Look Currently, there are 3
and Feel glamorous branches in Manila and it
uses a Niche approach to
One cannot determine the succeed!
actual market size
4. 10 Step Marketing Plan
Philosophy by Mikaela
Mikaela’s PTM are Glamorous Women
PTM ages 30-50 years old
Female
social class ABC
Lifestyle pampered, socialite
Behavior beauty are “in”
glamour = look like a star
5. 10 Step Marketing Plan
Philosophy by Mikaela
Have the belief that Beauty equates
to looking like a Star
“Shine like
the Star that
you are!”
6. 10 Step Marketing Plan
Philosophy by Mikaela
Competitors include other Salons & Spas
Direct competitors
Salons: Emphasis, Razzle Dazzle, David’s Salon
Spas: The SPA, Nurture Spa
Indirect competitors
Belo, Calayan, Make-up products
Variables
Price, Place (Ambiance & Location),
Customer loyalty, Reputation, Service
provider expertise
7. 10 Step Marketing Plan
Philosophy by Mikaela
Address the gap of women who
want to Look and Feel glamorous
“the secret of Glamour”
“Reveal your inner glamour girl
through our exclusive services”
8. 10 Step Marketing Plan
Philosophy by Mikaela
One cannot determine the actual
market size
Company
Competitors
Consumer
***Data CANNOT be determined from
only looking at the print ad***
9. 10 Step Marketing Plan
Philosophy by Mikaela
Mikaela offers Exclusive Services
probably at “sophisticated” prices
PrecisionCut & Hair Care
Dynamic Coloring Hair Shading
Nail Care
Lash Extensions
“presents sophistication like no other”
10. 10 Step Marketing Plan
Philosophy by Mikaela
Mikaela uses print and celebrity
endorsements for advertising
Town & Country
Magazine
Ruffa Gutierrez
11. 10 Step Marketing Plan
Philosophy by Mikaela
Currently, there are 3 branches in Manila
Penthouse Level, 832 A. Arnaiz Avenue,
Makati City
Ground Floor, Forbestown Center Rizal
Drive, Bonifacio Global City
Ground Floor, El Jardin de Presidente, Sgt.
Esguerra Ave. (near ABS-CBN) Quezon
City
12. 10 Step Marketing Plan
Philosophy by Mikaela
Mikaela uses a Niche approach to succeed!
Focused
Exclusive
Individual-based
13. 10 Step Marketing Plan
Philosophy by Mikaela
Summary
Mikaela’s PTM are Mikaela offers Exclusive
Glamorous Women who Services probably at
have the belief that “sophisticated” prices
Beauty equates to
looking like a Star
Mikaela uses print and
Competitors include celebrity endorsements for
other Salons & Spas which advertising
also address the gap of
women who want to Look Currently, there are 3
and Feel glamorous branches in Manila and it
uses a Niche approach to
One cannot determine the succeed!
actual market size
14. Justine Alessandra U. Uy
19 January 2011
10 Step
Marketing
Plan
Philosophy
by ikaela