SEM EXECUTIVE / PPC-PAID SEARCH ANALYST What’s ROIBACK? WWW.ROIBACK.COM Roiback is a leading business company specialized in develop and manage online projects for hotel chains and independent hotels, with extensive experience within the tourism se
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Sem executive ppc paid search analyst pmi
1. SEM EXECUTIVE / PPC-PAID SEARCH ANALYST
What’s ROIBACK?
WWW.ROIBACK.COM
Roiback is a leading business company specialized in develop and manage online projects for hotel
chains and independent hotels, with extensive experience within the tourism sector.
What we do:
Help hotels and hotel chains to increase direct sales
Design and develop websites
Manage online marketing
Improve internet booking engine, with technology that differentiates from competitors
Create unique, exclusive and SEO friendly content
Offer personalized and specialized support to our clients
Integrate our system with the main Channel Managers
Always innovate, investigate and look for new challenges
What we require:
We are opening for a motivated Pay Per Click (PPC-SEM) specialist to be part of our online
marketing team. We need people with at least 2 years of Google AdWords experience (Google
AdWords Certified is a must!) who can creatively and effectively manage and optimize PPC
campaigns to generate maximum ROI for our clients.
What You Will Be Doing:
Manage and optimize existing PPC campaign including; Ad copies, Ad extensions, Bids, Cost
per Conversion, Cost per Click, Keyword Research, optimization, etc. and monitoring of
keyword bids, monthly budget caps, impression share, quality score and other key metrics.
Help create PPC strategies including keyword research and analysis
Help in the implementation of PPC strategies in general for the company worldwide
Create performance reports: Track, report, and analyze website analytics and PPC
initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling
discrepancies.
Create, manage and optimize campaigns on Google AdWords, Bing Ads & Facebook Ads,
including search, display and remarketing strategies
Communication to team and management on project development, timelines, and results
Work closely with the other team members to meet client goals
Required Skills:
Extremely analytical
Strong organizational skills, time management and attention to detail
Proven Google AdWords experience (minimum 2 complete year experience)
Knowledge of keyword analysis and conversion analysis
Knowledge of landing page analysis
Negative Keyword Analysis
Excel
2. Strong written and communication skills. Strong work ethic
Preferably with some experience and knowledge on other areas of online marketing (SEO,
email marketing, Facebook Ads, affiliates, metasearch, etc.)
An AdWords accreditation certificate is a must
Agreement and alinement with budgets
Essential to have a high level of Spanish and English, other languages is a plus
Experience/Knowledge within the tourism sector is a plus
Team Player Mentality
Passion for Search and internet marketing
What are we offering?
Working in a company in the middle of an international expansion and growth
Being part of a business group established in the tourism sector
The opportunity to be part of a young team which is eager to continue to developing a
huge project
Real possibilities of a career within the company
Full-time with a timetable of 09:00 to 18:15 Monday to Thursday and from 9:00 to 14:00 on
Fridays
Must be physically based in our office of Palma de Mallorca