Assignment 1
Instructions
Personality tests are used quite frequently today for a variety of purposes. These range from the human resources department identifying the candidate who is the most likely to fit in and succeed within the organization to marketers identifying certain personality characteristics of customers who might be the most interested in its product(s). This would be considered the primary target market. Google personality tests relating to consumer buying. Using concepts discussed in this unit’s lesson, compile a paper that addresses how personality tests conducted by marketers aid them in understanding their target market. Make sure to address the topics below.
1. Identify a personality test used by marketers, describe how it works, and identify the type of information that might be provided to a marketer by this test.
2. Explain how consumers interpret information about products and people through their perceptions, learning, and memory.
3. Describe how self-perception influences consumers’ buying decisions.
4. Explore how the intricacies of consumers’ personalities affect their buying decisions and, ultimately, their lifestyle choices.
Your response should be a minimum of two pages in length—not counting the reference page—and should be double-spaced. A minimum of two supporting references should be used. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and be cited per APA guidelines.
Assignments 2
Instructions
For this assignment, please choose one mood disorder to reflect upon. Explain what you have learned about the condition, how it affects lives, and what constitutes a specific diagnosis within the mood disorder. Describe at least two treatments for the disorder, and share any personal connection you may have to the disorder that you are comfortable sharing. Even consider that you are suffering from this diagnosis. What do you think your life would be like?
Next choose one specific anxiety disorder to reflect upon. Explain what you have learned about the condition, how it affects lives, and what constitutes a specific diagnosis within the anxiety disorder. Describe at least two treatments for the disorder, and share any personal connection you may have to the disorder that you are comfortable sharing. Even consider that you are suffering from this diagnosis. What do you think your life would be like?
Your reflection paper should be at least two pages in length. Your mood disorder reflection should be one page, and your anxiety disorder reflection should be one page. A reference page is required. You are only required to include one reference in your reflection paper, which can be your textbook. A cover page is optional. Please follow APA formatting and guidelines when creating your original reflection paper.
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Assignment 1InstructionsPersonality tests are used quite fre.docx
1. Assignment 1
Instructions
Personality tests are used quite frequently today for a variety of
purposes. These range from the human resources department
identifying the candidate who is the most likely to fit in and
succeed within the organization to marketers identifying certain
personality characteristics of customers who might be the most
interested in its product(s). This would be considered the
primary target market. Google personality tests relating to
consumer buying. Using concepts discussed in this unit’s
lesson, compile a paper that addresses how personality tests
conducted by marketers aid them in understanding their target
market. Make sure to address the topics below.
1. Identify a personality test used by marketers, describe how it
works, and identify the type of information that might be
provided to a marketer by this test.
2. Explain how consumers interpret information about products
and people through their perceptions, learning, and memory.
3. Describe how self-perception influences consumers’ buying
decisions.
4. Explore how the intricacies of consumers’ personalities affect
their buying decisions and, ultimately, their lifestyle choices.
Your response should be a minimum of two pages in length—
not counting the reference page—and should be double-spaced.
A minimum of two supporting references should be used. All
sources used must be referenced; paraphrased and quoted
material must have accompanying citations and be cited per
APA guidelines.
Assignments 2
Instructions
For this assignment, please choose one mood disorder to reflect
2. upon. Explain what you have learned about the condition, how it
affects lives, and what constitutes a specific diagnosis within
the mood disorder. Describe at least two treatments for the
disorder, and share any personal connection you may have to
the disorder that you are comfortable sharing. Even consider
that you are suffering from this diagnosis. What do you think
your life would be like?
Next choose one specific anxiety disorder to reflect upon.
Explain what you have learned about the condition, how it
affects lives, and what constitutes a specific diagnosis within
the anxiety disorder. Describe at least two treatments for the
disorder, and share any personal connection you may have to
the disorder that you are comfortable sharing. Even consider
that you are suffering from this diagnosis. What do you think
your life would be like?
Your reflection paper should be at least two pages in length.
Your mood disorder reflection should be one page, and your
anxiety disorder reflection should be one page. A reference
page is required. You are only required to include one reference
in your reflection paper, which can be your textbook. A cover
page is optional. Please follow APA formatting and guidelines
when creating your original reflection paper.
