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Smart Media Tutorial Module 3

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Social Media Strategy Basics How Social Media Fits Into Online Marketing Andrew Bates, Director of Social Media
Online Marketing Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Does Social Media Play A Part? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cost Effective Market & Audience Research ,[object Object],[object Object],[object Object]
Competitive Business Intelligence ,[object Object],[object Object],[object Object]
Your Marketing Approach & Sales Pitch ,[object Object],[object Object],[object Object]
Body Copy, PR & Content ,[object Object],[object Object],[object Object],[object Object]
Inbound Qualified Traffic & Conversion ,[object Object],[object Object],[object Object],[object Object]
Search Engine Marketing - SEO & PPC ,[object Object],[object Object],[object Object]
Digital Advertising ,[object Object],[object Object],[object Object],[object Object]
Sentiment, Customer Care & Tech Support ,[object Object],[object Object],[object Object],[object Object],[object Object]
Event Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Social Media Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Andrew Bates   Director of Social Media   P - (202) 747-1818 (ext.117)   M - (703) 231-1201 Andrew.Bates@penton.com @PentonMKTG www.Facebook.com/ PentonMarketingServices www.PentonMarketingServices.com

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Smart Media Tutorial Module 3

  • 1. Social Media Strategy Basics How Social Media Fits Into Online Marketing Andrew Bates, Director of Social Media
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  • 14. Andrew Bates   Director of Social Media   P - (202) 747-1818 (ext.117)   M - (703) 231-1201 Andrew.Bates@penton.com @PentonMKTG www.Facebook.com/ PentonMarketingServices www.PentonMarketingServices.com