4. So many choices
So little time
Which should I pay attention to?
Which should I pay attention to?
Which should I pay attention to?
5. SVNGR
• Growing fast, but on top of
fb places back
• Very little value pro to
consumers and venues
• Adapting quickly
• Very pro business
• Keep an eye out for it
6. BRIGHTKITE
• Super early to market
• Losing market share
• Shifting focus to messaging
• Not worth spending time
on
7. MyTown
• Super popular 3.5M users
• but most are teenagers
• Most game oriented of the
bunch.
• Definitely worth paying
attention to if you market
to 11-17 year olds
8. Twitter Places
• Not super clear yet
• Cannot create venues
• Some users can claim
venues
• Less about driving users to
a place, more about
context of a place
9. Yelp
• New entrant into mobile
location space
• 2-3Million users
• Avg age is 25+ well heeled
• Key amongst restaurants,
bars, and services
• New services with deals
and rewards
10. Facebook Places
• THE key to watch
• Already on 100M active
devices.
• Deals recently introduced
• Rewards cards could be
huge business
12. Facebook Places
• Ties your marketing plans
from discovery (ppc) to
connecting (fan page) to
engaging (physical places)
• THE most important as it
could present a competitor
to both groupon and
foursquare
13. What’s next?
• Point of sale integrations
• More sophisticated incentives
• Mobile payments....