This is part 1 of a long presentation about social media and marketing relationship.This presentation includes social media user reviews and advertising on social networks

1. SOCIAL MEDIA & MARKETING

3. WHAT IS SOCIAL MEDIA?

4. TRUTHS & MYTHS OF SOCIAL MEDIA

5. SOCIAL MEDIA USER BEHAVIOURS

6. SOCIAL MEDIA USERS REVIEW

7. VIDEO GAMERS

8. TEENS

9. TV ENTHUSIASTS

10. MOMS

11. SOCIAL NETWORKS

13. Customer gained extra power!

14. THREE SPHERES OF WEB STRATEGY For success, the long term planning of a website must balance each sphere

16. Forums

17. Message Boards

18. E-mail marketing

19. Communities

20. Social Media

21. Messengers

23. WHAT IS SOCIAL MEDIA?

24. WHAT IS SOCIAL MEDIA? “SM is like teen sex.Everyone wants to do it, nobody knows how. When it is finally done, there is surprise it is not better.” Kaushick

25. WHAT IS SOCIAL MEDIA? “Truth is that: SM is the responsibility of the champions that demonstrate how it will benefit the company and the brand.” Brian Solis

27. 59 % of brand marketers use SM and this will swell to 82 % within 12 months *

28. % 81 of global internet users have used internet to research about a product ** % 25 of search results for worlds top 20 largest brands are links to UGC***

29. 62 % trusts corp. less than they did 1 year ago. 70 % of 20.000 people from 50 countries trusted consumer opinions ****

30. Tripadvisor: 20 million reviews positive*e-marketer August 2009, **(PeW 2008), *** (Techrigy 2009), ****(edelman 2009)

32. SM is just for geeks

33. Nobody reads blogs

34. Nobody trusts a random blogger

35. People just complain online

36. It is free(resource, time, people?)*e-marketer August 2009, **(PeW 2008), *** (Techrigy 2009), ****(edelman 2009)

37. SOCIAL MEDIA USERS “If you want to really know the true behavior of the chimpanzee, you need to observe it in the wild. And to get the best concept of the behavior of the chimpanzee, you need to become — or at least be accepted as — a chimpanzee.” ChrisAbraham

39. Micro-blogging by SM tools causes decreasing the growth rate of blog writing.IPA 2009 – Social Media Users Behaviours Research

41. Teens

42. Moms

43. TV EnthusiastsLotame Social Media Users Review 2009

45. Blogging was more likely an action of Video Gamers in social media.

46. 30% more likely to be interested in technology related content

48. SOCIAL MEDIA USERS PROFILE – VIDEO GAMERS 30 % 25 % 20 % 15 % 10 % 5 % uploaders actions bloggers influencer actions

49. SOCIAL MEDIA USERS PROFILE – VIDEO GAMERS

51. More likely to interact in the forums compared to blogs and online groups.

52. High interest in theentertainment area, with music and sports.

53. 53% more likely to use Apps & Widgets than the average user.

54. Blogs are 75% less likely to be an interest by teen users

55. 40% more likely to be influencers.

56. SOCIAL MEDIA USERS PROFILE - TEENS

57. SOCIAL MEDIA USERS PROFILE - TEENS

58. SOCIAL MEDIA USERS PROFILE - TEENS

60. 43% more likely to watch, download, upload,or share videos online

61. more likely to be Influencers.

62. Blogging was more likely an action

64. Less than 1%find talk shows while engaged with SM.

65. 81% more likely to be interested in lifestyle‐related content within SM.

67. SOCIAL MEDIA USERS PROFILE – TV ENTHUSIASTS

68. SOCIAL MEDIA USERS PROFILE – TV ENTHUSIASTS

69. SOCIAL MEDIA USERS PROFILE – TV ENTHUSIASTS

71. using the Internet forentertainment, networking and researching their core family care needs.

72. lesslikely toconduct activities such as uploading and rating content in theSM

73. Corebehaviors occurring such as blogging, downloading and watching videos.

75. Only 2% use apps & widgets in SM.

76. 85% more likely to be interested in TV related content within SM. 34% more likely to be interested in economics and finance compare to arts andculture interests

78. SOCIAL MEDIA USERS PROFILE - MOMS

79. SOCIAL MEDIA USERS PROFILE - MOMS

81. % 93 of SMusers believe a company should have a presence in SM.***

82. Micro-blogging sitessuch as Twitter, blogs, and networks such as Facebook and LinkedIn have all seen consumers increase the amount of time spent communicating with friends, family and co-workers. *Converseon 2009, *** Cone Inc September 2008

84. 2/3 of global internet users visit SN**

85. Visiting SN is the 4th most popular online activity.***-** Nielsen 2009, *** Cone Inc September 2008

87. Facebookreceived most of the automotive, B-to-B and consumer goods ad spend

88. MySpacecornered the bulk of theentertainment, financial services and hardware/electronics advertising dollars. Lotame Social Networks Ad

89. ADVERTISING ON SOCIAL NETWORKS

91. video creativeshad higher click-through ratesthan non-video units, with in-page units performing better on average from a CTR standpoint than expandable ads.

92. wide skyscrapers (160x600) had the highest click-through rate performance, followed by medium rectangles (300x250), and leaderboards (728x90), which had roughly the same click-through rate performance,“ Lotame Social Networks Ad

93. ADVERTISING ON SOCIAL NETWORKS

94. ADVERTISING ON SOCIAL NETWORKS

97. ADVERTISING ON SOCIAL NETWORKS

99. SMusers had higher overall video comple rates than the DoubleClick benchmarks for expandable and in-page formats(Figure 7).

101. For higher click-through rates, consider using in-page (non-expanding) video ads.

102. For higher video completion rate, consider in-page video formats over expandable formats .For higher interaction rate, focus on Expandable formats, both video and non-video), and avoidin-page ads that don’t offer video. Avoid formats that requireclicks as the primary form of interaction.

104. FRIENDFEED: http://friendfeed.com/pazarlamacadisi , http://friendfeed.com/webo

105. TWITTER: http://twitter.com/burcutuzun