2. WHAT not how
Think about what you want to
achieve not how you're going to
do it.
1
Q - Do you want more leads or are you really
after more sales?
3. Make it CLEAR
Start with the change you
want then work backwards.
2
Q – Do you really want to increase sales by 15%?
Then start there - don't hide the real objective.
4. Now comes the HOW
If you’re clear on WHAT you
want to achieve you can
think about HOW.
3
Q– What steps can you take that will help
increase sales?
5. Think TIMESCALES
Be honest with yourself
about what's realistic.
4
Q – How long is your sales cycle? If it’s 3
months, don't expect sales to double in 6!
6. Get AGREEMENT
You need buy-in from three
parties - employee, you and
the team.
5
Q – Will the rest of tour team buy into the
objective?
7. Does it makes SENSE?
Does it fit within the big
picture? Do they add up?
6
Q – Would increasing leads by 25% enable a
20% increase in sales?
8. How will you MEASURE?
What gets measured gets
done. How will you check on
progress and feedback?
7
Q - The number of leads is increasing nicely but is
that translating into to more sales?
9. Keep a RECORD
Objectives are easily
forgotten! Keep a record for
both you and the employee.
8
Q – How will you check progress manage feedback?
10. TRIAL breatheHR
Not only a system for HR
data, breatheHR gives you a
special place for objectives.
9
A - Your employees will love it and you’ll make
objectives that stick!