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Writing
objectives
that stick.
9 steps to writing objectives that will improve performance
WHAT not how
Think about what you want to
achieve not how you're going to
do it.
1
Q - Do you want more leads or are you really
after more sales?
Make it CLEAR
Start with the change you
want then work backwards.
2
Q – Do you really want to increase sales by 15%?
Then start there - don't hide the real objective.
Now comes the HOW
If you’re clear on WHAT you
want to achieve you can
think about HOW.
3
Q– What steps can you take that will help
increase sales?
Think TIMESCALES
Be honest with yourself
about what's realistic.
4
Q – How long is your sales cycle? If it’s 3
months, don't expect sales to double in 6!
Get AGREEMENT
You need buy-in from three
parties - employee, you and
the team.
5
Q – Will the rest of tour team buy into the
objective?
Does it makes SENSE?
Does it fit within the big
picture? Do they add up?
6
Q – Would increasing leads by 25% enable a
20% increase in sales?
How will you MEASURE?
What gets measured gets
done. How will you check on
progress and feedback?
7
Q - The number of leads is increasing nicely but is
that translating into to more sales?
Keep a RECORD
Objectives are easily
forgotten! Keep a record for
both you and the employee.
8
Q – How will you check progress manage feedback?
TRIAL breatheHR
Not only a system for HR
data, breatheHR gives you a
special place for objectives.
9
A - Your employees will love it and you’ll make
objectives that stick!
THANKYOU
GET IN TOUCH:
www.breatheHR.com
info@breatheHR.com
08445 611223

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Writing objectives that stick

  • 1. Writing objectives that stick. 9 steps to writing objectives that will improve performance
  • 2. WHAT not how Think about what you want to achieve not how you're going to do it. 1 Q - Do you want more leads or are you really after more sales?
  • 3. Make it CLEAR Start with the change you want then work backwards. 2 Q – Do you really want to increase sales by 15%? Then start there - don't hide the real objective.
  • 4. Now comes the HOW If you’re clear on WHAT you want to achieve you can think about HOW. 3 Q– What steps can you take that will help increase sales?
  • 5. Think TIMESCALES Be honest with yourself about what's realistic. 4 Q – How long is your sales cycle? If it’s 3 months, don't expect sales to double in 6!
  • 6. Get AGREEMENT You need buy-in from three parties - employee, you and the team. 5 Q – Will the rest of tour team buy into the objective?
  • 7. Does it makes SENSE? Does it fit within the big picture? Do they add up? 6 Q – Would increasing leads by 25% enable a 20% increase in sales?
  • 8. How will you MEASURE? What gets measured gets done. How will you check on progress and feedback? 7 Q - The number of leads is increasing nicely but is that translating into to more sales?
  • 9. Keep a RECORD Objectives are easily forgotten! Keep a record for both you and the employee. 8 Q – How will you check progress manage feedback?
  • 10. TRIAL breatheHR Not only a system for HR data, breatheHR gives you a special place for objectives. 9 A - Your employees will love it and you’ll make objectives that stick!