1. The east entrance to the University of Denver’s Daniels
College of Business (DCB).

2. A group of business students head to class on a snowy
afternoon.

3. DCB students working hard inside one of the college’s study
rooms.

4. A group of DCB students gather together inside one of
the college’s study rooms.

5. A team of management students attend a meeting
inside one of DCB’s board rooms.

6. A DU student, wearing a crimson jacket on the left,
leads a trio of campus visitors on a tour of DCB, one of
DU’s most attractive buildings.

7. Bruce Hutton, director of Ethics Integration at DCB
explains the purpose of DCB’s ethical curriculum is to
“Help students understand that being ethical is not a
matter of just following a set of rules. Situations are
very complicated and we want to provide them with a
framework within which to make the best decision.”

8. Daniel Sweeney, director of the Institute for Enterprise
Ethics at DCB offers context for the occurrence of
business scandals: “When there’s a lot of pressure for
performance, there’s stronger temptation to find a
cheap, quick way to yield fast results. The more the
company is focused on short-term profits, the more
they will be tempted to take shortcuts,” he explains.

9. Ethics Boot Camp co-leaders Professor Corey Ciocchetti
and Lecturer Paula Holt chat with excited business
students after an activity. Ciocchetti, explains the goal
of the two-day training is “to create an atmosphere of a
bunch of people working together for the greater good,
engaging in teamwork and service, and listening to
leaders who are role models. And the ultimate hope is
that some of the ethical teaching rubs off.

10. Holt guides DCB students in a yoga-based activity that demonstrates the
challenge of maintaining integrity, compassion, courage, etc., in the business
field. The increasing difficulty level of each pose correlates to a business
leader’s mounting responsibility in the endeavor to exercise ethical practice.

11. DCB students listen carefully to instructions for the next activity while sporting
team shirts that display various ethical terms, such as honesty, integrity,
compassion, grace and courage. These teams battle against each other during
the boot camp in a show of friendly competition and teamwork development.

12. DCB students gear up for another challenging round of “ethics yoga.”

13. A determined DCB student illustrates the perseverance of compassion,
her team category, by maintaining a difficult yoga pose.

14. A close team of DCB students huddle outside the business school,
enjoying a sunny afternoon of Ethics Boot Camp.

15. A plaque inside DCB explains the school’s academic
mission and ethical vision. The latter of which was inspired
by cable entrepreneur Bill Daniels-the man who challenged
DU to incorporate a strong ethical culture into its business
school. Daniels matched DU’s hard efforts with a donation
of 11 million dollars and helped form one of the nation’s
most ethical business schools.