Connecting to consumers. A presentation outlining the digital landscape as well as the psychology of advertising and how to interact with consumers to drive engagement and interest around brands and content - offline and online.
6. We live in an
attention economy
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7. As content has grown increasingly
abundant and immediately
available, attention becomes the
limiting factor in the consumption
of information.
!
-Thomas H. Davenport
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9. 2MM+ BLOG
5.3 TRILLION DISPLAY ADSSHOWN ONLINE
EACH YEAR
500 million tweets daily
4.75 BILLION
SHARED ON FACEBOOK EVERY DAY
PIECES OF CONTENT
posts per day
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31. The more any quantitative social
indicator (or even some qualitative
indicator) is used for social
decision-making, the more subject
it will be to corruption pressures
!
-Campbell’s Law
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32. WE CAN GROW A COMMUNITY, BUT CAN WE
COMMUNICATE WITH THEM?
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33. WE CAN GET VIEWS,
BUT IS ANYONE
WATCHING?
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34. WE CAN SCALE,
BUT IS ANYONE
PAYING ATTENTION?
!
86% of internet
users suffer from
‘banner blindness’
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65. “You don’t want everyone to see
a piece of content. You want the
people who are really excited
about the content to see it.”
!
- Jonah Peretti
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67. Individuals' probability of starting
clapping increased in proportion
to the number of other audience
members already ‘infected’ by
this social contagion
!
- RICHARD P MANN
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