2. Objective
• To recognize different advertising techniques
• To understand the qualities of a good ad
• To think critically about how ads are created and how
ads target teenagers
3. A.I.D.
A
1. Attracts attention: attractive COLORS, BOLD
HEADINGS, and pictures
2. Arouses interest: good word choice, addresses a
need.
3. Creates desire: uses propaganda techniques to
make you believe you that this product has
benefits you need.
4. Causes action: gets results. Sells the product to
the targeted audience.
7. Testimo
nial
• Statement endorsing
an idea/product by a
prominent person.
• Product can be inside
or outside particular
field.
• Musical artists,
• Sports giants,
• Actors/actresses
8. Snob
Appeal
• Aims to flatter
• Makes the insinuation
that this product is
better than others…
Thus, those that use it
are too.
• “Avant Garde” ahead
of the times.
9. Plain
Folks
• Opposite of Snob Appeal
• Identifies product/idea with
a locality or country
• Practical product for
ordinary people.
15. Transfer or Emotional
Appeal• Positive
feelings/desires are
connected to a
product/user
• Transfers positive
feelings we have of
something we know to
something we don’t.
• Love
• Fame
• Wealth
• Power
16. Repetition
• Words or phrases in an
advertisement are repeated
several times for effect.
Repetition gets your
attention and stresses a
slogan or product
• Repeating something helps
you remember the product
or ad
17. Humou
• Everyone likes a
laugh.
• Ideally your ad is
funny enough for
people to talk about -
that’s free
advertising!
18. Slogan
• A catchword or
phrase loaded with
emotion
• Often sells through
repetition
• Clever and easy to
remember
• Often a melody you
already know
• Maybe she’s born
Notes de l'éditeur
As a propaganda technique, the term bandwagon suggests an imaginary vechicle carrying leaders or candidates of a cause or carrying large banners and/or posters. This group has a huge group of people following behind and all are in support of that leader/candidate. A bandwagon is a high, ornate wagon in which a band rides as in a circus parade. Unfortunately, most of us like to swim with the sharks rather than stand alone, so we are likely to be carried along. Beware of this technique. It’s a lot easier to be joiner than to stand alone. Bandwagon is a propaganda technique that suggests an image of a vechicle carrying a leader/candidate
A company hires a famous celebrity figure to promote a particular product or topic. This is particularly powerful If a product 8s
Sex Appeal if you use this product you be more attractive to members of the opposite sex. You will look sexy to everyone. Love or Popularity- This will make everyone love you and like you. You will be popular and a trend setter. Watch out for this one. Everyone likes attention. Fame – You will gain fame (attention) if you use this. Wealth-by having this product you will appear wealthy. The wealthy and affluent use this. You get what you pay for. Power- This will give you power over people. You’ll have an “edge” over others.
