6. the practical business college
THE GLOBAL STANDARD IN
EMPLOYER BRAND LEADERSHIP
TRANING & CERTIFICATION
WE’RE GROWING FAST!
Argentina Australia Brazil Canada Czech Republic France Georgia Greece India Lithuania Malaysia Mexico Netherlands
New Zealand Peru Philippines Romania Russia Slovakia South Africa Spain Sri Lanka Sweden United Kingdom USA
www.employerbrandingcollege.com
A PERSONALIZED - PRACTICAL - WORLD CLASS EDUCATION
EXPERIENCE THE DIFFERENCE
TRUSTED TO TRAIN MORE THAN
20,000 LEADERS FROM 50 CITIES IN 30 COUNTRIES SINCE 2006
in partnership with EMPLOYER BRAND INTERNATIONAL
7. Certification demonstrating you are a
competent Employer Brand Leader to the
world's best practice standard.
Monthly 1-1 coaching and mentoring
support and unlimited online contact
with course educators during Level 1&2
programs.
You have 24/7/365 access to the world’s
largest online employer branding library
of more than 250 books, videos, case
studies, articles, whitepapers, handbooks
and global research reports.
You will learn a deep understanding of the
global and local trends impacting on the
world at work and strategies to adapt to
these changes.
You will learn proven methodology,
frameworks, strategies and tools
to develop, implement, measure
and manage an employer brand
strategy to the world's best practice
standard.
You have access to educators
with the latest thinking in employer
branding.
Ability to apply practical learnings to
your own situation and be coached
and mentored along your employer
branding journey.
Ongoing support as a member
of an exclusive Alumni of leaders
from more than 25 countries. You
become a member once you enrol,
not after the course.
CERTIFICATION
PERSONALIZATION
INDUSTRY LEADING EMPLOYER BRAND
THOUGHT LEADERSHIP LIBRARY
ADAPT TO GLOBAL TRENDS
STRATEGIC APPROACH
LATEST THINKING
PRACTICAL & RELEVANT
EXCLUSIVE ALUMNI NETWORK
1-1 coaching and mentoring support
Study anywhere-anytime-any device
WHY LEADERS CHOOSE TO STUDY EMPLOYER BRAND LEADERSHIP WITH US
8. PROGRAM STRUCTURE
Module Learning Focus
Feature
The Fundamentals of Employer Branding (EBLFU)
Total Modules
Core Modules
Employer Brand Strategic Management (EBLSM)
Elective Modules
Course books (included)
Access to module online resources
Access to college online library 250+ publications
Global alumni network
Duration
Study time per week
Modules per month
1-1 skype coaching sessions (1.25 hrs)
Assignments
Employer Brand Analytics & Reporting (EBLAR)
Employee and Customer Experience (EBLCE)
Employer Branding and Social Responsibility (EBLSR)
Future Trends in Employer Branding (EBLTD)
Employer Brand Leadership Principles & Practices
(EBLPP)
Employer Branding Mapping & Competitor Analysis
(EBLCA)
Contemporary Practices in Employer Branding & Social
Media (EBLEBSM)
Employer Brand Strategy - Practical Workplace
Assignment (EBLWA)
Level 1
10 modules
Level 1 Level 2 Level 3
Level 2
6 modules
Level 3
4 modules
1
2
3
4
5
6
7
8
9
10
elective
choice
Choose 2 Choose 2
4-5 months 3 months 2 months
1-2 hrs2-4 hrs2-6 hrs
2 Years 1 Year 3 Months
Yes Yes Yes
2 2 2
6 3 1
3 1 1
2 1 1
10 6
4
4
210
0
elective
choice
elective
choice
elective
choice
elective
choice
elective
choice
elective
choice
Course Course Course
elective
choice
X
X
X
X
X X
COURSE COMPARISONS
Level 2 - Foundations in Employer Brand Leadership 2 (6 modules)
(4 core modules + choose 2 electives)
Level 3 - Foundations in Employer Brand Leadership 3 (4 modules)
(2 core modules + choose 2 electives)
Level 1 - Certificate in Employer Brand Leadership (10 modules)
9. THE 10 POINT EMPLOYER BRANDING COLLEGE DIFFERENCE
We have been training leaders in employer
brand leadership since 2006. Building
employer brand leadership capability is
our core business and more than 20,000
leaders from companies such as Google,
Chanel, Samsung, Mercedes Benz, PwC and
Coca-Cola have participated in our training
programs.
Our courses are personalized. Whilst
we deliver a global standard for all our
courses, participants will have the benefit
of participating in regular 1-1 coaching and
mentoring sessions with courses leaders to
personalize the theory and learnings specific
to their situation. We will go out of our way
to ensure you have a world class study
experience.
Our courses represent the global standard
in employer brand leadership training and
certification and our entire work ethic is
focused on maintaining this position.
The Level 1 Certificate in Employer Brand
Leadership qualification issued by Employer
Brand International is internationally
accredited so you can be assured of its
quality.
You will have 24/7/365 access to the world's
largest online employer branding library of
more than 250 publications. We understand
leaders are busy people and study at different
times.
This course will provide you with the skills,
experiences and networks to become a highly
credentialed employer brand leader sought
after by industry.
Your learning doesn't cease at the end of the
program. Upon enrolment you will become a
member of our exclusive Alumni and connect
with leaders from around the world. You will
enjoy exclusive access to regional meet ups,
webinars, world's best practice content and
case studies.
Our qualification is the recognized symbol of
employer brand leadership to the world class
standard.
Our course leaders are accessible and
approachable throughout your studies, not
just at set course times.
Level 1 Certificate in Employer Brand
Leadership provides an opportunity to be
coached and mentored by Brett Minchington,
a global authority in employer branding, whilst
developing your employer brand strategy and/
or programs.
PERSONALIZATION
GLOBAL STANDARD
1-1 COACHING
ACCESS TO THOUGHT LEADERS
HIGHLY CREDENTIALED
EXCLUSIVE ALUMNIWORLD'S LARGEST EMPLOYER
BRANDING LIBRARY
INDUSTRY RECOGNITION
ACCREDITATION
EXPERIENCE
10. A CERTIFICATION THAT WILL ADVANCE YOUR CAREER
We are proud of our graduates who have worked hard to achieve their employer brand leadership qualification.
There will be opportunities to meet in person at one of our Alumni functions held in regional locations.
Upon enrolment in any Level 1-2 or 3 course you will be invited to join our growing Alumni group of leaders from diverse
backgrounds and seniority from more than 25 countries.
Graduates from our well-established International program have come from a range of industries, company size and
experiences including:
• An International perspective towards learning, collaboration and work;
• Is a life-long learner with the skill to pursue personal development to continually enhance learning, skill and experience;
• Can work autonomously and collaboratively as an employer brand leader;
• Is committed to act with ethical action and is a socially responsible corporate citizen;
• Operates effectively and efficiently with sufficient knowledge and depth to begin employment as an employer brand
manager;
They are confident their certification is the world's leading employer brand qualification and will be highly regarded by
their current and future employers.
Our graduates demonstrate the following career competencies
Exclusive Global Alumni
www.employerbrandingcollege.com
• Employer Brand and Social Media Manager
• HR Process Manager
• General Manager Human Resources
• Global Employer Brand Manager
• Manager, Employer Brand and Recruitment Marketing
• Employer Brand Manager
• Employer Value Proposition Manager
• People & Culture Advisor
• CEO
• Senior Human Resources Manager
• Attraction and Employability Manager
• Human Resources Manager
• Human Resources Officer
• Marketing Manager
• Marketing Officer
• Managing Director
• General Manager, Employer Branding Agency
• Talent Management Coordinator
• HR & Employee Relations Specialist
• Employer Brand Marketing Consultant
• Consulting Principal
• Talent Management Consultant
• Head of Talent Sourcing
• Head of Research
• Project & Operations Manager
• Group Executive, Operations & HR
• Human Resources Director
• Human Resources Specialist
• Recruitment Program Specialist
• Senior Manager Transformation & Culture
Change
11. andrea@employerbrandingcollege.com
+61 8 8443 4115
www.employerbrandingcollege
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www.linkedin.com/company/3651279
the practical business college