"Put Local and Hyperlocal Content at the Heart of your Future Projects". De titel van de conferentie was behoorlijk dwingend. Voor de presentatie die ik er mocht geven, was dat niet de bedoeling. Meer een aansporing voor iedereen die actief wil zijn op het hyperlokale terrein, om toch vooral twee aspecten niet te vergeten: de community en het ondernemerschap.

1. dichtbij.nl: community & entrepreneurship
WAN/IFRA, La Défense, Paris 27 June 2011

2. dichtbij.nl: community & entrepreneurship
WAN/IFRA, La Défense, Paris 27 June 2011

14. we are
(dichtbij = close to me)

16. The Hyperlocal Highway

17. Goals
• A hyperlocal, hyperpersonal, hypersocial
platform for every Dutch citizen –
mobile & web, well timed
• Sustainable businessmodels around the
offered hyperlocal information
• A way for journalism to reinvent itself

18. What did we do?
4 task forces (feb-june 2010)
• ICT, Content, Business, Marketing
4 pilots (started august 2010)
• 1 Commercial, 1 Community, 2
Aggregation
Project Team, (6 people)
Platform: Open Source Drupal
Businessplan based upon pilot-learnings
National Roll Out started June 1

20. What we learned
Journalism can be a two way business
An active community means returning visitors
Social Media essential in community building
Hot news is needed for peaks
Aggregation offers a safety net for news
Go fast, make mistakes - but don’t be wrong for long
Tech & Content are pillars, but…
…describe your businessmodels before starting

21. http://youtu.be/ZxoOhfD0aVI

22. In Short:
An attitude that reflects the
needs & opportunities of the
community you are working with
Closest possible cooperation
between editorial and commercial
activities, people

23. In Short:
An attitude that reflects the
needs & opportunities of the
community you are working with
Closest possible cooperation
between editorial and commercial
activities, people

24. In Short:
An attitude that reflects the
needs & opportunities of the
community you are working with
Closest possible cooperation
between editorial and commercial
activities, people

25. We all know…
• Journalism's first obligation is to the truth.
• Its first loyalty is to the citizens.
• Its essence is discipline of verification.
• Its practitioners must maintain an independence
from those they cover.
• It must serve as an independent monitor of power.
• It must strive to make the news significant,
interesting, and relevant.
• It must keep the news comprehensive, proportional.
• Its practitioners must be allowed to exercise their
personal conscience.

36. Yes, this all helps

37. Yes, this all helps
…but is it enough?

38. © glennsasscer.com

39. The Professional & His Castle

40. What’s really shaping
journalism’s future:
attitude

41. Break down the Castle

42. Think Niche
Where is the
local relevance?

43. Get Personal
© Rikkert Walbeek

44. Publish Real-Time

45. Be Easy-to-Use

46. Be Transparant

47. Mistakes are no #Fail

48. Combine…
…outside
knowledge
…with your
own skills

49. Be Involved

50. Collaborate, don’t Invent

51. Mutualize

52. Act Entrepreneurial

53. Pile up Small Change

54. Grab the Community

56. tips

58. More tips

60. Beware of
poison in the
neighbourhood!

62. I was arrested
but I didn’t
steal anything

64. I’m sorry!

66. Fighter
planes above
Rotterdam!

68. New species in
the coast area

70. Report from
city council

72. This site is
worthless!

73. In Short:
An attitude that reflects the
needs & opportunities of the
community you are working with
Closest possible cooperation
between editorial and commercial
activities, people

74. Traditional roles in media
Journalist Uitgever Sales

75. Entrepreneurial
Journalist
Journalism Sales
Publisher
Marketeer,
Niche journalist SEO-manager
Communitymanagement

76. The entrepreneurial journalist:
Helps our clients in their communication
Is always open for business opportunities
Is creative and pro-active
Listens to the needs of our sales experts
Finds or creates the content that’s
interesting for both client and audience
Operates as if dichtbij’s P&L is his own
Is a journalist and acts like one.

77. “Pushing the envelope”
(http://t.co/Qe6CQtH)

79. Silly Bandz on
sale now, at
your local store

81. Help from
our parent
company

83. SEO

85. Testimonials

87. Look for
News

89. Event
reporting

90. And now…
TMG is investing in dichtbij
From 3 pilots to national
85 active platforms, 400 “light”
From 10 people to 100+
Central & local marketing
Connections with TMG-brands
We’re making money

91. we are
@
More:
slideshare.net/brewbart
bartbrouwers@dichtbij.nl
twitter: @brewbart