Hyperlocal Experience & Attitude

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Presentation for the World Editors Forum in Hamburg. Experiences from the first pilots of TMG Netherlands. And an overview of hyperlocal attitude.

Actualités & Politique

HYPERLOCAL Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Local Relevance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

What did we do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Bart Brouwers, 21 september 2010, Telegraaf Media Expo

Goals ,[object Object],[object Object],[object Object],Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Challenges ,[object Object],[object Object],[object Object],[object Object],Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

STRATEGIC QUESTIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Part 2: The Hyperlocal Attitude Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Local First, how to act? © Lara King Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

20 Golden Rules Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

1. Collaborate, don’t Invent Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

2. Get Personal © Rikkert Walbeek Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

3. Be Social © Bullmarketing Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

4. Publish Real-Time Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

5. Be Easy-to-Use Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

6. Be Open Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

7. Be Serendipitous – Not? Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

8. Mistakes are no #Fail Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

9. Use outside knowledge Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

10. Offer your skills Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

11. Avoid Acting “Special” Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

12: Be Involved Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

13. Help users participate Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

14. Cherish & Curate Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

15. Mutualize Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Meg Pickard, The Guardian Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

16. Accept lurking Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

17. Act Entrepreneurial Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

18. Pile up Small Change Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

19. Automate Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

20. Break down the Castle Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Follow hyperlocal TMG ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

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18वीं लोकसभा के लिए चल रहे चुनाव के बीच, कलकत्ता उच्च न्यायालय ने चुनाव आयोग को निर्देश दिया कि चुनाव पूरा होने तक सत्तारूढ़ पार्टी (भाजपा) को टीएमसी के खिलाफ किसी भी प्रकार के विज्ञापन प्रकाशित करने और मीडिया के किसी भी रूप में ऐसे विज्ञापन प्रकाशित करने से रोका जाता है

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Мировая политика как черное и белое: Иран и Израиль, или как люди становятся жертвами намеренно проецируемых на них заблуждений Содержание Введение I. Каждый сектантский подход и каждая сектантская мысль являются порочной ошибкой и нетерпимым поступком II. Политическая ситуация и международные отношения не определяют природу режимов, правительств и государств III. Когда дело касается мировых дел, не существует шахматной доски с «черными» и «белыми» клетками IV. Все СМИ сообщают одну и ту же ложь, меняя только «шахматные наборы» V. Достоинство иранцев и палестинцев является наиболее спорным вопросом VI. Вера в обещания, данные врагами, замаскированными под друзей, может оказаться смертельной VII. Военные и фермеры против королевской семьи и аятолл VIII. Нет никакой разницы между Ираном и Египтом, когда дело доходит до раболепия по отношению к крупным колониальным схемам Contents Introduction I. Every sectarian approach and every sectarian thought are a vicious mistake and an intolerable act. II. Political situations and international relations do not define the nature of regimes, governments, and states. III. When it comes to world affairs, there is no such thing as a chessboard with "black" and "white" squares. IV. All mass media report the same lies, changing only the «chess sets». V. The dignity of the Iranians and the Palestinians is a most controversial subject. VI. Believing promises given by enemies disguised as friends may be lethal. VII. Military and farmers against the royals and the ayatollahs VIII. There is no difference between Iran and Egypt when it comes to servility toward major colonial schemes.

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Hyperlocal Experience & Attitude

1. HYPERLOCAL Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

2. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

3. Part 2: The Hyperlocal Attitude Part 1: Developing Brand X Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

4. Part 1: Brand X Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

7. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

8. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

9. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

10. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

11. Bart Brouwers, 21 september 2010, Telegraaf Media Expo

12. Bart Brouwers, 21 september 2010, Telegraaf Media Expo

13. Bart Brouwers, 21 september 2010, Telegraaf Media Expo

14. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

15. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

16. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

17.

18.

19.

20. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

21. Part 2: The Hyperlocal Attitude Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

23. 20 Golden Rules Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

24. 1. Collaborate, don’t Invent Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

27. 4. Publish Real-Time Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

28. 5. Be Easy-to-Use Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

29. 6. Be Open Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

30. 7. Be Serendipitous – Not? Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

31. 8. Mistakes are no #Fail Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

32. 9. Use outside knowledge Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

33. 10. Offer your skills Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

34. 11. Avoid Acting “Special” Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

35. 12: Be Involved Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

36. 13. Help users participate Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

37. 14. Cherish & Curate Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

38. 15. Mutualize Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

39. Meg Pickard, The Guardian Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

40. 16. Accept lurking Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

41. 17. Act Entrepreneurial Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

42. 18. Pile up Small Change Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

43. 19. Automate Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

44. 20. Break down the Castle Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

45.

Hyperlocal Experience & Attitude

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