There are the slides used for a one hours presentation to the Contra Costa County California Volunteer Organizations Active in Disaster (VOAD) on the use of social media.

1. VOAD and Social Media
Bruce Reyes-Chow
#ccVOAD | @breyeschow
www.slideshare.net/breyeschow/

2. Symbol of
Unknown
Origin
http://bit.ly/NjFLEi
#CCVOAD | @BREYESCHOW

3. Road Map of the Day
Intros
Assumptions
Culture Shifts
Dangers
Possibilities
Smarty Pants Terms
Platforms
Usage
Questions Photo by allisonhare
#CCVOAD | @BREYESCHOW

4. Who are you?
morning people or night owls
ages: under 90, 70, 60, 50, 40, 30, 20
best decade: 50’s, 60’s, 70’s, 80’s, 90’s, 00’s
What organizations and for how long have you been there?
technology: email, texting, facebook, twitter, blogging, google
docs, skype, dropbox, pinterest, instagram, spotify,
foursquare, doodle, yelp
#CCVOAD | @BREYESCHOW

5. about.bruce
#CCVOAD | @BREYESCHOW

6. SM Assumptions
Social Media is only another medium of
communication and expression;
Social Media is generational air and gives
insight into a particular worldview;
Social Media is highly contextually and it
will be embraced at various degrees;
Social Media demands a high sense of
self-worth as it has a flattening effect on
community and the role of leadership;
Social Media will not save an organization! Photo by glamhag
#CCVOAD | @BREYESCHOW

7. Social Media Revolution
HTTP://YOUTU.BE/DA5FN_Q10TK
#CCVOAD | @BREYESCHOW

8. Culture Shifts and SM
Authority and Truth | Social media opens up decision
making and equalizes authority
Mobility and Commitment | Social Media systematizes the
speed and rhythms of life
Structure and Adaptability | Social Media supports and
encourages structural flexibility
Spirituality and Public Engagement Social Media allows for
deeper and wider reach
Technology and Community | Social Media exposes the
broader human experience
Influence and Social Capital | Social Media creates broad
niche spaces of community
#CCVOAD | @BREYESCHOW

9. SM Dangers
SM as idol or quick fix
SM as distraction
SM as careless expression
SM as overestimated ROI
SM as over-and-above F2F
Photo by bflv
SM as an entry to bullying
and unwanted contact
#CCVOAD | @BREYESCHOW

10. Social Media Community
SM can build up and
strengthen a community
SM allows organizations model
a different way of interacting
SM compels organizations to
see beyond their bubbles
SM liberates faithful expression
of creativity and creation
SM provides communal
accountability
Photo by Kalexanderson
#CCVOAD | @BREYESCHOW

11. Smarty Pants Terms
smart phones, tablets and androids
Traditional Media v. Social Media
Web 1.0 v. Web 2.0
Social Networking
Open Source Software
Cloud Technology
weB+logs = Blogs, vLogs
feeds, aggregators and readers
tagging and #hashtags
Checking In
QRCode
#CCVOAD | @BREYESCHOW

12. SM Platforms
Google: +, huddle, hangout, drive, voice, mail, docs, calendars
Blogging: typepad, wordpress, blogger, tumblr, posterous
Networks: twitter, facebook, linkedin, pinterest
Media: last.fm, goodreads, pandora, spotify
Photo: instagram, flickr, smugmug, picasa
Video: vimeo, youtube, huddle
Convos: skype, hangout, group.me, oovoo, gotomeeting
Productivity: dropbox, slideshare, doodle, wufoo
Reviews: yelp, amazon, miso, getglue,
eNewsletters: madmimi, mailchimp, constant contact
Location: foursquare, yelp, places, banjo
#CCVOAD | @BREYESCHOW

13. VOAD Use Examples
Marketing/Yelp: Be where people find for other important
living resources.
Communication/Facebook: Pages and Groups for
ongoing contacts, updates and alerts.
Resources/Pinterest: Collect ideas for services, contacts
and other resources.
Administration/Doodle: Make group choices that are
clear, trackable and communal.
Communication/Group.me: Group texting and
conference calling for ongoing and immediate response.
Reporting/Instagram/Twitter: Real time reporting.
#CCVOAD | @BREYESCHOW

14. Effective SM Usage
be you: appropriate, honest,
consistent just as you would IRL
especially org versus individual;
be interactive: engage, comment,
respond, inquire, link and like;
be mindful: Most people lurk and
observe without every interacting.
be humble: don’t overestimate your
influence and avoid delusions of
grandeur.
be bold: don’t underestimate your PHOTO BY JACKHEART
influence to begin and sustain
meaningful movements.
#CCVOAD | @BREYESCHOW

15. Questions and Comments
Questions, Comments, Reflections
Connect with Bruce
twitter.com/breyeschow
facebook.com/breyeschowpage
patheos.com/blogs/breyeschow/
slideshare.com/breyeschow
THE DEFINITIVE-ISH GUIDE FOR USING SOCIAL
MEDIA IN THE CHURCH
Shook Foil Books, 2012
#CCVOAD | @BREYESCHOW