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FPCPA Adult Education on Social Media
1. PT 1: Advocacy,
Activism, and
Amplification:
The Power of
Social Media
Social Change
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
First Presbyterian
Church of Palo Alto
5. RULE #1: Butt in.
Ask questions IRL or at on
Twitter via @breyeschow
RULE #2: Play with stuff.
Please use the all the stuff
while I’m talking.
RULE 3: You do you.
Get food/coffee, stand and
stretch, take toilet breaks as
you need to. Please.
RULE 4: Take notes.
Or don’t.
www.slideshare.net
/breyeschow
RULES
Invitations to play
Bruce Reyes-Chow
@breyeschow
6. TODAY
What we are doing
SESSION 1 | June 2
Introductions
Social Media Overview
Pitfalls, Possibilities, Postures
All the Words
Session 2 | June 9
All the Apps
10 To Start
Bonus Apps
What to do tomorrow?Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
11. academia, education,
technology, biotech,
finance, non-profit,
service, other...
tablet, smart phone,
phone-phone, iphone,
android, windows,
apple, chromebook
text, fb, instagram,
twitter, doodle, slack,
snapchat, pinterest,
gmail, yahoo, outlook
WHO ARE YOU?
Hello my name is...
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
12. We all have
assumptions about
everything. Here are
three of mine when it
comes to technology
and the church.
First things
brc assumptions
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
13. In 201o
Gladys “Glady” Burrill
finished the Honolulu
Marathon at 92yo.
You are not too old.
Glady, 101 in Nov.
God is not done with
you, just ask Sarah.
Genesis 18
FIRST THINGS
brc assumptions
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
14. “Dad is wearing a shirt
with a symbol of
unknown origin,”
@undainty, 2012.
You will miss stuff.
And thanks okay.
First things
brc assumptions
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
15. No matter how hard
you try, you will not
break the internet.
FIRST THINGS
brc assumptions
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
16. only a medium of
communication
gives generational
insights, but not
absolute
including more voices
is hard
demands a high sense
of self-worth
will not save the
church
First things
brc assumptions
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
18. Many cultural shifts
have changed reality,
but a few have been
part of the Social
Media upsurge.
Culture Shifts
How we got here.
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
19. FROM BOUNDED
TO CENTERED
From rigidly defined
relationships and
community to fluid
and broad
connections.
Culture Shifts
How we got here.
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
20. FROM MONOLITHIC
TO NICHE
From one assumed
and obvious choice to
many legitimate and
disparate options.
Culture Shifts
How we got here.
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
21. FROM BRITANNICA
TO WIKIPEDIA
From single source
authority and static
information to open
source discernment
and evolving
knowledge.
Culture Shifts
How we got here.
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
22. FROM PERMANENCE
TO TRANSIENCE
From a life long
commitment to place
to an expected life of
constant movement.
Culture Shifts
How we got here.
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
23. FROM OPTIONAL
TO INTEGRATED
Technology and Social
Media more woven
into life like never
before — “digital
natives”
Culture Shifts
How we got here.
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
24. FROM CREDENTIALED
TO CONNECTED
Relationships are built
upon and authority
are established by
interaction that is
consistent, genuine,
and mutual.
Culture Shifts
How we got here.
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
25. RISE OF SOCIAL MEDIA
ACTIVISM HACKTIVISM
Social media being
used to drive public
narrative: also
slacktivism,
hacktivism, trolling,
etc.
Culture Shifts
How we got here.
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
27. PT 2: Advocacy,
Activism, and
Amplification:
The Power of
Social Media
Social Change
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
First Presbyterian
Church of Palo Alto
29. TODAY
What we are doing
SESSION 1 | June 2
Introductions
Social Media Overview
All the Words
Session 2 | June 9
Pitfalls, Possibilities, Postures
All the Words
All the Apps
10 To Start
Bonus Apps
What to do tomorrow?Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
31. idol, savior or easy fix
distraction
careless expression
overestimated ROI
echo chamber
trust-breaker and
over-sharer
over-and-above F2F
bullying and abuse
PITFALLS
a few cautions
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
32. the community is built
up
the community
models different ways
living: conflict and
celebration
the community sees
beyond itself
POSSIBILITIES
a few upsides
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
33. creativity and creation
are liberated
accountability is
present
care and renewal are
experienced
collaboration is
facilitated and stuff
gets done
POSSIBILITIES
a few upsides
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
34. be cautious: wise, but
not fearful
be adventurous: find
what feeds you
be contextual: go
where people are
be curious: tinker with
the betas
POSTURES
general helps
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
35. be npr: share about
others so you can
share about yourself
be bold: leverage the
space to speak truth
be humble: don’t have
delusions of grandeur
be genuine: be as you
would be IRL
POSTURES
general helps
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
38. smart phones, tablets,
phablets
social media and
social networking
web 1.0 v. web 2.0
fiber, dsl, mbps
open source software
cloud technology
analytics, algorithms,
clicks, views
ALL THE WORDS
use words good
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
39. blogs and vLogs
aggregators and
readers
SEO = Search Engine
Optimization
RSS feeds = Really
Simple Syndication
QRCode = Quick Read
Code
ALL THE WORDS
use words good
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
40. TAGGING
@username links to a
person or account
connects to content,
photo, or update
@: instagram, twitter
only name on FB
tag to attribute, use
comments to notify
ALL THE WORDS
tagging
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
41. HASHTAGS
Alphanumerics after
the “#” becomes a link
that can connect public
profiles.
events: #letsgooakland
interests: #got
movements: #blm
locations: #paloalto
commentary: #
ALL THE WORDS
hashtags
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
58. UPDATES: personality
and diverse content
LISTS: “like” “love”
“sad” = I saw this.
GROUPS: private-ish
group for discussions
and planning
EVENTS: generate
interest, not tracking
PAGES: To curate and
engage with others.
BEST PRACTICES?
STARTING 10
facebook
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
59. Organize, curate and
track using lists and
notifications
Follow local orgs,
businesses, and gov’t
services for local news
Use hashtags to find
content for curation
and to connect with
the outside world
Amplify vital voices.
BEST PRACTICES?
STARTING 10
twitter
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
60. image based
shifting demographic
less ad noise
story take-overs
tags
BEST PRACTICES?
STARTING 10
Instagram
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
61. Efficient use of online
time and focus
Equalizes night owls
and early birds
Effective and targeted
posting patterns
Scheduled or buffered
BEST PRACTICES?
STARTING 10
Buffer
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
62. Set dates
Take simple polls
Share power
Relieve stress
Pressure positively
Sync to calendars
BEST PRACTICES?
STARTING 10
Doodle
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
63. Think: Junk Drawer
Cloud based storage
Back-up and share
photos, docs, lists, etc.
Group document
storage
List-keeping and note
taking
OR Google Keep
BEST PRACTICES?
STARTING 10
Evernote
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
64. Coordinate multiple
home/work schedules
Easily embedded
Integrate with all
Google apps and other
programs
Invite Feature
BEST PRACTICES?
STARTING 10
Google Calendar
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
65. Cloud based storage
Back-up and share
photos
Group document
storage
Presentation sharing
2GB Free + referrals
OR Google Drive
BEST PRACTICES?
STARTING 10
Dropbox
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
66. User friendly
Link to online version
Track actual
interaction
Save some money
Alt to emailed PDFs
BEST PRACTICES?
STARTING 10
Madmimi
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
67. No more clip art or
bad illustrations.
Free/$1 Templates
Easy personalization.
User-friendly.
BEST PRACTICES?
STARTING 10
Canva
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
70. Carve out daily social
media time for
curation, interaction
and exploration
Normalize usernames
using namechk.com
Create lists on Twitter
and Facebook
FOR TOMORROW
Personal Tasks
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
71. Use “find friends”
feature and connect
Organize and
prioritize apps and
notifications on your
devices.
What apps are on your
homepage?
72. Declutter current
online footprint
Gather, record, save,
and share login info
Assign individuals to
networks and tasks
Claim and register
“business” listings
Schedule regular
tech/app play hour
FOR TOMORROW
Church Tasks
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto
75. Thanks for being here.
Keep in Touch.
www.slideshare.net/breyeschow
@breyeschow
on most social
networks: twitter,
instagram, snapchat,
facebook, skype,
youtube, G+, linkedin,
goodreads...
76. unstylized view of the
someone's world
tell rawer stories
balances fb demo
pop culture
start streaks
bitmoji
BEST PRACTICES?
STARTING 10
Snapchat
Bruce Reyes-Chow
@breyeschow
@fpcpaloalto