The Definitive-ish Workshop on Social Media and the Church
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This document summarizes Bruce Reyes-Chow's workshop on social media and the church. The workshop covered introductions, an overview of social media and culture shifts, pitfalls and possibilities of social media, different social media applications, and tips for getting started with social media for churches. The workshop provided guidance on curating content, connecting with others, and using social media thoughtfully and intentionally.
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The Definitive-ish Workshop on Social Media and the Church
- 1. The Definitive-ish Workshop on Social Media and the Church Bruce Reyes-Chow @breyeschow Ecumenical House SF State University
- 5. RULE #1: Butt in. Ask questions IRL or at on Twitter via @breyeschow RULE #2: Play with stuff. Please use the all the stuff while I’m talking. RULE 3: You do you. Get food, stand and stretch, take toilet breaks as you need to. Please. RULE 4: Take notes. Or don’t. www.slideshare.net /breyeschow RULES Invitations to play Bruce Reyes-Chow @breyeschow
- 6. TODAY What we are doing Session 1: Introductions Social Media Overview Culture Shifts Session 2: Pitfalls, Possibilities, Postures All the words Six Social Media Filters Session 3 10 To Start? Bonus Apps? What to do tomorrow? Bruce Reyes-Chow @breyeschow #echousebrc
- 7. Bruce Reyes-Chow Immigrant Roots Pastor’s Kid Eighties Kid Tech Transition
- 8. Bruce Reyes-Chow San Francisco Dog Walker Soccer Dad A’s Fanatic Coffee Drinker
- 13. chaplaincy, parish, academia, youth, education, music, not sure, other? smart phone, phone-phone, tablet, phablet, iphone, android, chromebook text, facebook, twitter, instagram, pinterest, dropbox, snapchat, doodle, remind, buffer, ifttt, slack WHO ARE YOU? Hello my name is... Bruce Reyes-Chow @breyeschow #echousebrc
- 14. We all have assumptions about everything. Here are three of mine when it comes to technology and the church. First things brc assumptions Bruce Reyes-Chow @breyeschow #echousebrc
- 15. 201o, 92yo Gladys Gladys “Glady” Burrill finished the Honolulu Marathon. You are not too old. God is not done with you, just ask Sarah. Genesis 18 FIRST THINGS brc assumptions Bruce Reyes-Chow @breyeschow #echousebrc
- 16. “Dad is wearing a shirt with a symbol of unknown origin,” @undainty, 2012. You will miss stuff. And thanks okay. First things brc assumptions Bruce Reyes-Chow @breyeschow #echousebrc
- 17. No matter how hard you try, you will not break the internet. FIRST THINGS brc assumptions Bruce Reyes-Chow @breyeschow #echousebrc
- 18. only a medium of communication gives generational insights, but not absolute including more voices is hard demands a high sense of self-worth will not save the church First things brc assumptions Bruce Reyes-Chow @breyeschow #echousebrc
- 19. Culture shifts
- 20. Many cultural shifts have changed reality, but a few have been part of the Social Media upsurge. Culture Shifts How we got here. Bruce Reyes-Chow @breyeschow #echousebrc
- 21. FROM BOUNDED TO CENTERED From rigidly defined relationships and community to fluid and broad connections. Culture Shifts How we got here. Bruce Reyes-Chow @breyeschow #echousebrc
- 22. FROM MONOLITHIC TO NICHE From one assumed and obvious choice to many legitimate and disparate options. Culture Shifts How we got here. Bruce Reyes-Chow @breyeschow #echousebrc
- 23. FROM BRITANNICA TO WIKIPEDIA From single source authority and static information to open source discernment and evolving knowledge. Culture Shifts How we got here. Bruce Reyes-Chow @breyeschow #echousebrc
- 24. FROM PERMANENCE TO TRANSIENCE From a life long commitment to place to an expected life of constant movement. Culture Shifts How we got here. Bruce Reyes-Chow @breyeschow #echousebrc
- 25. FROM OPTIONAL TO INTEGRATED Technology and Social Media more woven into life like never before — “digital natives” Culture Shifts How we got here. Bruce Reyes-Chow @breyeschow #echousebrc
- 26. FROM CREDENTIALED TO CONNECTED Relationships are built upon and authority are established by interaction that is consistent, genuine, and mutual. Culture Shifts How we got here. Bruce Reyes-Chow @breyeschow #echousebrc
- 27. RISE OF SOCIAL MEDIA ACTIVISM HACKTIVISM Social media being used to drive public narrative: also slacktivism, hacktivism, trolling, etc. Culture Shifts How we got here. Bruce Reyes-Chow @breyeschow #echousebrc
- 28. Questions | Comments | Musings
- 29. TODAY What we are doing Bruce Reyes-Chow @breyeschow #echousebrcc Session 1: Introductions Social Media Overview Culture Shifts Session 2: Pitfalls, Possibilities, Postures All the words All the Apps Session 3 10 To Start? Bonus Apps? What to do tomorrow?
- 31. Pitfalls | Possibilities | Postures
- 32. idol, savior or easy fix distraction careless expression overestimated ROI echo chamber trust-breaker and over-sharer over-and-above F2F bullying and abuse PITFALLS a few cautions Bruce Reyes-Chow @breyeschow #echousebrc
- 33. the community is built up the community models different ways living: conflict and celebration the community sees beyond itself POSSIBILITIES a few upsides Bruce Reyes-Chow @breyeschow #echousebrc
- 34. creativity and creation are liberated accountability is present care and renewal are experienced collaboration is facilitated and stuff gets done POSSIBILITIES a few upsides Bruce Reyes-Chow @breyeschow #echousebrc
- 35. be cautious: wise, but not fearful be adventurous: find what feeds you be contextual: go where people are be curious: tinker with the betas POSTURES general helps Bruce Reyes-Chow @breyeschow #echousebrc
- 36. be npr: share about others so you can share about yourself be bold: leverage the space to speak truth be humble: don’t have delusions of grandeur be genuine: be as you would be IRL POSTURES general helps Bruce Reyes-Chow @breyeschow #echousebrc
- 37. All the WORDS
- 38. smart phones, tablets, phablets social media and social networking web 1.0 v. web 2.0 fiber, dsl, mbps open source software cloud technology analytics, algorithms, clicks, views ALL THE WORDS use words good Bruce Reyes-Chow @breyeschow #echousebrc
- 39. blogs and vLogs aggregators and readers SEO = Search Engine Optimization RSS feeds = Really Simple Syndication QRCode = Quick Read Code ALL THE WORDS use words good Bruce Reyes-Chow @breyeschow #echousebrc
- 40. TAGGING @username links to a person or account connects to content, photo, or update @: instagram, twitter @/+: google+ only name on FB tag to attribute, use comments to notify ALL THE WORDS tagging Bruce Reyes-Chow @breyeschow #echousebrc
- 41. HASHTAGS Alphanumerics after the “#” becomes a link that can connect public profiles. events: #echousebrc interests: #scandal movements: #blm locations: #houston commentary: #dadwin ALL THE WORDS hashtags Bruce Reyes-Chow @breyeschow #echousebrc
- 42. All the APPS
- 43. CONNECTION interact and engage COMMUNICATION interpret, deliver CONTEMPLATION spiritual disciplines CURATION find, filter, share CREATIVITY artistry, inspiration COORDINATION better, faster, funner SIX FILTERS all the apps Bruce Reyes-Chow @breyeschow #echousebrc
- 44. facebook twitter instagram pinterest youtube google+ linkedin BIG OLD DOGS all the apps Bruce Reyes-Chow @breyeschow #echousebrc
- 45. NETWORKS Facebook, Twitter, Snapchat, LinkedIn, Google+, BLOGGING Wordpress, Tumblr, Blogger, Drupal, Wix, Joomla, Createspace, Squarespace TRY THIS ONE Nextdoor CONNECTION interact, engage Bruce Reyes-Chow @breyeschow #echousebrc
- 46. NEWSLETTERS Constant Contact, MailChimp, MadMimi CONFERENCING Skype, Hangouts Zoom, GotoMeeting MESSAGING Snapchat, Messenger, WhatsApp, WeChat, Signal, GroupMe TRY THESE gslides, remind COMMUNICATION interpret, deliver Bruce Reyes-Chow @breyeschow #echousebrc
- 47. NETWORKS facebook, twitter, instapray, DEVOTIONALS/APPS D365, Centering Prayer, Insight Meditation TRY THIS ONE ceaseless, prayasyougo CONTEMPLATION spiritual disciplines Bruce Reyes-Chow @breyeschow #echousebrc
- 48. NETWORKS pinterest, twitter, fb SCHEDULING hootsuite, crowdfire, socialjukebox, buffer COLLECTIONS Storify, ScoopIt, ListLy REVIEWS Yelp, Google, Facebook TRY THIS ONE Pocket CURATION find, filter, share Bruce Reyes-Chow @breyeschow #echousebrc
- 49. IMAGES snapchat, instagram VIDEO youtube, vimeo, vine periscope, ustream, facebook live PHOTOGRAPHY flickr, smugmug, vsco, pixlr, pexels TRY THIS ONE canva CREATIVITY artistry, inspiration Bruce Reyes-Chow @breyeschow #echousebrc
- 50. CATCH-ALL gkeep, evernote, gdrive, dropbox, onedrive EMAIL boomerang, unrollme SURVEYS/POLLS surveymonkey, gforms typeform, doodle MONEY Pushpay, paypal, square, cash, venmo, COORDINATION I better, faster, funner Bruce Reyes-Chow @breyeschow #echousebrc
- 51. SCHEDULING signup, signupgenius, calendly, mealtrain ANALYTICS Google, Sumall, FB, Twitter, Buffer CHURCH MANAGEMENT Servant Keeper Breeze, Realm (ACS) TRY THESE do, slack, wunderlist, bit.ly, keepvid, IFTTT COORDINATION II better, faster, funner Bruce Reyes-Chow @breyeschow #echousebrc
- 52. CONNECTION interact and engage COMMUNICATION interpret, deliver CONTEMPLATION spiritual disciplines CURATION find, filter, share CREATIVITY artistry, inspiration COORDINATION better, faster, funner SIX FILTERS all the apps Bruce Reyes-Chow @breyeschow #echousebrc
- 53. Questions | Comments | Musings
- 54. TODAY What we are doing Session 1: Introductions Social Media Overview Culture Shifts Session 2: Pitfalls, Possibilities, Postures All the words Six Social Media Filters Session 3 10 To Start? Bonus Apps? What to do tomorrow? Bruce Reyes-Chow @breyeschow #echousebrc
- 55. The Starting 10
- 56. apple v. andoid gMail gCal gKeep gDocs gDrive gSlides gHangout gPhoto STARTING +1 the googles Bruce Reyes-Chow @breyeschow #echousebrc
- 57. UPDATES: personality and diverse content LISTS: “like” “love” “sad” = I saw this. GROUPS: private-ish group for discussions and planning EVENTS: generate interest, not tracking PAGES: To curate and engage with others. BEST PRACTICES? STARTING 10 facebook Bruce Reyes-Chow @breyeschow #echousebrc
- 58. Organize, curate and track using lists and notifications Follow local orgs, businesses, and gov’t services for local news Use hashtags to find content for curation and to connect with the outside world Amplify vital voices. BEST PRACTICES? STARTING 10 twitter Bruce Reyes-Chow @breyeschow #echousebrc
- 59. unstylized view of the someone's world tell rawer stories balances fb demo pop culture start streaks bitmoji BEST PRACTICES? STARTING 10 Snapchat Bruce Reyes-Chow @breyeschow #echousebrc
- 60. Efficient use of online time and focus Equalizes night owls and early birds Effective and targeted posting patterns Scheduled or buffered BEST PRACTICES? STARTING 10 Buffer Bruce Reyes-Chow @breyeschow #echousebrc
- 61. Set dates Take simple polls Share power Relieve stress Pressure positively Sync to calendars BEST PRACTICES? STARTING 10 Doodle Bruce Reyes-Chow @breyeschow #echousebrc
- 62. Think: Junk Drawer Cloud based storage Back-up and share photos, docs, lists, etc. Group document storage List-keeping and note taking OR Google Keep BEST PRACTICES? STARTING 10 Evernote Bruce Reyes-Chow @breyeschow #echousebrc
- 63. Coordinate multiple home/work schedules Easily embedded Integrate with all Google apps and other programs Invite Feature BEST PRACTICES? STARTING 10 Google Calendar Bruce Reyes-Chow @breyeschow #echousebrc
- 64. Cloud based storage Back-up and share photos Group document storage Presentation sharing 2GB Free + referrals OR Google Drive BEST PRACTICES? STARTING 10 Dropbox Bruce Reyes-Chow @breyeschow #echousebrc
- 65. User friendly Link to online version Track actual interaction Save some money Alt to emailed PDFs BEST PRACTICES? STARTING 10 Madmimi Bruce Reyes-Chow @breyeschow #echousebrc
- 66. No more clip art or bad illustrations. Free/$1 Templates Easy personalization. User-friendly. BEST PRACTICES? STARTING 10 Canva Bruce Reyes-Chow @breyeschow #echousebrc
- 67. Signal Ceaseless Nextdoor Typeform Mealtrain Remind Pushpay Wunderlist Pocket BoomerangForGmail IFTTT BONUS RECAP The other ones Bruce Reyes-Chow @breyeschow #echousebrc
- 68. What you can do TOMORROW.
- 69. Carve out daily social media time for curation, interaction and exploration Normalize usernames using namechk.com Create lists on Twitter and Facebook FOR TOMORROW Personal Tasks Bruce Reyes-Chow @breyeschow #echousebrc
- 70. Use “find friends” feature and connect Organize and prioritize apps and notifications on your devices. What apps are on your homepage?
- 71. Declutter current online footprint Gather, record, save, and share login info Assign individuals to networks and tasks Claim and register “business” listings Schedule regular tech/app play hour FOR TOMORROW Church Tasks Bruce Reyes-Chow @breyeschow #echousebrc
- 72. The End
- 73. Questions | Comments | Musings
- 74. Thanks for being here. Keep in Touch. www.slideshare.net/breyeschow @breyeschow on most social networks: twitter, instagram, snapchat, facebook, skype, youtube, G+, linkedin, goodreads...