These are the slides that I used during my day with the United Church of Christ Social Media Day, March 7, 2015 in Portland, OR. This ever-evolving social media training includes info about why churches should embrace social media to concrete steps for what to do next: Culture Shifts All the Words All the Apps 10 to start Bonus Apps What do do next. And more . . . Please liberate, use, steal as you see fit!

3. #CPCUCC slideshare.net/breyeschow

4. #CPCUCC road map
● Introductions
● A Few Shifts
● All the Words
● All the Apps
● Six Filters
● 10 to Begin
● Bonus Round
● What Next?
● www.slideshare.net/breyeschow

5. #CPCUCC way way back

6. #CPCUCC way back

7. #CPCUCC today-ish

8. #CPCUCC what i do now

9. #CPCUCC random

10. #CPCUCC what about you
⬗ pastors, worship leaders, educators,
administrative, volunteers, other...
⬗ smart phone, phone-phone, tablet,
iphone, android, chromebook...
⬗ text, facebook, twitter, instagram,
pinterest, foursquare, doodle...

11. #CPCUCC

12. #CPCUCC being easy on ourselves
“Dad is wearing a shirt with a symbol
of unknown origin,” @undainty,
2012.

13. #CPCUCC we are not all-powerful
You can break your equipment.
You cannot break the internet.

14. #CPCUCC God is not done with us
Gladyn Burrell ran her first
marathon at 86 and in 2011 she
completed the Honolulu Marathon
-- at age 93.
Genesis 18 - God tells Abraham
and Sarah, at an old age, they
were going to have a child.
GOD IS NOT DONE WITH US!

15. #CPCUCC social media assumptions
⬗ is a medium of communication;
⬗ gives insights into a generational
worldview, but not absolutes;
⬗ demands a high sense of self-worth;
⬗ flattens decision making processes;
⬗ will not save [anything you hope it
saves].

16. #CPCUCC

17. #CPCUCC five important shifts
Many cultural shifts
have changed
reality, but a few
have been part of
the Social Media
upsurge.

18. #CPCUCC bounded to centered
From rigidly defined relationships and community
to fluid and broad connections.

19. #CPCUCC monolithic to niche
From one
assumed and
obvious choice to
many legitimate
and disparate
options.

20. #CPCUCC encyclopedia to wikipedia
From single source
authority to open
source discernment

21. #CPCUCC geographic stability to transience
From a life long
commitment to place
to an expected life of
constant movement.

22. #CPCUCC optional to integrated
Technology and
Social Media
more woven into
life like never
before -- “digital
natives”

23. #CPCUCC social media pitfalls
⬗ as idol, savior or quick fix
⬗ as distraction
⬗ as careless expression
⬗ as overestimated ROI
⬗ as echo chamber
⬗ as over-and-above F2F
⬗ as entry to bullying and abuse

24. #CPCUCC let’s talk . . .

25. #CPCUCC

26. #CPCUCC all the words
apps, smart phones, tablets, oh
my
social media and social
networking
web 1.0 v. web 2.0
open source software
analytics, algorithms, clicks, views
SEO = Search Engine
Optimization

27. #CPCUCC all the words
Cloud Technology
weB+logs = Blogs, vLogs
RSS feeds = Really Simple
Syndication
aggregators and readers
checking in
QRCode = Quick Read Code

28. #CPCUCC tagging
⬗ after the “@” = a person or
org
⬗ affiliates person to content:
photo, update, attribution
⬗ use @username on twitter,
pinterest and instagram
@actual name on facebook
⬗ only tag to connect, use
comment section to notify

30. #CPCUCC hashtags
⬗ after the “#” = link
⬗ connects w/o personal connection --
events: #GA221, #CSW15
interests: #scandal, #ffl, #free
movements: #notyourasiansidekick,
#blacklivesmatter,
#everydaysexism
⬗ Commentary on picture, update or
tweet, #baseballisdeadtome, #tbt
#foodphotography #nomnomnom

31. #CPCUCC

32. #CPCUCC all the apps
Google: +, hangouts, drive, voice,
mail, docs, calendars, slides, keep,
etc.
Blogging: typepad, wordpress,
blogger, tumblr, joomla, drupal,
Networks: twitter, FB, linkedin,
Google+, nextdoor, MySpace, ello

33. #CPCUCC all the apps
Media: last.fm, rdio, goodreads,
pandora, spotify, iheartradio
Photo: instagram, flickr, smugmug,
picasa, snapchat
Video: vimeo, youtube, huddle, vine

34. #CPCUCC all the apps
eNewsletters: madmimi, mailchimp,
constant contact
Location: foursquare, swarm, yelp,
places
Curating: pinterest, scoop.it, storify,
buffer, hootsuite, feedspot
Travel: Uber, Guidebook, Waze

35. #CPCUCC all the apps
Convos: skype, hangout, kik, group.me,
oovoo, gotomeeting,
Productivity: dropbox, slideshare,
doodle, wufoo, evernote
Reviews: yelp, amazon, foursquare,
google, miso, getglue,

36. #CPCUCC and exhale . . .

37. #CPCUCC So let’s talk . . .

38. #CPCUCC break
⬗ Question and Response Time
⬗ BREAK
⬗ www.slideshare.net/breyeschow
Definitive-ish Guide to Using Social
Media in the Church (electronic)

40. #CPCUCC postures for use
⬗ be cautious: wise, but not fearful
⬗ be adventurous: find what feeds you
⬗ be contextual: go where people are
⬗ be curious: tinker with the betas
⬗ be npr: share about others
⬗ be bold: leverage technology
⬗ be humble: don’t have delusions
⬗ be genuine: be as you would be IRL

41. #CPCUCC six social media filters
CONNECTION
CONTEMPLATION
COMMUNICATION
COORDINATION
CURATION
CREATIVITY

42. #CPCUCC the go to networks
facebook
twitter
instagram
pinterest
youtube
google+
linkedin

43. #CPCUCC

44. #CPCUCC facebook.com
UPDATES: personality and content
LISTS: “like” happenings of ministry
GROUPS: private-ish group
discussions
EVENTS: buzz generation, not tracking

45. #CPCUCC twitter.com
Create lists to keep up community
members
Follow local orgs and businesses for news
and local happenings
Find content for curation
Use hashtags to connect beyond the known

46. #CPCUCC instagram.com
visual sharing and updating
the world through the eyes of another
clean and simple space for
interaction

47. #CPCUCC bufferapp.com
Efficient use of online time
Night owls and early birds
Effective posting patterns
Scheduled and buffered

48. #CPCUCC pinterest.com
Collect images and liturgy for a
season: Lent, Easters, etc.
Discover educational ideas:
workshop rotation, activities,
curriculum, etc.
Curate trusted content to share
with the community.

49. #CPCUCC doodle.com
Set dates
Take simple polls
Share decision
making
Relieve stress
Positive peer pressure

50. #CPCUCC google.com/calendar
Coordinate personal and
professional schedules
Embed low-maintenance
calendar into a website
Integrate with all Google
apps

51. #CPCUCC dropbox.com
Cloud based storage
Back-up and share photos
Group document storage
Presentation sharing
2GB Free + referrals
bonuses

52. #CPCUCC madmimi.com
Link to online version
Track actual interaction
Save some money
Good alt to emailed PDFs

53. #CPCUCC groupme.com
Prayer Groups
Staff Teams
Parent Notification
Youth Communication
SMS or Smartphone

54. #CPCUCC

55. #CPCUCC nextdoor.com
NEXTDOOR.com
will change your life by connecting you to your neighborhood
and your neighbors in meaningful ways.

56. #CPCUCC keepvid.net
KEEPVID.net
will change your life by allowing you
to download video clips from video-
based networks.

57. #CPCUCC getpocket.com
GETPOCKET.com
will change your life by allowing your to
better remember, organize and share
links as you find them throughout the
day.

58. #CPCUCC punchbowl.com
PUNCHBOWL.com
will change your life by allowing you to
organize gatherings and events more
efficiently and communally.

59. #CPCUCC d365.org
D365.org
will change your life by providing
daily, accessible, lectionary-
based and theologically solid
devotional content for all ages.

60. #CPCUCC yelp.com
YELP will change your life . . .
by sharing reviews of your
ministry, interacting with local
establishments and finding
new places when traveling.

61. #CPCUCC instapray.com
INSTAPRAY.com
will change your life by
providing theologically diverse
system for conntecting through
app-based prayer.

62. #CPCUCC evernote.com
EVERNOTE.com
will change your life by
using cloud-based
technologies to organize,
save and track projects and
information.

63. #CPCUCC canva.com

64. #CPCUCC google presentation

65. #CPCUCC :10 of Digital w/Bruce
goodreads.com
slideshare.net
smugmug.com
scoop.it
storify.com
wufoo.com
list.ly
bit.ly
roundpic.com
wordcounter.net
sumall.com
boomeranggmail.com

66. #CPCUCC So let’s talk . . .

67. #CPCUCC personal tasks
⬗ Carve out daily Social Media time
⬗ Normalize usernames
⬗ Create lists on current networks
⬗ Use “find friends” feature
⬗ Organize device apps use

68. #CPCUCC church tasks
⬗ Declutter current online footprint
⬗ Gather and record login info
⬗ Assign individuals to networks
⬗ Claim “business” listings
⬗ Schedule monthly app play hour

69. #CPCUCC final question and response
⬗ social network questions, thoughts,
etc.
⬗ church use questions, thoughts, etc.
⬗ general tech questions, thoughts, etc.
⬗ www.slideshare.net/breyeschow
⬗ @breyeschow on most social
networks