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DO MORE
DIGITALLY
AUTO USER EXPERIENCE 2016+



              Brian Regienczuk
              brian@experiencerethink.com
              linkedin.com/in/regienczuk
              @exprethink

                                     © 2012 Experience Rethink
For More Than 100 Years,
2 Mental Models For Autos
Have Dominated Our Psyche




    Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
1. Utility




        Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink


                                                           http://www.flickr.com/photos/springchick
2. Performance




      Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink


                                                    source: http://www.flickr.com/photos/jssiler/
But These Images Are From
Another Era…

What Will Be The Next Icon?



    Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
In The Last 20 Years,
We Have Cut The Cord…




    Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
So, Where Is The Next
Compelling Auto Experience?




    Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
Take People From Feeling
Trapped…




    Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
Back To A State Of

“Liberation”
    Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
Entertainment




      Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
Remote Office




      Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
Family Command Center




      Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
Social Command Center




      Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
“Are There Simple
Transformations That Will
Liberate Drivers And
Passengers?”




    Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
……………………..




    Brian Regienczuk   twitter.com/exprethink               © 2012 Experience Rethink


                                                all of these share a common theme… empowering connections
1. Data storage is becoming
   ubiquitous, but input &
   output is key




    Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
2. For drivers, talk trumps
   text & touch




     Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink


                                                                        photo from frog design
3. Connected devices




    Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
Brian Regienczuk   twitter.com/exprethink                © 2012 Experience Rethink


                                        what if all of my devices became part of my automobile experience
Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
4. Every surface can be a
   display or input




     Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink


                                                                        run perch2.flv
5. Every surface can be more




    Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
Brian Regienczuk              twitter.com/exprethink             © 2012 Experience Rethink


if you can shop with your phone on a subway wall… imagine what we can do on the windshield or dashboard of a car
Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink


                                                                   run philiips_window.wmv
6. Relevant, contextual info




     Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink


                                                                        photo from frog design
Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
Take People From Feeling
Trapped…
Back To Feeling Connected
With Friends, Family &
Relevant Data



    Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
CONNECTED
LIBERATION
MEANINGFUL AUTO EXPERIENCES
DRIVE CONNECTION FROM 2016+


              Brian Regienczuk
              brian@experiencerethink.com
              linkedin.com/in/regienczuk
              @exprethink

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Digital Liberation: The Future Auto Experience

  • 1. DO MORE DIGITALLY AUTO USER EXPERIENCE 2016+ Brian Regienczuk brian@experiencerethink.com linkedin.com/in/regienczuk @exprethink © 2012 Experience Rethink
  • 2. For More Than 100 Years, 2 Mental Models For Autos Have Dominated Our Psyche Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  • 3. 1. Utility Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink http://www.flickr.com/photos/springchick
  • 4. 2. Performance Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink source: http://www.flickr.com/photos/jssiler/
  • 5. But These Images Are From Another Era… What Will Be The Next Icon? Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  • 6. In The Last 20 Years, We Have Cut The Cord… Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  • 7. So, Where Is The Next Compelling Auto Experience? Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  • 8. Take People From Feeling Trapped… Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  • 9. Back To A State Of “Liberation” Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  • 10. Entertainment Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  • 11. Remote Office Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  • 12. Family Command Center Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  • 13. Social Command Center Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  • 14. “Are There Simple Transformations That Will Liberate Drivers And Passengers?” Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  • 15. …………………….. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink all of these share a common theme… empowering connections
  • 16. 1. Data storage is becoming ubiquitous, but input & output is key Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  • 17. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  • 18. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  • 19. 2. For drivers, talk trumps text & touch Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  • 20. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink photo from frog design
  • 21. 3. Connected devices Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  • 22. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink what if all of my devices became part of my automobile experience
  • 23. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  • 24. 4. Every surface can be a display or input Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  • 25.
  • 26. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink run perch2.flv
  • 27. 5. Every surface can be more Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  • 28. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink if you can shop with your phone on a subway wall… imagine what we can do on the windshield or dashboard of a car
  • 29. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink run philiips_window.wmv
  • 30. 6. Relevant, contextual info Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  • 31. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink photo from frog design
  • 32. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  • 33. Take People From Feeling Trapped… Back To Feeling Connected With Friends, Family & Relevant Data Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  • 34. CONNECTED LIBERATION MEANINGFUL AUTO EXPERIENCES DRIVE CONNECTION FROM 2016+ Brian Regienczuk brian@experiencerethink.com linkedin.com/in/regienczuk @exprethink