The document discusses strategies for engaging consumers in their health through health information technology and access to their data. It outlines the Office of the National Coordinator for Health Information Technology's (ONC) strategy of increasing access to health data, shifting attitudes about patient engagement, and catalyzing actions patients can take using health IT tools. Examples provided include challenges and contests to develop apps and videos to empower patients. The goal is to make it easier for patients to access their health information and take actions to manage their health.

1. Adding Play to the HHS
Toolbox
A Federal Perspective
Erin Poetter, Policy Analyst, Consumer eHealth & Innovations
Office of the National Coordinator for Health Information Technology
Department of Health and Human Services

2. What I’m Playing
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Health Information Technology

3. Why Engage Consumers in Health?
Only 10% to 20% of outcomes are determined by what
happens in the health care system. The rest…
Why?
 We deserve better
 We have the most skin in the
game
 We are experts in ourselves
 Our actions have more of an
impact than anyone else’s on
our health
Consumers are the most under utilized
resource in health care.

4. Consumer Engagement Impact
Active consumer engagement leads to better care
49%
Source: AARP study of
adults with one or more
chronic diseases
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5. Health IT Supports Consumer
Engagement
Care coordination Communication Health and Wellness
Management

6. Today’s Reality vs. Potential
• 9% have mobile app • 80% of Internet users
to manage health seek health info online
• 10% have a personal • Use of mobile for
health has doubled in 1
health record (PHR)
year
• 20% have accessed • 52% would use a smart
their health info online phone to monitor health
• 27% have tracked •65% are interested in
their weight, diet, using a medical device to
exercise routine online monitor their condition

7. ONC’s Consumer eHealth Office
September 2011 in Washington DC:
•Launched consumer ehealth program
•Released proposed rules on access to lab data
•Established ONC’s Pledge Program
•Generated coverage in 22 media outlets
May 2012
•Announced creation of new Office of
Consumer eHealth
More: http://bit.ly/yyJgkD

8. ONC’s Consumer Engagement Strategy:
The Three A’s
Make it easier for patients
and consumers to get
Access secure, timely access to
their personal health
information.
Attitud
Action
e
Support a shift in attitudes about Catalyze the development of tools and
the traditional role of patients and services that help consumers (and
providers and the role technology their providers) take action with their
can play in empowering patients to health information.
be more engaged partners in care.

9. Increasing ACCESS to Health Data
Improving consumer access to data
through:
 Financial Incentives for Providers to Provide
Patients Access to Data (through Meaningful
Use)
 ONC’s Pledge Program
 Growing Use of Blue Button
 Office of Civil Rights Education and
Give me my Enforcement Activities
data

10. Supporting ways to take ACTION
with health info
Example: Innovation Challenges
September 2009 President Obama released the
Strategy for American Innovation calling on agencies to
increase their ability to promote and harness innovation
by using policy tools such as prizes and challenges
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11. Healthy Apps Challenge (Action)
Example: The Surgeon General’s Healthy App
Challenge
Types of Apps
• Fitness/Exercise
• Nutrition
• Integrated Health
Evaluation Criteria
•Usability
•Evidence-based
•Innovativeness
•Made health-promoting
activity fun!
More: http://sghealthyapps.challenge.gov

12. Shifting ATTITUDES about the role of
patient and provider
More: www.healthit.gov
http://www.nationalehealth.org/consumers

13. Nikolai “Koyla” Kirienko Crohn’s Disease Patient and Trailblazer

14. Consumer Video Challenges (Attitudes)
Example:
Health IT Video Contest Series
Background
• Several themed contests throughout 2012
• Cash prizes for winning videos
• Includes public voting
• All contests appear on challenge.gov
Goals
• Show value of health IT
• Invite people to tell their own stories
• Motivate and inspire others to leverage
technology to improve health
Watch Video

15. Health IT Animation (Attitudes)
Example:
Health IT Animation
Background
• Advisory Committee shaped messaging
• 3:00 min & :60 sec version
• English and Spanish
• For use by others
Goals
• Make the topic approachable
• Explain the benefits of health IT
• Entertain!

16. Why Games and Health?
16

17. White House Summit on Innovations in Health Care
Gaming
Key Questions for Participants
• What’s out there?
• What works?
• What role could or should the federal government play?
17

18. Trends Shaping the Landscape for
Health Games
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19. Where Games and Health Have the
Greatest Potential to Improve Outcomes
“The beauty of a game is it gives you a goal…people will work
longer and harder if [an activity] is game based”
-Debra Lieberman

20. Potential Opportunities for the Federal
Government to Support Health Games
20

21. Innovations in Games Report
www.iftf.org/games4healthre
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Health Information Technology

22. Join Us: Pledge Program
There are two types of pledges:
– Data holders -- Make it easier for
individuals to get secure electronic
access to their health info – and
encourage them to do it.
– Non-data holders – Spread the
word about the importance of
getting access information, and
develop tools to make that
information actionable.
To learn more about the pledge or to take the pledge: http://www.healthit.gov/pledge/
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23. Stay connected, communicate, and collaborate
•Browse the ONC website at: healthIT.gov
click the Facebook “Like” button to add us to your network
•Contact us at: onc.request@hhs.gov
•Subscribe, watch, and share:
 @ONC_HealthIT @epoetter
 http://www.youtube.com/user/HHSONC
 HealthIT and Electronic Health Records
 http://www.scribd.com/HealthIT/
Health.IT.gov/buzz-blog
 http://www.flickr.com/photos/healthit

24. Discussion: Guiding our Future Work
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Health Information Technology

25. Let’s Keep the Dialogue Going…
Erin Poetter
ONC | HHS
Erin.poetter@hhs.gov
@epoetter