JW Marriott Indianapolis, IN September 15, 2012

1. Connecting Digital to Winter
Conference Recruiting
September 15, 2012
JW Marriott, Indianapolis

2. Workshop Outline
Think Digital, Not Just Social
Connecting Digital Workshop

3. Workshop Outline
• Digital Includes
• Email
• SMS
• Websites
• Social Media (Facebook, Twitter, Instagram, etc)
Connecting Digital Workshop

4. Workshop Outline
Think Connected, Not Separated
Connecting Digital Workshop

5. Workshop Outline
• The Students You Are Recruiting See and
Hear All of Your Communications as One.
• If print looks and says different things than
Facebook, you are diluting your message and
confusing people.
Connecting Digital Workshop

6. Workshop Outline
Measure & Analyze
Connecting Digital Workshop

7. Workshop Outline
• Measuring your digital efforts allows you to
make effective changes throughout your
recruiting efforts.
• Facebook Insights
• Hootsuite, Buffer App
• Mailchimp
Connecting Digital Workshop

8. Workshop Outline
Talk to Groups, Not the Masses
Connecting Digital Workshop

9. Workshop Outline
• There are distinct groups of students that you
are recruiting.
• Returning Student (Leader)
• Returning Student (Non-Leader)
• New Student (Frosh-Soph)
• New Student (Junior-Senior)
Connecting Digital Workshop

10. Workshop Outline
• Tactics and Questions for Each Channel
• SMS
• Email
• Websites
• Facebook
• Twitter
Connecting Digital Workshop