The document provides an overview of 10 low-cost marketing strategies for businesses on a budget. It discusses public relations including writing press releases, advertising through local newspapers and radio, web marketing strategies like search engine optimization, direct marketing through targeted mailings, business planning, market research, print promotions, word-of-mouth marketing, and training staff to be brand ambassadors. The document emphasizes that good marketing does not need to be expensive and provides many free or low-cost tactics.