In this workshop, we will cover the top on-site ranking factors and how to optimize your WordPress website to win at local search. This is a “get-it-done environment” so bring a laptop if you have one (optional). We will provide handouts to ensure a complete understanding of the steps necessary to rank your business locally.
#What the search engines want from your website
#Best plugins and tools to get to page one of local search
#How to setup Google Authorship
#Best page and content strategies for local search
Ranking high on Google can make the difference between “just getting by” vs. being “extremely profitable.” Being on page one of a Google Search will help your bottom-line. Count on Brian Childers of Foxxr to guide you through the essential steps and help your business get found, get ranked and get new customers.
3. WordPress for Local SEO
Today’s Objectives
• Understand On-Site Ranking Factors
• Hands-On WordPress Optimization
• Local SEO Best Practices
The Foxxr Deep Dive
Represents an entire workshop on slide topic
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
6. On-Site Local Ranking Factors
Domain Authority of Website
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
7. On-Site Local Ranking Factors
City, State on Google+
Landing Pages
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
8. On-Site Local Ranking Factors
City, State on Google+
Landing Pages
http://www.seomoz.org/blog/6-changes-every-seo-should-make-before-the-over-optimization-penalty-hits-whiteboard-friday
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
9. On-Site Local Ranking Factors
HTML NAP Matching
Google+ NAP
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
10. 15 Top On-Site
Ranking Factors
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
39. Questions?
Foxxr Services
• Consulting
• Web Development and Local SEO
• Freebies
• Local Search Ranking Report
• http://foxxr.com/freebies/local-search-ranking-report/
• Website Analysis
• http://foxxr.com/freebies/website-analysis-santa-cruz/
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Domain Authority is the best prediction about how a website will perform in search engine rankings. SEO Moz scores Domain Authority on a logarithmic scale ranging from 0 to 100-points. It's far more challenging to grow your score from 70 to 80 than it would be to grow from 20 to 30.In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,
Domain Authority is the best prediction about how a website will perform in search engine rankings. SEO Moz scores Domain Authority on a logarithmic scale ranging from 0 to 100-points. It's far more challenging to grow your score from 70 to 80 than it would be to grow from 20 to 30.In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,
In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,
Online marketing has two goals: engage and convert. The social side of the Internet encourages engagement, the search side focuses more on user intent and ultimately conversion of that intent into a sale.The many elements of an online presence can build on each and can work together for a business. The process is best done in an environment with more control rather than less.
Google still dominates
In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,
In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,
Google still dominates
In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,
In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,