1. Social Media and the
Church of the Brethren

2. • Brian Layman
• Hartville Church of the Brethren
• Licensed Youth Minister
• Secretary Ministerial Commission
• Church Board Chair
• Father of Four Children
– 1 Boy going into college
– 1 Teenage daughter
– 2 Junior High boys

3. – Work from home
– Spend all day on the
computer
– Many of my best friends
are online
– Don’t hang out at parties
– Spend my day in a cave
like room
– Yes, I am an eHermit
http://eHermitsInc.com
What I Also Do

6. It works for geeks too.

7. • Blog (Personal/Business/Church)
• E-Commerce (Buy stuff)
• News
• Search engines
• Media Sites (Tunes/Videos/Vlogs)
• Communication - Forums / Chat / Texting / Voice
• Social Media
• Phone Apps
• Micro X/Y/Z apps

8. Source:
http://www.mirror.co.uk/news/technology-science/technology/you-know-your-askfm-your-2137528

10. Source:
http://heidicohen.com/social-media-marketing-2014-where-your-audience-is/

11. • Slightly more than 20% of adults don’t use
social media.
• 36% of online adults use only a single social
media site.
Of these:
– 83% use Facebook.
– 8% use LinkedIn
– 4% use Pinterest
– 2% use Twitter
– 2% use Instagram
REALITY CHECK
– 78% of adults use one or more
Social Media network
Source:
http://heidicohen.com/social-media-marketing-2014-where-your-audience-is/

12. WordPress, and Facebook and Twitter
Oh, my…

13. How do I you reach your people?

18. • You
• Content Creator (Secretary? Pastor?)
• Front End Developer
– Theme Developer
– Graphic Artist
– Plugin Developer
• SEO Expert
• Server Admin/Database Admin

19. 1. Visit WordPress.com
2. Fill in fields to create a site
3. Chose a theme (this is how a site looks)
4. Put up content
5. Play…

20. • Update your site regularly - Or don’t
– Bulletins
– Sermon Titles & Summaries (Schedule these
ahead)
– Video and Audio messages
• Who – What – Where
Email & Phone & Physical address
What programs you offer
Information about your pastor

21. How do I you reach your people?

22. WordPress, and Facebook and Twitter
Oh, my…

23. Like a friend's profile, Facebook Pages enable
public figures, businesses, organizations and
other entities to create an authentic and public
presence on Facebook. Unlike your profile,
Facebook Pages are visible to everyone on the
internet by default. You, and every person on
Facebook, can connect with these Pages by
becoming a fan and then receive their updates
in your News Feed and interact with them.
https://www.facebook.com/notes/facebook/fa
cebook-tips-whats-the-difference-between-a-
facebook-page-and-group/324706977130

24. While Pages were designed to be the official
profiles for entities, such as celebrities, brands
or businesses, Facebook Groups are the place
for small group communication and for people
to share their common interests and express
their opinion. Groups allow people to come
together around a common cause, issue or
activity to organize, express objectives, discuss
issues, post photos and share related content.

31. • You have created a WordPress website, use
the JetPack plugin to post to your Facebook
page. Doesn’t duplicate effort. Drives people
to the more effective
• You need to be effective. It is better to have a
no presence than one that looks abandoned.
• Facebook is great Calendars and Events

32. How do I you reach your people?

33. • Technology Amplifies everything you do.
“The rules”
Make deliberate choices on your personal account.
– Choose friends – How you interact with them will
be broadcast.
– Choose what you say – you will be heard.
– Choose your pictures – What affect will the
picture of you and your spouse in swimsuits
with someone having beers on the beach have
on the teen who is asking questions?

34. • Choose what you re-share - Will clicking next
or prev on the picture reveal something that
will tempt someone else?
• Be aware you will make mistakes.
• Friending – Use Thumper’s rule…

35. • Intellectual Property – Who owns it?
– Church Staff and Volunteers
• Signed Waver - giving the church irrevocable, unlimited
use of the images or video in perpetuity
– Non-Volunteers
• Not subject to your rules.
• You may have to apply Matthew 18:15

36. • Safety
– All parents must sign a release to participate
– Regardless of waivers respect the situation
– Tagging – Don’t do it. Allow it to proceed
naturally. Be aware you will need to remove tags
at times. You don’t know the situations
– Church photos are considered a commercial use.
– Some churches will choose to NEVER post photos
of their children. This can be wise.

37. • We’ve spent time talking about what I might
be saying…
• But… what should I have said?
• You tell me…

38. Brian Layman
http://www.slideshare.net/brianlayman
My info->your phone, Txt “ehermit” to 50500
Brian.Layman@HartvilleCOB.org