The document discusses how social networks can be made more modular, decentralized, and interoperable by adopting principles of web architecture like simplicity, modular design, and decentralization. It suggests using open protocols like OpenID and OAuth to allow portability of user profiles, friend networks, and preferences across different social media sites. This would allow identity and data to be consolidated while still protecting user privacy and giving them control.

1. Plays Well With Others

2. sr bna

3. Small pieces. Loosely joined.

4. Do one thing.

5. Do it well.

6. Write programs
to work together.

7. Axioms of Web Architecture
Simplicity
Modular Design
Decentralization

8. “One of my favorite business model
suggestions for entrepreneurs is, find
an old UNIX command that hasn't yet
been implemented on the web, and fix
that.”
Marc Hedlund

9. finger

10. pine

11. Why don’t our social apps work this way?

12. Control
Speed
Privacy
Clean Experience

13. Missing: the power of remixable data

14. Social networking fatigue

15. brian@brianoberkirch.com
photo by Lane Hartwell

16. brianoberkirch.com
photo by Lane Hartwell

17. twitter.com/brianoberkirch
photo by Lane Hartwell

18. flickr.com/people/brianoberkirch
photo by Lane Hartwell

19. http://upcoming.yahoo.com/user/40960/
photo by Lane Hartwell

20. last.fm/user/brianoberkirch
photo by Lane Hartwell

21. How can we make social networks more
hackable? Portable? Efficient?

22. Don’t make me repeat myself.
Profile information
Friend networks
Preferences

23. Could these sites work together?

24. We have the technology:

25. Does it work for users?

26. Identity

28. “OpenID is the game changer for
social networks, allowing for the
portability of the social graph &
preferences.”
Simon Willison

35. Profile Import

38. Friend Import

40. hCard + XFN

44. The Anti-Pattern

45. Identity Consolidation
rel = “me”

47. Authentication
Open Protocol for
API access delegation
“A valet key for your data”
Modeled on flickr token
workflow

48. Activity Streams

54. Using WordPress with:
OpenID
XFN Formatted Friend Lists
hCards
OAuth

55. Open Items
Jabber adding real-time updates
Education about URL-based identity
Privacy policies & workflows
Ease of use
Can we share/mine attention data?
How to apportion value?
What’s the killer app?

56. What You Can Do
Speed initial usage by reusing identity
Reuse profile information
Make your profiles portable
Import contact lists
Make your contact lists portable
Gate access where needed
Highlight privacy issues

57. Read More
OpenID.net
Microformats.org/wiki/social-network-portability
OAuth.net
Diso-project.org

58. Many thanks to:
http://fetching.net
http://www.flickr.com/photos/niznoz/5753993/
http://www.flickr.com/photos/ario/20732186/
http://www.flickr.com/photos/alaina/22277566/in/pool-webtard
http://flickr.com/photos/ethomsen/42547012/
http://flickr.com/photos/mohawk/13599814/
http://flickr.com/photos/peterjlambert/97671748/
http://flickr.com/photos/eti-eti/697542248/
http://flickr.com/photos/grantneufeld/249572562/
http://flickr.com/photos/nez/381560748/
http://flickr.com/photos/technicolorcavalry/96348192/
http://flickr.com/photos/freudianslip/129612709/
http://flickr.com/photos/oskay/265899784/
http://www.flickr.com/photos/lantzilla/244589400/
http://www.flickr.com/photos/youngblog/904472102/
http://www.flickr.com/photos/nic/506055341/
http://www.flickr.com/photos/tcmhitchhiker/697631047/
http://www.flickr.com/photos/bru/129437516/
http://www.flickr.com/photos/sidehike/207826371/
http://www.flickr.com/photos/estherase/13553883/
http://www.flickr.com/photos/eole/380316678/
http://www.flickr.com/photos/factoryjoe/26967479/
http://www.flickr.com/photos/beija-flor/194900377/
http://www.flickr.com/photos/vj_pics/623553390/

59. brianoberkirch.com