SlideShare une entreprise Scribd logo
1  sur  71
Designing Social Sandboxes
sr   bna
Can we mimic & extend our
 social interactions online?
You know, act naturally.
Available Social Dialtone
Object Centered Sociality
User Generated Context
Practices & Problems
Why Dopplr Rules
Create social objects
Define the object.
 Name the verbs.
Network the objects.
User Generated Context
Reduce, Reuse, Recycle
Profile Import
Friend Import
hCard + XFN
Activity Streams/Identity Consolidation
g
“The key lesson for me is that our
members became very thoroughly
obsessed with those numbers. Even
though points on Consumating were
redeemable for absolutely nothing, not
even a gold star, our members had an
unquenchable desire for them.”
Friend or Follow?
[this is good]
[this is not good]
Caveats:
* Making explicit what was latent
* Need to see the beautiful seams
* Interconnection brings emergent,
  unexpected consequences
* We donʼt know the privacy issues yet
* Avoid the ʻset upʼ problem
* Managing ongoing user expectations
* Structure v. experimentation
brianoberkirch.com

photo by Lane Hartwell

Contenu connexe

Tendances

Getting started 2010
Getting started 2010Getting started 2010
Getting started 2010SeekerEsparza
 
There is real empathy online
There is real empathy onlineThere is real empathy online
There is real empathy onlineBob Wollheim
 
De-Mystifying Webinars: An Introduction
De-Mystifying Webinars: An IntroductionDe-Mystifying Webinars: An Introduction
De-Mystifying Webinars: An IntroductionAnne Bartlett-Bragg
 
Social Business - The Irresistible Force to Overcome Immovable Objections (IB...
Social Business - The Irresistible Force to Overcome Immovable Objections (IB...Social Business - The Irresistible Force to Overcome Immovable Objections (IB...
Social Business - The Irresistible Force to Overcome Immovable Objections (IB...Stuart McIntyre
 
Understanding complicated complex and chaos
Understanding complicated complex and chaosUnderstanding complicated complex and chaos
Understanding complicated complex and chaosThomas Vander Wal
 
Replacing Photoshop with HTML Prototypes in the Real World
Replacing Photoshop with HTML Prototypes in the Real WorldReplacing Photoshop with HTML Prototypes in the Real World
Replacing Photoshop with HTML Prototypes in the Real WorldDennis Kardys
 
Hakonen presentation
Hakonen presentationHakonen presentation
Hakonen presentationProViWo
 
Designing Structure: Interaction Design
Designing Structure: Interaction DesignDesigning Structure: Interaction Design
Designing Structure: Interaction DesignChristina Wodtke
 
Socialise your business insights final
Socialise your business insights finalSocialise your business insights final
Socialise your business insights finalMike Handes
 

Tendances (11)

Getting started 2010
Getting started 2010Getting started 2010
Getting started 2010
 
There is real empathy online
There is real empathy onlineThere is real empathy online
There is real empathy online
 
De-Mystifying Webinars: An Introduction
De-Mystifying Webinars: An IntroductionDe-Mystifying Webinars: An Introduction
De-Mystifying Webinars: An Introduction
 
Social Business - The Irresistible Force to Overcome Immovable Objections (IB...
Social Business - The Irresistible Force to Overcome Immovable Objections (IB...Social Business - The Irresistible Force to Overcome Immovable Objections (IB...
Social Business - The Irresistible Force to Overcome Immovable Objections (IB...
 
Understanding complicated complex and chaos
Understanding complicated complex and chaosUnderstanding complicated complex and chaos
Understanding complicated complex and chaos
 
Replacing Photoshop with HTML Prototypes in the Real World
Replacing Photoshop with HTML Prototypes in the Real WorldReplacing Photoshop with HTML Prototypes in the Real World
Replacing Photoshop with HTML Prototypes in the Real World
 
Hakonen presentation
Hakonen presentationHakonen presentation
Hakonen presentation
 
Social Usability Workshop @ LIFT13
Social Usability Workshop @ LIFT13Social Usability Workshop @ LIFT13
Social Usability Workshop @ LIFT13
 
Designing Structure: Interaction Design
Designing Structure: Interaction DesignDesigning Structure: Interaction Design
Designing Structure: Interaction Design
 
Socialise your business insights final
Socialise your business insights finalSocialise your business insights final
Socialise your business insights final
 
Designing Social
Designing SocialDesigning Social
Designing Social
 

Similaire à Designing Social Interactions Online

Participant Guide for INROADS Social Networking Training
Participant Guide for INROADS Social Networking TrainingParticipant Guide for INROADS Social Networking Training
Participant Guide for INROADS Social Networking TrainingAngela Siefer
 
Plays Well With Others
Plays Well With OthersPlays Well With Others
Plays Well With Othersbrianoberkirch
 
Social Networking and Identify - A Cautionary Tale
Social Networking and Identify - A Cautionary TaleSocial Networking and Identify - A Cautionary Tale
Social Networking and Identify - A Cautionary TaleEnterprise 2.0 Conference
 
Business Women's Week - Network with the World webinar
Business Women's Week - Network with the World webinarBusiness Women's Week - Network with the World webinar
Business Women's Week - Network with the World webinarguest2a018d7
 
Knowledge and Content UK 2009 (KCUK) presentation and case study
Knowledge and Content UK 2009 (KCUK) presentation and case studyKnowledge and Content UK 2009 (KCUK) presentation and case study
Knowledge and Content UK 2009 (KCUK) presentation and case studyScott Gavin
 
Building Effective Social Media Communities for Business
Building Effective Social Media Communities for BusinessBuilding Effective Social Media Communities for Business
Building Effective Social Media Communities for BusinessJim Haughwout
 
Social Media for Internal Company Communications by @JoeyShepp
Social Media for Internal Company Communications by @JoeySheppSocial Media for Internal Company Communications by @JoeyShepp
Social Media for Internal Company Communications by @JoeySheppEarthsite
 
Friendsters At Work: Displaying Social Media Streams in the Workplace
Friendsters At Work: Displaying Social Media Streams in the WorkplaceFriendsters At Work: Displaying Social Media Streams in the Workplace
Friendsters At Work: Displaying Social Media Streams in the WorkplaceJoe McCarthy
 
How to design for adoption - Dachis Group 3M Social Business Symposium
How to design for adoption - Dachis Group 3M Social Business SymposiumHow to design for adoption - Dachis Group 3M Social Business Symposium
How to design for adoption - Dachis Group 3M Social Business SymposiumGia Lyons
 
Introduction to Interaction Design
Introduction to Interaction DesignIntroduction to Interaction Design
Introduction to Interaction DesignMark Billinghurst
 
강장묵 차세대소셜네트워크 Social Network Service
강장묵 차세대소셜네트워크 Social Network Service강장묵 차세대소셜네트워크 Social Network Service
강장묵 차세대소셜네트워크 Social Network ServiceJM code group
 
Using Linked In For Sales Prospecting - 4 Strategies For Account Managers
Using Linked In For Sales Prospecting - 4 Strategies For Account ManagersUsing Linked In For Sales Prospecting - 4 Strategies For Account Managers
Using Linked In For Sales Prospecting - 4 Strategies For Account ManagersRoch Gauthier
 
Silverlight won't save your user experience - you will!
Silverlight won't save your user experience - you will!Silverlight won't save your user experience - you will!
Silverlight won't save your user experience - you will!Shane Morris
 
Teaching 2.0 Learning & Leading in the Digital Age
Teaching 2.0 Learning & Leading in the Digital AgeTeaching 2.0 Learning & Leading in the Digital Age
Teaching 2.0 Learning & Leading in the Digital AgeMatthew Hayden
 
Social Experience Design: one method, two tools, three business tips (2012)
Social Experience Design: one method, two tools, three business tips (2012)Social Experience Design: one method, two tools, three business tips (2012)
Social Experience Design: one method, two tools, three business tips (2012)Erin 'Folletto' Casali
 
What's The Social Graph Got To Do With It?
What's The Social Graph Got To Do With It?What's The Social Graph Got To Do With It?
What's The Social Graph Got To Do With It?Alisa Leonard
 

Similaire à Designing Social Interactions Online (20)

Participant Guide for INROADS Social Networking Training
Participant Guide for INROADS Social Networking TrainingParticipant Guide for INROADS Social Networking Training
Participant Guide for INROADS Social Networking Training
 
Plays Well With Others
Plays Well With OthersPlays Well With Others
Plays Well With Others
 
Social Networking and Identify - A Cautionary Tale
Social Networking and Identify - A Cautionary TaleSocial Networking and Identify - A Cautionary Tale
Social Networking and Identify - A Cautionary Tale
 
Chcpr
ChcprChcpr
Chcpr
 
Finding the Center
Finding the CenterFinding the Center
Finding the Center
 
Business Women's Week - Network with the World webinar
Business Women's Week - Network with the World webinarBusiness Women's Week - Network with the World webinar
Business Women's Week - Network with the World webinar
 
Knowledge and Content UK 2009 (KCUK) presentation and case study
Knowledge and Content UK 2009 (KCUK) presentation and case studyKnowledge and Content UK 2009 (KCUK) presentation and case study
Knowledge and Content UK 2009 (KCUK) presentation and case study
 
IT Portfolio Seminar
IT Portfolio Seminar   IT Portfolio Seminar
IT Portfolio Seminar
 
Building Effective Social Media Communities for Business
Building Effective Social Media Communities for BusinessBuilding Effective Social Media Communities for Business
Building Effective Social Media Communities for Business
 
Social Media for Internal Company Communications by @JoeyShepp
Social Media for Internal Company Communications by @JoeySheppSocial Media for Internal Company Communications by @JoeyShepp
Social Media for Internal Company Communications by @JoeyShepp
 
Friendsters At Work: Displaying Social Media Streams in the Workplace
Friendsters At Work: Displaying Social Media Streams in the WorkplaceFriendsters At Work: Displaying Social Media Streams in the Workplace
Friendsters At Work: Displaying Social Media Streams in the Workplace
 
How to design for adoption - Dachis Group 3M Social Business Symposium
How to design for adoption - Dachis Group 3M Social Business SymposiumHow to design for adoption - Dachis Group 3M Social Business Symposium
How to design for adoption - Dachis Group 3M Social Business Symposium
 
How todesignforadoption(jive)
How todesignforadoption(jive)How todesignforadoption(jive)
How todesignforadoption(jive)
 
Introduction to Interaction Design
Introduction to Interaction DesignIntroduction to Interaction Design
Introduction to Interaction Design
 
강장묵 차세대소셜네트워크 Social Network Service
강장묵 차세대소셜네트워크 Social Network Service강장묵 차세대소셜네트워크 Social Network Service
강장묵 차세대소셜네트워크 Social Network Service
 
Using Linked In For Sales Prospecting - 4 Strategies For Account Managers
Using Linked In For Sales Prospecting - 4 Strategies For Account ManagersUsing Linked In For Sales Prospecting - 4 Strategies For Account Managers
Using Linked In For Sales Prospecting - 4 Strategies For Account Managers
 
Silverlight won't save your user experience - you will!
Silverlight won't save your user experience - you will!Silverlight won't save your user experience - you will!
Silverlight won't save your user experience - you will!
 
Teaching 2.0 Learning & Leading in the Digital Age
Teaching 2.0 Learning & Leading in the Digital AgeTeaching 2.0 Learning & Leading in the Digital Age
Teaching 2.0 Learning & Leading in the Digital Age
 
Social Experience Design: one method, two tools, three business tips (2012)
Social Experience Design: one method, two tools, three business tips (2012)Social Experience Design: one method, two tools, three business tips (2012)
Social Experience Design: one method, two tools, three business tips (2012)
 
What's The Social Graph Got To Do With It?
What's The Social Graph Got To Do With It?What's The Social Graph Got To Do With It?
What's The Social Graph Got To Do With It?
 

Dernier

Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Allon Mureinik
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticscarlostorres15106
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationSafe Software
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
Azure Monitor & Application Insight to monitor Infrastructure & Application
Azure Monitor & Application Insight to monitor Infrastructure & ApplicationAzure Monitor & Application Insight to monitor Infrastructure & Application
Azure Monitor & Application Insight to monitor Infrastructure & ApplicationAndikSusilo4
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...HostedbyConfluent
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
Pigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping ElbowsPigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping ElbowsPigging Solutions
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
 
Understanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitectureUnderstanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitecturePixlogix Infotech
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxKatpro Technologies
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada
 
Key Features Of Token Development (1).pptx
Key  Features Of Token  Development (1).pptxKey  Features Of Token  Development (1).pptx
Key Features Of Token Development (1).pptxLBM Solutions
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsMemoori
 

Dernier (20)

Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Azure Monitor & Application Insight to monitor Infrastructure & Application
Azure Monitor & Application Insight to monitor Infrastructure & ApplicationAzure Monitor & Application Insight to monitor Infrastructure & Application
Azure Monitor & Application Insight to monitor Infrastructure & Application
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
Pigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping ElbowsPigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping Elbows
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
Understanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitectureUnderstanding the Laravel MVC Architecture
Understanding the Laravel MVC Architecture
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 Presentation
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
 
Key Features Of Token Development (1).pptx
Key  Features Of Token  Development (1).pptxKey  Features Of Token  Development (1).pptx
Key Features Of Token Development (1).pptx
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial Buildings
 

Designing Social Interactions Online