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46 Towards a new digital paradigm.
Car2go, a subsidiary of Daimler AG, offers
carsharing services in more than 30 European and
North American cities, with some 13,000 cars and
about 1 million customers.
Car2go represents a new and environmentally
friendly alternative for mobility in cities. The
company charges a rate per minute of car use, with
automatic discounts if it is used for longer periods
(hours or days). In general, these charges cover all
associated costs—rental, fuel/energy, insurance,
parking, and maintenance.
Accessing Cars Online
The vehicle fleet includes two versions of two-
seater cars: gasoline-powered cars and electric
cars. Customers register on the company’s website
or via a mobile app, which they also use to locate
vehicles. The customer’s driving license is validated
electronically at one of a number of locations car2go
has established in cities. Both the website and the
app indicate the fuel or battery-charge level of the
vehicles, in case the customer needs to make a long
journey. Customers can choose to fill the tank or
recharge the battery before returning the vehicle, in
exchange for free minutes of use.
Company: car2go
Country: Germany
Carsharing in Europe
and North America
car2go
46 Towards a new digital paradigm.

Publié dans : Business
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