@briansolis
TheBrianSolis
BrianSolisTV

“Ask not what your
country can do for
you; ask what you
can do for your
country…’

THE REAL QUESTION IS…
WHAT CAN YOU DO
FOR
YOUR FUTURE?

Welcome to the
EGOSYSTEM

You are already
INDEXED

What you say here, contributes
to your social capital

A credit score for
THE SOCIAL WEB

WE ARE MEASURED BY
WHAT WE SAY
AND THE
COMPANY WE KEEP

WHAT WORKS AGAINST YOU
ALSO WORKS FOR YOU!

social capital

The collective value of all 'social
networks' and the inclinations that
arise from these networks to do
things for each other
-Robert Putnam

Social capital can be measured by the
amount of trust and "reciprocity" in a
community or between individuals
-Robert Putnam

Investment in social relations with
expected returns in the marketplace
- Nan Lin

Your stature within a community
based on your investment in it.
Measures:
• Trust
• Relationships
• Reciprocity
• Authority
• Popularity
• Recognition

Social Objects = Social Currency

THE CURRENCY
OF SOCIAL MEDIA
IS ACTION

social capital
vs.
influence

Influence is the ability to cause desirable
and measurable actions and outcomes

Cause Effect
Empathy
Action
Influence = Unites Cause and Effect

Reach
Relevance

Reach Aspiration
Authority
Relevance

Reach
Relevance

Interest Graph
Reputation Context
Popularity Authority
Elements
of Digital
Reach/Rank Capital Influence
Social Graph

Content Marketing: American Express
American Express Open Forum
Open Forum
Content Marketing requires connecting people and touchpoints through
creation, curation and engagement
2. Feature content on
dedicated Twitter account
1. Seek influencers to contribute
guest content to promote the brand
and brand objectives
3. Create a landing
page on Facebook
to host dialogue
5. Run ad campaign
that extends reach
on Facebook and blogs
4. Contributors expand the
audience through syndication

Ignorance is bliss…until it’s not

The future is
YOURS TO SHAPE

WHAT
ARE YOU
GOING TO DO
ABOUT IT?

balance

MAY I HAVE
YOUR INTENTION
PLEASE?

CREATE IT.

This box represents my
opportunity to define my value

Your legacy is in your hands