41. what to take away
1. Consider the visibility of a tweet/post
2. Track reputation: Search, Autocomplete, Social Media
3. Be forthcoming and ultra-responsive on social media
4. Leverage big data
5. Lead the conversation
6. Integrate social media into your comm plan
7. Post across all social channels
8. Create a central web hub of all recall info
9. Keyword optimize (SEO) your recall site/hub
10.Keep positive stories in your back pocket
The key with sharing information on the web is to not try to stifle it. Named after Barbara Streisand, who in 2003 attempted to suppress photos of her home in Malibu but instead generated a ton of interest in it. The photo was on a photographers website and had been downloaded 6 times before the lawsuit, 2 of those times by Streisand’s attorney. After that, the photo was downloaded hundreds of thousands of times.
August 27th – received letter
10:03pm
7:14pm
Posted on their Facebook page on 8/19 and also did the same prominently on their website
Big data plus a company called GroupCast for mass messaging