The second class for Social Media Analytics I at NYU on establishing the right objectives/goals and pairing them with the right metrics for each of your social media campaigns.
19. @BrianHonigman
What is a Metric?
A qualitative measurement of
statistic describing events or
trends on a website.
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20. @BrianHonigman
Example Social Media Metrics
Net Promoter Score
Post Reach
Clicks
Pages Per Session Favorites, Retweets
Mentions
Likes, Comments
Repins
21. @BrianHonigman
What is a KPI?
A leading metric that helps
you understand how you are
doing against your objective.
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